🚀 Ignite your growth: Discover 30+ new tools to get ahead in our new Ecwid Igniter. Learn more →
Everything you need to sell online

Set up an online store in minutes to sell on a website, social media, or marketplaces.

Selling on Instagram: How to Increase Engagement With Personalized Posts

9 min read

Social media platforms play a very important part in the success of many online stores and companies. Among them, Instagram had grown a lot over the last few years, gaining a much bigger amount of users and attracting people of every niche to create and share the content they enjoy.

Selling on Instagram can turn out to be very fruitful if you know what type of content you are supposed to create. Personalized posts are a very clever way of attracting the right customers and followers, who will help your brand to grow quickly.

How to sell online
Tips from e-commerce experts for small business owners and aspiring entrepreneurs.
Please enter a valid email address

What is Personalization?

According to TechTarget, personalization stands for “a means of meeting the customer’s needs more effectively and efficiently, making interactions faster and easier and, consequently, increasing customer satisfaction and the likelihood of repeat visits”.

Put simply, it means that businesses monitor and collect information regarding their target audience’s behaviors and interests to create more valuable content.

Here are some of the best examples of what companies do to come up with a personalized feed.

1. Show People You Care

The smartest way to attract new followers is by treating your existing ones the best way you can. Personalized posts allow you to create a much more personal relationship with your audience and help them get to know you better too.

To achieve that, create posts welcoming your new followers by tagging them individually or repost some pictures from your followers’ accounts and let them know how much you appreciate their dedication and love.

Instagram personalized posts

There’s nothing better than getting something that makes you smile. And there’s no better way to do that than by treating everyone as an individual. If you can do that with a little bit of personalization, then you might just have a follower for life who will support your brand through every step of the way.

Instagram posts personalization

Also read: 10 Free Ways to Get More Followers on Instagram

2. Catch the Eye

Personalized Instagram posts allow you to focus more on your niche, your company’s vision and the message you wish to spread. By combining all of these factors together, you should be able to create a post which will be different from all the others Instagram users see on their feeds.

Anthony McGregor, Social Media Specialist for PickWriters, notes — “You should always try and bring yourself in the position of your potential followers. If you see something that speaks directly to you then it’s far more likely to catch your eye”. This piece of advice is ideal if you want your posts to stand out from the crowd in an already crowded marketplace.

Instagram post ideas

A unique picture with a special message from you or your team or an inside look at your facilities or the production line of your products and employees is a lot more likely to catch the eye of your potential followers and customers.

Related: 11 Expert Instagram Marketing Tips For E-Commerce Businesses

3. Post Content That’s More Likely to be Shared With Friends

The best way for a company to become more popular faster online is by creating content that is sharable. In most cases, personalized content will allow people to relate to it. Instagram allows its users to tag their friends on your original post and share it with them without having to copy the actual picture.

In other words, your followers are more or less turning into your very own, personal marketing team and are sharing it with their friends without a second thought. If people feel a connection to your content, then they’ll be more likely to want to show it to the people they hang out with in real life and that can benefit your business greatly.

Instagram post ideas

4. Mean More to the Recipient

Another big reason why personalized posts are so important for your business is because they will show your audience how much care you put into the content you create. Most social media sellers will not go above and beyond when it comes to creating content that will be special and meaningful to their audience, but if you do, your followers will be able to tell.

If you can send someone something that means a lot to them then they’ll be more likely to keep it and by extension, your followers will be more likely to come back to your page for more similar posts.

Even if it only stands out from the rest of the posts they see that day, they’ll be more likely to engage with it and share their own thoughts and experiences in the comments below it.

Instagram post ideas

Related: 13 Instagram Apps to Increase Your E-Commerce Sales

5. Don’t Come Across as Ads

A common mistake which ends up driving people away is tooverly market Instagram posts in the form of ads. If you want to be able to sell to people on Instagram, then the worst thing is for your posts to come across as heavily sales-orientated ads.

Not only are people tired of seeing them on their feeds, they have just become too mainstream and uninteresting, so your potential followers will just end up skipping them without a second thought.

Instagram post ideas

If you want people to be converted by your content then making it personal is always the way to go. The more your posts stand out from your competitors’, the more people will enjoy viewing them and actually welcome them on their feeds. You just need to keep in mind that you will have to put effort into creating a connection with your potential customers and making them feel welcome on your page.

Also read: How To Use Instagram Stories For Business

Making Your Brand More Popular Through Instagram: Your Actions

Selling your products and services on Instagram is all about creating a more personal relationship with your followers with every piece of content you create and post. People who follow accounts on Instagram don’t follow them because they wish to see ads. They want to come across interesting content, which will mend to their needs and provide them with personalized options.

By personalizing your posts, you are allowing your brand to stand out from the crowd in a heavily concentrated marketplace by going that extra step to establish a connection with someone. The more effort you put into the posts you create, the more people you will be able to attract, who will actually care about following your brand for a long time.


Table of contents

Sell online

With Ecwid Ecommerce, you can easily sell anywhere, to anyone — across the internet and around the world.

About the author

Kristin Savage nourishes, sparks and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Now she had found herself as a writer and editor at StudyClerk. She observes with a special interest how the latest achievements in media and technology help to grow readership and revenue and shares her opinion. You can find her on Facebook.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, affordable (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

Your ecommerce dreams start here

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Your Privacy

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. More information

More information

Strictly Necessary Cookies (Always active)
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.