Guide to Ecommerce Shipping
When your customers aren’t walking out of your store with their purchase in hand, you need them to feel confident they’re getting what they paid for
There’s a lot happening behind the scenes of ecommerce shipping. You may be trying to decide which carrier to use and wondering how to determine ecommerce shipping costs that will satisfy both you and your customers. We’re here to help.
Different shipping methods
When determining how to ship products from your ecommerce store, there are a few considerations. Will you use the postal service, a shipping carrier or local courier? Your shipping method will vary depending on what is being shipped, or where it is being sent.
Carriers like USPS and FedEx calculate ecommerce shipping rates based on destination and origin, the weight and dimensions of a package, and the shipping time.
Timing can be everything. FedEx and UPS offer 100%
Come up with a shipping strategy
It’s important to strategize your online shipping method by examining the options and picking the best one to fit your needs. Without a strategy,
Ultimately, you want to streamline your shipping process so it’s something that you do without thinking — your shipping method, rate calculation, packaging and labeling process should become routine and easy. Do your research about shipping costs to find a reliable method and test your ecommerce shipping calculator before launching your store, so you cut down on trial and error experiences with your first customers.
Shipping with Ecwid
Ecwid offers a variety of
You can easily adjust your
If you prefer to handle shipping yourself, you can set up Ecwid’s Custom Table or Shipping freight options. Custom Table calculates ecommerce shipping rates based on the weight or subtotal of each order, so you can charge for shipping based on the weight of a delivery, or provide bulk order discounts. Shipping freight allows you to set individual rates and conditions per product — one product might have free shipping, another might have different rates based on the delivery location.
Determine ecommerce shipping cost
The easiest way to determine the most accurate and lowest ecommerce shipping rate is to use a carrier’s automatic calculator. But what if you want to set a flat rate? In this case, it’s best to restrict your shipping to specific destinations. Do some math, and figure out the average cost.
If your products are valuable or fragile, consider including insurance in your shipping costs. The rate may go up, but you and your customer’s peace of mind will pay off.
There are a lot of variables in ecommerce shipping costs: destination, speed, weight, dimensions of the box, fuel surcharges and discounts. No matter how much planning you do with your first shipments the cost will probably not be a perfect match to what you expected or charged the customer. Be prepared to scrutinize the first
Offer free shipping
Free shipping is a huge conversion rate improvement — even though you know that shipping isn’t free to you the merchant. Free shipping removes a major psychological barrier to a consumer buying online rather than at a store and many studies have shown that it will increase sales since many consumers will refuse to pay for it. If you want to offer free shipping, make sure you are reasonably able to absorb the costs. The prices of your products need to cover shipping costs, including packaging and labor.
There is a lot take into account when considering this option, but free shipping is popular with customers. It’s a good idea to restrict free shipping to a basket size that you know you can cover your costs — say $50 or $100. Even Amazon has a $49 minimum for free shipping so customers do expect that they must spend something to get the benefit. With Ecwid you can set up free shipping with a minimum threshold by using the Custom Table setting.
Print shipping labels
Remember, your packing style not only affects the safety of the items you ship, but also customer perceptions about your store. Instead of wasting material securing products so they don’t get damaged in big boxes, purchase envelopes and boxes in variety packs with different size options. This will also help you avoid dreaded dimensional surcharges from the carriers when the package size is what you pay for rather than just the weight.
Get it right
Don’t forget to
Keep it sustainable
Keep plenty of packaging options on hand to fit each of your products. Putting small products in bulky boxes is a waste of time and packing peanuts — and it makes your customers feel wasteful and frustrated. Minimal, effective packaging is more
Make your ecommerce shipping truly stand out by stepping up your packaging game. Order branded boxes or tape, colorful tissue paper or packing peanuts. Include freebies, stickers or information about your business in the package to make for a personal touch and a fun