A new project is coming your way. The client wants to add
For many WordPress developers, the default choice for
As a WordPress developer myself, I would suggest that Ecwid
Why Ecwid Is an Ideal Choice for WordPress Developers
Here are my two big reasons why Ecwid is an ideal choice for WordPress developers:
- It’s in your best interests as a web developer, so you want to sell it.
- It’s in the best interests of the majority of small business clients, so it’s an easy sell.
Let’s break these two things down.
Why Recommending Ecwid Might Be in Your Best Interests as a WordPress Developer
Revenue. Plain and simple. Ecwid provides an opportunity to increase your revenue streams while reducing the amount of work needed to earn it.
There are a couple of places this comes into play, subscription revenue, and project revenue.
With Ecwid, you have the ability to share in the revenue generated by your client subscriptions through either a referral or reseller model. As a referral partner, you generate a 20% lifetime commission on your clients subscription for the eternity of the subscription. As a reseller, you have the opportunity to receive discounts from 30% up to 50% on Ecwid subscriptions that you resell to your clients. Plus, there is a white label option available for resellers.
Either approach gives you ongoing recurring revenue. Even at 20% as a referral partner, that can build up and become a significant portion of your income with no outlay on your part.
As you’re able to roll out
If you can do it with no subscription cost for small clients, or clients who aren’t totally convinced — you’ll have even more choices. A reduced need for managing instruction manuals for each client can also help to increase your margins.
- Sell cheaper and aim to attract a higher volume of clients whom you generate subscription revenue from.
- Sell at the same price as other platforms and take home higher margins.
- Sell at a higher price to deploy in shorter time frames.
- Resell Ecwid in custom plans that incorporate additional services you provide. Such as content management, hosting for the WordPress part of their website, or their domain registration.
- Upsell existing clients on an option that can help them start selling online.
- Upsell new clients who were not planning on offering
- Reduce the cost risk for clients with free
Why Ecwid Might Be in Your Clients Best Interest
It doesn’t make sense to recommend a platform to your WordPress clients that isn’t right for them. It’s harder to sell, and they’ll know if you don’t genuinely think it is the best solution for them. To be completely honest, Ecwid won’t be the best
Ecwid is simple
Ecwid was founded and continues to be built with small businesses in mind. As a result, the platform is very simple, built so that pretty much anyone with any level of experience can use it. At the same time, the platform is still very powerful under the hood.
This simplicity feeds into the next two reasons that Ecwid is a great choice for your clients: trainability and deployability.
Consistent training resources with
Small business owners don’t have a lot of time to spend learning systems, they need to be able to run through a quick training session and learn the system easily. This isn’t just a
As Ecwid is a
To bring it back to the key point here, new employees can be quickly upskilled from within Ecwid itself. And existing employees don’t need special attention each time an update is installed, everything they need is right there in the Ecwid dashboard.
Ecwid can be deployed in minutes
It’s entirely possible to set up Ecwid, including payments and shipping configurations in less than 5 minutes, ready to begin adding products. There aren’t many other platforms that can make this kind of claim for
Being able to get a client selling on their existing website (or on a new Ecwid hosted site) in 5 minutes, and selling across their Facebook and Instagram accounts almost as fast means you can accelerate deployment of your entire service suite. Clients love web developers that offer fast turnarounds. Ecwid allows you to give them exactly that.
Ecwid is adaptable
Small businesses change more frequently than big corporations, and tend to be more significantly affected in emergency situations.
In a different situation, a business that I worked with in the past deployed a Coming soon page while we worked on their overall site design. That coming soon page had Ecwid embedded in it, allowing customers to order while the rest of the website was in the works.
It doesn’t really matter what the scenario, as businesses adapt, Ecwid can adapt with them.
Ecwid is portable
Ecwid has been built to serve as a hub like other systems. And at the same time, it has been built to do this without locking businesses into a particular website system. Instead, it is portable and travels with the business.
Ecwid can handle the pressure
One of the big challenges for small businesses, especially as they grow, is hosting stability. As developers, we often see new clients who have a website hosted on a cheap shared hosting platform that isn’t optimised for their content management system. This is fine while their traffic is low, but when they have a traffic spike, or their traffic starts to increase overall, there are problems.
More traffic means more server load. This brings the risk of servers returning error 500 messages. Many shared hosts will limit or suspend websites that put too much load on the server and so all of a sudden, success becomes failure with a website unable to load at a time of peak demand.
Utilising Ecwid for the
Ecwid is secure
As with stability, Ecwid’s team invests heavily in security for the platform. It is a
Extra costs to WordPress for web application firewalls, ongoing security patches, malware remediation, and of course, the extra load that malicious attacks can place on their web servers all add up, especially when
If you take
e-commerceout of the WordPress equation, it reduces the number of plugins you are going to need. This in turn reduces the number of potential vulnerabilities in the software and reduces costs to clients.
Let’s say their WordPress site got hacked while using WooCommerce. There is most likely going to be data breach concerns, privacy issues, notifications to customers, and reporting to government authorities. It’s a big deal.
What about if their WordPress website got hacked while using Ecwid? No problem, Ecwid security is separated from WordPress and uses separate authentication, keeping customer data safe. Even in the event that a malicious attack completely trashed the WordPress website and you couldn’t recover from their backups, Ecwid has your back. You can switch on the Ecwid Instant Site for your client and they can keep on selling like nothing happened while you build a new WordPress site for them.
Ecwid is virtually maintenance free
WordPress is constantly striving to improve the update process, but, there is always the risk of something breaking. A minor theme change and after the next WooCommerce update, your clients get warnings about out of date template files that need resolving.
There are systems aimed at improving the management of WordPress maintenance. GoDaddy Plus, WPMUdev Hub, and others. However, they can’t guarantee everything will go right. I’ve had corrupted updates occur using these platforms, themes break, servers returning error messages. And doing updates manually doesn’t avoid these problems either. Then there are staging sites and migrating to production. In the development world, this is par for the course, but it doesn’t have to be.
Maintenance on a WordPress website running Ecwid for
e-commerceis about as close to maintenance nirvana as I’ve found.
Ecwid updates very rarely require any developer intervention, which just leaves WordPress. Without
Talk about a weight off your shoulders!
Ecwid is affordable
WordPress itself is quite light on a web server, but it can become very CPU and memory intensive when
Factor in other cost reductions like maintenance, web application firewalls and malware remediation, and costs often come down even further.
Being able to start with a free subscription and then upgrade (or downgrade again) as needed keeps costs down and allows clients to spend only what they absolutely need. Mix in your deployment fees and clients can walk away with a cost effective
Summing it Up
Ecwid is a powerful, but simple
Compared to other