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Ecwid Ecommerce Glossary

Evergreen Content

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What is evergreen content?

The term “evergreen” refers to content that is optimized for search and remains relevant and “new” to readers for an extended period of time — as the name implies.

Examples of evergreen content

Tips for writing evergreen content

  • Choose the most effective keywords. Longtail keywords may be excellent, as we’ve already mentioned. Even the most long-lasting evergreen piece is worth little if no one is looking for that topic. So, do your keyword research.
  • For those who are unfamiliar with the term, writing for beginners refers to offering advice in a way that is accessible to novices. Experts aren’t likely to be looking for information on broad themes, so you’ll want to create evergreen content for a big and long-term audience.
  • Optimize for Search Engines. Don’t forget to utilize SEO best practices for on-page optimization after you’ve defined your keywords (one per piece). Add alt text to photos and include the keyword in the title, URL, and body copy; but don’t overdo it! To improve SEO rankings, hyperlink related evergreen pieces together

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