The holiday season is upon us, and no doubt you’ve seen all manner of blog posts and guides to get your
We’ve broken our app picks into three main categories: apps to get customers to your site, apps to get customers to stay on your site and convert (buy things!) and apps that keep them coming back to your store to check out new inventory all
These apps aren’t just flashy little icons to sit on your phone screen or desktop. They are powerful marketing and selling tools that will help you drive traffic to your store and make the most of your selling experience.
Intrigued? Read on to get informed!
We know, we know, we are constantly singing the praises of our streamlined selling process. In other words, we love that to sell with Ecwid, all you need is a single app (ours!). So why use other apps on your journey to selling success?
Think of these app partners as helpers for your already existing shop and brand. While Ecwid alone can take care of the processes of selling and marketing, sometimes adding a little extra manpower (or in this case, app power) can help
As we mentioned, we see three main ways in which these apps can help: by getting customers to your site, by getting better conversion (we’ll explain, we promise!), and by turning
Step 1: Getting Customers to Your Site
First thing’s first: a successful holiday selling season means getting customers to visit your
A primer on ads
Banner ads and
Using Google and social media ads will help you reach a broader audience of new buyers who are unfamiliar with your brand. Retargeting ads are helpful as well: these are ads that specifically target your products to those who have recently been to your shop.
If you are new to the ad game, focusing on high traffic sites like Google and Facebook through their ad services is a simple way to boost sales.
Still need help? We thought you might. So, we’ve compiled a couple of
Kliken: For Google and retargeting ads
We know you got into the
Kliken helps empower you to market your products on Google (as well as other engines like Bing and Yahoo) in a way that is quick and easy — and right from your control panel. In five minutes or less, set up effective retargeting ads that’ll have customers flocking to your site. Choose what product you want to advertise and then let Kliken do the work for you, helping you create effective ad campaigns that drive traffic to your website and shop, and revenue into your pocket.
And speaking of which products: the holiday season is the perfect time to try out some
Now that you have some great ads out, you’ll want to kick your holiday sales into high gear with an email promotion. But how?
A primer on affiliate marketing
The peak season for marketing starts right before Black Friday, when people are starting to keep an eye out for sales as they make holiday shopping lists. While it’s a good idea to announce upcoming promotions to your customers on your site (find out more about that here) with a robust email marketing campaign, affiliate marketing, run largely through social media, is fast becoming an important part of the equation for generating traffic to your site.
But what is affiliate marketing? To put it simply, it is the use of an affiliate, often an influencer with an interest in the type of product you sell, to help get the word out about your inventory, and help potential customers envision how your products might fit into their lives.
Affiliate marketing is very popular during the holiday season, when customers are not only looking to shop, but often have some extra free time (in between mouthfuls of turkey and stuffing) to scroll around social media. That means it’s a perfect way to ramp up your holiday marketing and get new customers to see your products in action. Read more about the ins and outs of affiliate marketing with our article on the subject, and read on for our app market suggestion to make your holiday affiliate marketing dreams come true.
Affiliatly: Affiliate marketing, simplified
While the concept of affiliate marketing might still seem daunting, have no fear, Affiliatly is here! This little app packs a punch and can help increase site visits and sales in no time.
Once you’ve chosen the right influencer(s) for your brand’s needs, Affiliatly can help you keep track of promotions and affiliates, generating coupon codes, QR codes and more. Basically, it’s your
Step 2: Getting Customers to Stay and Convert
It’s one thing to get new eyes on your beautiful shop filled with wonderful and compelling products. It’s another to get them to stay to take a look around, and convert.
But what is conversion?
We’re glad you asked! Conversion is a marketing term used to describe a recipient of your message (whether an email, Google ad, etc) taking the action you wanted them to take. In this case, we’ll use conversion to talk about a person who visits your site and eventually buys something from it. In this case, they are converting from a site visitor to a customer.
But how do you get conversions to your shop? We have some handy apps up our sleeve that can help with just that.
pop-up life saver
Poptin is an app that uses smart website popups (hence the name!) to help engage your customers while they are browsing your shop. It also uses handy exit intent popups to hopefully direct people who are about to click away from your site to do some more exploring.
It’s important to remember, the longer a potential customer stays at your site, the more likely they are to make a purchase. Poptin is a great tool to use along with some email marketing (see above) to help bring customers back to your shop with reminder emails about items they might have left in their cart.
Tidio: Bots to the rescue
If you’re an online shopper yourself, you’ve no doubt come across a live chat service like Tidio. Simply put, Tidio enables customers to chat, in real time, with a chatbot, (which is an automated system which can be
Tidio says that their software can increase your conversion rate by
Step 3: How to Keep Customers Coming Back (into the New Year and Beyond!)
You’ve successfully directed traffic to your shop, and even turned
How might you keep customers coming back for more? You guessed it, with a little help from some more handy app market friends. Check out the best tools for keeping customers hooked, below:
Arka: Make Your Packaging Your Own
It’s no secret, Ecwid loves Arka! This modern, digital,
Use Arka to get custom boxes with your brand logo,
Arka’s Ecwid app market app is launching any day now, so if you don’t see it on the app market, keep checking back!
ROI Hunter: Search for revenue with social and Google ads
ROI stands for return on investment. So an ROI hunter is a tool that looks for ways to maximize that ROI.
Specifically, ROI hunter helps attract new customers with a variety of ads (through familiar names like Instagram Stories and Facebook), and uses retargeting ads to help keep your store fresh in your customer’s minds as they browse the internet. That way, your store is never more than a couple of clicks away.
Gratisfaction: Reward customer loyalty
One of the best ways to court repeat customers is to start a loyalty program for your brand. This way, customers will see repeat purchases as a pathway to extra rewards, and build up their brand loyalty along the way.
But loyalty programs, outside the brick and mortar
We hope this guide to helpful apps that work with your Ecwid
All apps are available in the Ecwid App Market.
Find a winner in one of these apps? Let us know in the comments below!