Get your own unique domain through Ecwid and give your customers an easy way to find you. Learn more →
Everything you need to sell online

Set up an online store in minutes to sell on a website, social media, or marketplaces.

How to Start a Pressure Washing Business

9 min read

More often than not, when people start a pressure washing company, they don’t consider the steps that come into play in order to guarantee that business’ success. The questions of “how to start a pressure washing business” ultimately have the same exact answer. There’s more to starting a pressure washing business than buying a pressure washer. In reality, there are many steps that one needs to take if they want to know how to start a pressure washing business that garners success.

Whether you’re wondering how to start a pressure washing business or have already begun to start a pressure washing business, there are a few key things to know in order to guarantee a profitable, lucrative, successful business. This is why we’ve created a step-by-step list of the most imperative facets of building a pressure washer business from the ground up. Yes, you will need more than just a pressure washer and some resolve.

Let’s get started!

How to sell online
Tips from e-commerce experts for small business owners and aspiring entrepreneurs.
Please enter a valid email address

Learn How to Pressure Wash Like a Pro

First and foremost, you’ll need to learn how to pressure wash like a pro. Consider how likely someone would be to recommend you if you’d done a terrible job pressure washing their home… it’s probably not very likely.

Learning how to pressure wash properly will not only help you gain experience, it will help you avoid causing damage to the surrounding area as you clean the home. Moreover, you’ll discover whether or not you actually enjoy doing the work! If you hate it, then why would you start a pressure washing business?

Courses & guides

There are many courses and guides available online and at most home goods stores that you can watch, read, and learn from in order to become a great pressure washer. If you own a pressure washer, a good practice would be to read the owner’s manual and then look up some examples of pressure washing online.

After that, practice on your own home, the driveway, fences, patio, cars, etc.

Putting in the leg work

Doing some pressure washing on your own home may not immediately make you an expert, but it will help you gain experience. It’s better to make a fixable mistake on your own property than to damage someone else’s who is paying for your service.

Another option would be to contact a local pressure washing company near you and offer to work for free for a day or two in order to learn and take notes. Whatever the case, at this point at least you will know whether or not you enjoy doing the actual work!

Determine Your Business’ Profitability

You’ll want to know if your pressure washing business can make a profit prior to undergoing all of the necessary steps of branding, legalizing, investing, and marketing your business. Pressure washing businesses can either be incredibly profitable or tank immediately depending on how much time the owner and founder spend or spent on this key step. Essentially, if the money coming in is less than the money going out, your business will fail. You’ll want to calculate your expenditures with your revenue and put them together in order to determine whether or not your business will be profitable.

Expenditures

There’s a big reason why so many startup companies operate within the digital realm or industry of software — they have minimal upfront cash requirements.

However, pressure washing businesses, which are based on services, require significantly more capital to start. The four main upfront costs which you’ll have to pay for include:

  • power washing gear
  • insurance costs
  • customer acquisition costs
  • and costs of transportation.

In addition, there are also ongoing fuel, maintenance, and marketing costs. Be sure to research these costs prior to enacting a business or marketing plan.

Revenue

The concept of this business is pretty simple: you make money by pressure washing for paying customers.

The price you charge for your services should not only be competitive, but they should also earn you a profit considering all of the upfront costs that go into starting a pressure washing business.

After determining a price for your services, and how many potential customers you will have in the first few months, continue your calculations and formulate a business plan that can measure your success. Remember, the goal is to make a profit, not to scrape by.

Legalize Your Pressure Washing Business

You will need the proper licensing, insurance, and permits in order to avoid court or going bankrupt if you damage a customer’s property or even harm the customer themselves by accident. Be sure to contact your city licensing office or county clerk’s office to find out the requirements in your area since requirements vary from state to state.

The following documents are normally required in order to legally own and operate a pressure washing business:

  • business license
  • bond
  • contractor permit
  • environmental permit
  • sales tax registration
  • liability insurance
  • workers compensation
  • and equipment insurance.

You should also consider joining voluntary pressure washing associations to be surrounded by a network of those in your industry. Again, it is vital to obtain the proper documentation prior to starting a pressure washing business.

Marketing Your Pressure Washing Business

Once you have gained some experience, determined your profitability, branded your business, and obtained the proper documentation, it’s time to start marketing your pressure washing business. Granted, there are thousands of ways to market a business. However, you’ll want to consider the most effective method and/or platform from which you can entice customers.

Consider that your business operates locally, and services locals. The locals you will be providing services for will mostly and undoubtedly be homeowners. With this in mind, a relationship based on community must be backed by trust. No one is going to hire a business that they don’t trust. To start, be sure to craft a marketing strategy that focuses heavily on things that older, professional homeowners use every day such as their email, Facebook, LinkedIn, etc.

You’ll essentially want to create copy and messages that hit home with the locals by using keywords like “local”, “professional”, “experienced”, etc. More often than not, it’s best practice to consult with a third-party marketing company to generate new leads, and follow up yourself with those with whom you have just done work.

However, before you begin this process, you’ll need a website!

Are You Ready to Start a Pressure Washing Business?

Not only will you need a website to serve as the face of your business, but you’ll also want customers new and old to be able to interact with it via different pages for info, blogs, updates, etc. It’s also important to track data analytics for the effectiveness of your marketing campaigns.

Luckily, all of this and more are available on Ecwid, probably the easiest ecommerce platform on the internet.

 

Table of contents

Sell online

With Ecwid Ecommerce, you can easily sell anywhere, to anyone — across the internet and around the world.

About the author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, affordable (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

Your ecommerce dreams start here

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Your Privacy

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. More information

More information

Strictly Necessary Cookies (Always active)
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.