What is engagement rate?
The engagement rate is a statistic that measures how many interactions your social media content receives per follower. The total number of interactions your material has received divided by your total number of followers is multiplied by 100 to get the engagement rate. In basic terms, it indicates how effectively your material performs without regard to the count of your followers. Likes, reactions, shares.
What is a good engagement rate?
It must be benchmarked against something else in order to determine whether your rate of engagement is adequate or inadequate. And you might begin by determining your ultimate objective and tracking it accordingly.
- How well your content performs in a given time period (benchmark against your own engagement rate over time)
- Compare performance to others (benchmark against your key competitors)
- Make an industry social media engagement benchmark (benchmark against top industry players)
- Examine how you stack up on different social media platforms. (benchmark against your personal social media profiles)