The Importance of a Blog and How to Start One for Your Store

Mar 6, 2015 by Kathy Bricaud, Ecwid Team
Posted Mar 6, 2015 by Kathy Bricaud, Ecwid Team

Like it or not, blogging has become an essential part of doing business. When you have an online store, it’s the most cost-effective (read: free) way to attract customers who are searching online for exactly the products or services you provide.

Your blog not only helps to increase your store’s online visibility, but it’s the perfect outlet for you to share stories, connect with your customers, and establish trust and loyalty. Learn more about the benefits of blogging and how to get started quickly.

How will Blogging Help My Business?

Blogging not only helps your store become a more credible resource, but it helps increase your visibility online by optimizing your website for search engines. This is an essential component to achieving a high search engine ranking because it provides search engines with more pages to crawl and index. The higher your blog posts are ranked, the more traffic and sales you’ll gain.

A blog is an effective marketing strategy that can drive nearly 6 times higher conversions rates and return visitors can increase by 133 percent!

Blogs Help You Rank In Search Engines

As beneficial as it is, many avoid blogging because they feel they can’t write, but this doesn’t have to hold you back. If you’re still uncertain about where to begin, consider inviting guests to write blogs for you or hiring a professional. Ultimately, blogging doesn’t have to be overly complicated.

Take Simon Carter’s blog as an example — it offers unique content to help optimize the website, while sharing valuable and compelling information to connect with their customers.

Simon Carter Ecwid

So if you have a little time to write a blog post once a week, here are a few tips to keep in mind in order to increase your rank in search engines:

  • The linking game. Using links in your blog is important (especially links to your product pages), but more importantly you need to get other sources linking to your blog. Why? This is what helps get your site ranking higher in search engines.
  • Key phrases. Articles in your blog are the perfect place for you to naturally use key phrases that people search for. For anyone looking for “the perfect pair of vintage 1970s ear muffs” that happens to be what you sell, telling the story around that product is not only interesting, but more likely to get ranked based on your blog post.
  • Use images. Images are a great way to give your blog posts visual appeal, but make sure to name the files in a way that also describes the product or a key phrase. This is also a good way to optimize the article for search engines.

Blogs will Help You Tell Stories

Blogs offer the perfect opportunity to share personal stories about your business, such as what inspired you to open your store, events you’ve attended, and personal stories featuring your products. It acts as a one-on-one connection with your customers to encourage trust for customer loyalty. It’s the personal touch your business needs to earn credibility in the customers’ eyes to keep them coming back time and time again for repeat purchases.

By sharing stories, you offer your customers more value, such as Karakoram’s blog where they share numerous stories related to their store and products.

Karakoram Ecwid

Blogs and Traditional Media

Your blog will open many new doors to exciting opportunities. A well written blog post has the potential to go viral. Not to mention, it can attract the attention of industry influencers and traditional media outlets for a massive exposure potential. A great post can land your business featured by high profile bloggers, reporters, media outlets, and much more.

Marc Chernoff created the post “30 Things to Stop Doing to Yourself,” which ended up receiving over half a million likes, 20,000 tweets, and uncountable shares on social media outlets. If one blog post can offer even half of the success as his post, think of the benefits your business will gain.

How to Create Blog Ideas

The secret to successful blogging is to create posts that are unique and valuable to the reader. You don’t necessarily have to be a great writer, but instead hold that mystery ingredient other blogs in your industry lack. Even one blog post a week with a unique approach that’s delivered to add value and information to your readers will produce benefits.

If you’re not sure what to blog about, create product tutorials to show your products in action. If you can, include real life videos of customers using your products and feature reviews.

Offer advice regarding your products to promote the customer experience. Insider tips and information are excellent to delivering a compelling and informative blog.

In addition to sharing your story, feature announcements about your business, such as the release of new products, events you’re attending, awards, milestones, and any other piece of exciting information. This will help build your credibility and promote a positive reputation.

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