Event-Triggered Email

What is event-triggered email?

An event-triggered email is an automated message that is sent when a certain occurrence happens. The occurrences might be a specific occasion or a user’s operation. Event-triggered emails are utilized as an email marketing technique in which a user or subscriber receives an email when a particular event occurs. The emails are auto-generated and delivered to the subscriber list based on events like clicking on a purchase button or on special occasions like the subscriber’s birthday.

The most frequently used event types based on user action that may be utilized as triggers include purchases, subscription renewals, webinar sign-ups, and so on.