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Ecwid Ecommerce Glossary


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What is Amazon?, Inc. is a US-based transnational technology company with headquarters in Seattle, Washington. It focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence.

In terms of ecommerce Amazon is a marketplace — a place online where online merchants can showcase their products to the online shoppers and sell them. Amazon’s role in this process is to maintain the availability of the marketplace, its security, and convenience.

12 million — the number of products that are sold on Amazon.

Why sell on Amazon?

Amazon is the leading e-retailer in the North American market. Its market share is projected to reach 50 percent in 2021.

According to Amazon official 2021 stats:

  • Amazon has 300+ million active customers in more than 180 countries
  • 150+ million Prime members worldwide
  • $3.5+ billion reported sales by third-party businesses during Prime Day 2020

How to start selling on Amazon?

Before you start selling on Amazon you will need:

  • Bank account number and bank routing number
  • Chargeable credit card
  • Government-issued national ID
  • Tax information
  • Phone number

To start selling on Amazon you will need:

  • Visit Amazon Seller Central and create an account
  • Choose the plan (The Individual plan costs $0.99 per sale, while sellers using the Professional plan pay $39.99 per month, no matter how many items they sell.)
  • Complete the registration process

What are Amazon alternatives?

  • eBay. Amazon’s biggest competition: the bidding website for discount shopping
  • AliExpress. Factory-direct pricing on a wide selection of items.
  • Etsy. Handmade accessories, clothing, jewellery, pieces of furniture, and so on.
  • Overstock. Overloaded ecommerce stock meets handcrafting artisans with unique products

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