What is digital commerce?
Digital Commerce is not ecommerce! Digital Commerce includes all possible tools and methods that help businesses establish relationships with potential clients before the purchase, arrange the purchasing process, and maintain communication and interaction with customers after the purchase.
What’s are the elements of digital commerce
Digital Commerce is not just sales channels. It serves to connect customers with your brand before they visit your online store and keep them with you as long as possible. With broad strokes, Digital Commerce includes:
- Social media posting
- Email/SMS campaigns
- Product descriptions and images
- Checkout experience
- Payment and delivery options
- Customer support
And so on.
The purpose of digital commerce
Digital Commerce is broader than selling. This term contains the purpose of creating a consistent customer experience throughout the entire communication process between brand and consumer — from awareness to advocacy. With help of special analytics and automation tools.