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Facebook Shop: Sell your products on Facebook with Ecwid

Use Facebook Shops to sell and advertise your products on Facebook and Instagram. Customers who visit your store can browse your items, make purchases, and learn more about your business. Think of it as a one-stop Facebook shop!

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What is a Facebook shop?

Your Facebook store is a digital location where people can go online to discover and buy your items right on Facebook or Instagram. With almost 3 billion monthly active users, Facebook’s suite of products makes it the most popular social networking site in the world.

Ecwid makes Facebook shopping easier

After uploading your products to your free Ecwid account, you can connect your Ecwid store to Facebook in a few clicks and start selling. Once approved, Ecwid automatically syncs your product catalogue with your Facebook Shop without any additional effort. Customers can browse your catalog directly through the Shop section of your Facebook page.

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one-stop-shop for Facebook sellers

After you've linked your Facebook page, you can also tag items on Instagram, or use both to develop marketing campaigns and track your advertisements with the Facebook pixel.

Sell more with Facebook ads

Create personalized ads for your customers, so they see you at your best. Do it all with just a few clicks.

Stay connected to your customers

Add Facebook Messenger live chat (a Message Us button) to your online store so that your customers can contact you through Facebook Messenger.

Start a Facebook Store in minutes

Set up and manage a Facebook store right from your Ecwid dashboard.
Forget social sharing. You’re ready for social selling.

Create Facebook store

Ewid does not charge any transaction fees. Meta fees may apply.

Facebook shopping basics:
Best practises for your Facebook shop

Here are some tips for making the most of your Facebook and Instagram stores.

1. Create collections to help you develop your brand

To personalize your collections and bring attention to the items you want to promote, use eye-catching pictures and design elements that help build your brand identity. To make the most of this space, start with your most popular or best-selling items.

2. Use advertising to reach out to potential consumers

You can use Facebook to target consumers who are scoping out your business using Custom Audiences. To improve your company’s visibility, reuse your most compelling live content for shoppable feed posts. Get your visitors back with Facebook retargeting.

3. Get helpful insights

In Commerce Manager, you can see your sales, product popularity, and more—in real time. This can help you to personalize and expand your business. Consider how trends and performance indicators influence the way you arrange your collections, shoppable content, and advertising.

4. Meet new customers where they live

People can visit your store through your Facebook Page, Instagram profile, Instagram advertising with product tags, or shoppable content in feeds, Stories, Lives, and Reels. Use product tags in your stories and posts to draw attention to your profiles and posts.

5. Respond quickly

Customers can send you messages on Messenger and Instagram Direct to ask questions, seek assistance, track deliveries, and more. Make sure to get back to them in a timely manner. And more importantly of all: be friendly!

6. Make your product detail page shine

Use simple, straightforward language to create clear descriptions and collection titles that encourage people to further explore what you have to sell. Use images that are mobile-friendly and not too cluttered or busy.

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