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Ecwid Ecommerce Glossary

Favicon

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What is favicon?

A favicon, or favorite icon, is a tiny graphic that identifies and distinguishes a website or webpage from others. A favicon makes it simple to identify the tab you’re looking for without having to read the text if you have many tabs open in your browser at once.

Importance of favicon

Brand identity. Are you unsure what a favicon is for? A Favicon is an icon that identifies your business and maybe recognized immediately by users. Favicons can be seen on browser tabs, history, and bookmarks. Users are more likely to click on your website if your company’s logo is clearly visible in their browser.

Professional look. A favicon, when placed on a website, not only improves visibility but also helps to give your company an expert appearance and enhance its reputation. The contemporary internet user looks for businesses that are reputable. Favicons are one of the ways customers may determine the credibility of your brand.

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