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Ecwid Ecommerce Glossary

Advertising

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What is advertising?

Advertising is the activity or profession of producing and distributing advertisements for commercial products or services to promote them across the targeted audience.

The purpose of advertising is to:

  • make potential customers aware of your product (brand) or service;
  • convince the audience that your product or service is a perfect match for their needs;
  • create a desire for your product or service;
  • drive potential customers to your business.

The types of advertising

Offline advertising:

  • Newspaper
  • Magazine
  • Radio
  • Television
  • Directories
  • Outdoor and transit
  • Direct mail, catalogs, and leaflets
  • Word of mouth

Online advertising:

  • Search engine ads
  • Social media ads
  • Website banners
  • Affiliate promotion
  • Referral promotion
  • Email reach out
  • Influencers

How can I advertise for free?

  • Use free local or professional listings: Google My Business, Yelp, Apple Maps, LinkedIn Company Directory, etc.
  • Create a social media business profile: Facebook, Instagram, LinkedIn.
  • Start a blog: WordPress, Instagram, Medium, etc.

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