Facebook Shop: Sell your products on Facebook with Ecwid

Facebook shopping basics:
Best practises for your Facebook shop

Here are some tips for making the most of your Facebook and Instagram stores.

1. Create collections to help you develop your brand

To personalize your collections and bring attention to the items you want to promote, use eye-catching pictures and design elements that help build your brand identity. To make the most of this space, start with your most popular or best-selling items.

2. Use advertising to reach out to potential consumers

You can use Facebook to target consumers who are scoping out your business using Custom Audiences. To improve your company’s visibility, reuse your most compelling live content for shoppable feed posts. Get your visitors back with Facebook retargeting.

3. Get helpful insights

In Commerce Manager, you can see your sales, product popularity, and more—in real time. This can help you to personalize and expand your business. Consider how trends and performance indicators influence the way you arrange your collections, shoppable content, and advertising.

4. Meet new customers where they live

People can visit your store through your Facebook Page, Instagram profile, Instagram advertising with product tags, or shoppable content in feeds, Stories, Lives, and Reels. Use product tags in your stories and posts to draw attention to your profiles and posts.

5. Respond quickly

Customers can send you messages on Messenger and Instagram Direct to ask questions, seek assistance, track deliveries, and more. Make sure to get back to them in a timely manner. And more importantly of all: be friendly!

6. Make your product detail page shine

Use simple, straightforward language to create clear descriptions and collection titles that encourage people to further explore what you have to sell. Use images that are mobile-friendly and not too cluttered or busy.