🚀 Ignite your growth: Discover 30+ new tools to get ahead in our new Ecwid Igniter. Learn more →

Ecwid Ecommerce Glossary


Promo image

What is breadcrumbs?

Breadcrumbs or Breadcrumb navigation is an element of the web page interface that aids visitors to navigate through a website hierarchy. Breadcrumbs display what page you’re at at the moment, and several pages of the higher level (subcategory, category, main).

breadcrumbs example

Types of breadcrumbs

Hierarchy-based breadcrumb. Display the website structure and your current location. It helps to get back to the previous page.

Example: Home → About us → Our team

Attribute-based breadcrumbs. Often used in e-commerce, breadcrumbs display the product categories (or attributes), like size, collection, brand, etc.

Example: Home → Boots → Jogging → Men

History-based breadcrumbs. They show the exact path of your journey — all the pages you’ve visited in order.

Example: Home → Blog → Services Design → Our team → Contact us

Benefits of using breadcrumbs

They keep visitors on your website longer. Breadcrumbs encourage visitors to easily continue navigating your website or online store by going one step back or returning to the main page instead. Besides, knowing the return path is psychologically comfortable, and visitors click through your website with less stress about missing something important.

Breadcrumbs help Google to rank your website. Google uses breadcrumbs to categorize your content and rank it with the highest possible relevance to the search query. Breadcrumbs help the system to specify what category your content relates to and list on SERP.

They improve user experience. Navigating through your online store, customers never find themselves in the dead-end without any idea how they got here. Breadcrumbs show the structure of your website allowing customers to find what they are looking for.

Breadcrumbs highlight important categories to return to and continue shopping. Usually, online stores use attribute-based breadcrumbs which means the shoppers can jump back to the preferred category with one click and continue looking through the products. It’s convenient and fast.

Ecwid blog

Discover more about ecommerce with Ecwid Blog

Promo image

Start selling online for free

Get started

no credit card required

Search for your term

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Your Privacy

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. More information

More information

Strictly Necessary Cookies (Always active)
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.