🚀 Ignite your growth: Discover 30+ new tools to get ahead in our new Ecwid Igniter. Learn more →

Ecwid Ecommerce Glossary


Promo image

What is BOGO?

BOGO stands for “Buy One, Get One”. It refers to a promotional offer where you buy one item, and then you either get another item for free or at a lower price. It’s a way for stores to encourage people to buy more things by giving them something extra when they make a purchase.

Types of BOGO Promotions

  • Traditional BOGO. Buy One, Get One Free (BOGOF) is the classic version where you buy one item at the regular price and get a second item of equal or lesser value for free.
  • BOGO X% Off. In this variation, you buy one item at full price and get another item of equal or lesser value at a discounted percentage off its regular price. For example, Buy One, Get One 50% Off.
  • BOGO Mix and Match. This type allows customers to mix and match items within a specific category. For example, you might buy one shirt and get another shirt or pair of pants for free or at a discount.
  • BOGO with Threshold Purchase. Here, you might get a BOGO deal when you spend a certain amount of money. For instance, Spend $50 and Get a BOGO Deal on Select Items.
  • BOGO for Members or Loyalty Programs. Some retailers offer BOGO promotions exclusively to members or customers who are part of their loyalty programs as a reward for their continued patronage.
  • BOGO on Specific Days or Times. Businesses might offer BOGO deals on specific days of the week or during certain hours to drive foot traffic during slower times.
  • BOGO on Clearance or Seasonal Items. Retailers may use BOGO promotions to clear out older inventory or promote seasonal items.
  • BOGO Gift with Purchase. Customers may receive a BOGO deal on a certain item when they make a qualifying purchase. For instance, Buy Perfume and Get a BOGO Deal on Matching Lotion.

Ecwid blog

Discover more about ecommerce with Ecwid Blog

Promo image

Start selling online for free

Get started

no credit card required

Search for your term

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Your Privacy

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. More information

More information

Strictly Necessary Cookies (Always active)
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.