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Selling Antiques Online: How to Get Started

24 min read

Starting to buy and sell antiques is now easier than ever. With a worldwide market valued at an astonishing $13 billion, growing annually by 7%, the potential to capitalize on this profitable industry is practically infinite! So why not join in?

Make haste and take advantage of the lucrative antique market today—before it’s too late!

To help you get started, we’ve crafted an all-inclusive guide. Just follow the simple steps outlined below to launch your antiques venture online with confidence and success.

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Step 1. Find the Trend

To begin a successful antiques business, sourcing desirable items is essential. Collectors tend to be very selective and will only purchase an antique they find appealing; therefore, it’s important to study market trends in order to discover what’s currently sought-after. With the right knowledge and proper research, you can build a profitable store full of antiquated treasures.

To become knowledgeable of your favorite antiques market, start researching on the topic. Kovels’ Antiques and Collectibles Price Guide is a great source that includes prices as well as pointers to detect genuine pieces—such as recognizing logos, trademarks or hints of craftsmanship. Utilize this guide to get one step closer towards becoming an expert in the field!

kovels book

Everyone loves a good antique find, and The Picker’s Bible: How to Pick Antiques Like the Pros outlines all of the essential information you need. From where to look for hidden gems, how to haggle prices and when it’s best not to buy—this timeless book is sure to help any avid antique picker!

Joining online forums and communities offers valuable insight into the antique and collectibles market. You can establish a presence among other players in this space, ask questions and learn what items are currently popular with buyers. Here’re some:

To discern which antiques are currently highly coveted, try also browsing through antique auction sites such as eBay.

Make use of available online and offline resources, as well as by getting in contact with local antiques dealers to build a network that can refer customers to the best person for their needs. This will help you create an extensive system of experts who are committed to providing high-quality service.

Step 2. Find the Source of Your Antiques

If you want to make your online antique store a success, the most essential step is finding antiques that will pique people’s interest and increase their desire to purchase.

Unlike stores that stock large amounts of similar products, antique shops are known to deal with unique pieces or a limited quantity. As such, investing more time and effort into searching for new inventory is inevitable in this trade.

By choosing a niche that both interests you and is in demand, you will be able to acquire the right insights to create financial success. It’s essential to pick something interesting for yourself as well as have potential buyers interested.

When it comes to acquiring antiques, there are numerous potential sources available. Here’re some of them:

Thrift stores & yard sales

If you’re in the market for antiques, thrift stores and yard sales are your best bet to get a great deal on pieces with plenty of character.

Thrift stores are a great place to get amazing bargains—their owners typically aim to make a sale as quickly as possible, meaning they’re willing to haggle. Furthermore, since the sellers rarely have in-depth knowledge of antiques, you can end up with an incredible discounted price!

As shopping for antiques at thrift stores and yard sales can be a time consuming pursuit, it’s important to arm yourself with knowledge of the items you seek in order to distinguish between true gems and junk. Moreover, be mindful that because sellers may lack expertise they could also overprice certain products; therefore it is essential to possess an extensive understanding of what precisely you want beforehand so as not to waste money.

Flea markets

Flea markets can be the perfect place to pick up antique treasures, often providing a faster shopping experience than thrift stores or yard sales. In addition, these shops are more likely to have vintage items such as antiques for sale.

Be aware that vendors may understand better how much their products are worth, making it harder to find true bargains.


Visiting auctions is a common practice for antique connoisseurs. Depending on the particular auction, you’re likely to find antiques of high quality that can be sold again online with great financial gains.

It is paramount to be aware of the true market value for an antique when attending auctions, as it can be all too easy to become swept away in a bidding frenzy with other dealers or collectors. Before you know it, you may have overpaid substantially—making it arduous to make any sort of return on your purchase.

Take the time to thoroughly evaluate each item up for auction and only bid on those with a high likelihood of being able to resell them.

Other antique dealers

Buying from other stores can be advantageous in sourcing stock. However, it’s often hard to make a profit due to the fact that most retailers at this level understand antique values well and set their prices accordingly.

Nevertheless, this antiquated resource can be beneficial if you specialize in a certain kind of vintage item. Suppose you focus on selling antique books? You may have the upper hand over other general antique shops by being able to accurately identify valuable publications and then use your expertise, network, and audience to maximize profits.

Once you’ve pinpointed your niche, make sure to do your due diligence when it comes to authenticating antiques. For instance, by evaluating glass pieces or ceramics you may be able to identify the specific mark of origin which will assist in determining its place and time of fabrication. Additionally, keep an eye out for any relevant markings on metal items that can supply vital information about their origins.

Step 3. Appraise Your Antiques

If you are considering selling antiques, appraising them is a must for obtaining an accurate understanding of their real value. Additionally, by analyzing the item carefully and noting any repairs or restorations that may not be easily seen to the untrained eye can allow one to maximize profits on the sale through strategic pricing.

Additionally, validating its origin and age is a determining factor in evaluating an item’s market worth. To ensure you get the most accurate details about your piece’s value and background information, it is imperative to consult with a professional appraiser.

  1. Assessing antiques is essential to ascertain the item’s true worth and make sure you are offered a reasonable rate.
  2. Intricately evaluating antiques can help uncover restorative treatments or modifications that might have otherwise gone unnoticed to the naked eye.
  3. Understanding the value of an antique before placing it on the market empowers you to price it strategically, which in turn increases your returns.
  4. The authentication of an antique’s source and period is essential in gauging its value, as well as its potential market appeal.
  5. Engaging the services of a knowledgeable appraiser can provide you with the peace of mind that comes from having reliable, up-to-date information about your item’s worth and past.

Step 4. Think of a Brand

Building trust is of the utmost importance in the antique market. Your clients need to be sure that they’re getting genuine items at a reasonable cost before committing to purchase, and your brand must foster this level of trust for success.

This is why your brand is so important.

Your branding should be a reflection of your business’ values. For instance, incorporating gold hues into your website could effectively communicate the luxurious quality of what you have to offer.

Studying other online antique sellers can be highly beneficial; take note of their colors, logo design, and website aesthetics. Use the features that you find to be successful in your own branding efforts! Rather than starting from scratch, use these elements as a source of inspiration to build something unique and tailored specifically for your business.

Step 5. Prepare to Demonstrate Your Antiques

Shopping for antiques is all about choosing timeless beauty and captivating history over practicality.

Your potential buyers could buy a functional wall clock for $10, but they are looking for something special. Something to wow any visitors as soon as they step into their home!

So, when selling antiques online, it’s crucial to showcase them properly, explain why your antique clock is worth $5,000.

Make high-quality images (you’ve heard this 1 billion times)

When selling one-of-a-kind or limited edition antiques, capturing quality photos that showcase the item’s style and detail is critical in order to draw customers’ attention. Taking detailed pictures can make all the difference when someone is deciding whether or not to purchase your product.

Display the antique’s most impressive features with product photos taken on a white background and enhanced by ideal lighting. Showcase its unique characteristics to their fullest potential!

Adding pictures of the antique in a home setting can help your customers envision how it will look in their own space, providing them with an extra layer of assurance.

Write a detailed product description (your antiques have history!)

The compilation of your product description must consist of two essential components:

  1. Important information, including size, age range, quality level, past usage and capabilities are some of the key details to consider when researching a product.
  2. Inspiring content that captures the essence of having a one-of-a-kind antique in their living space.

Step 6. Build an Antiques Online Store

Having an online presence is essential in today’s digital world, and having an online store to sell antiques is no exception.

An online store allows you to reach potential customers from all over the world, expand your reach beyond traditional methods such as antique shops or markets, and provide a platform for customers to research and purchase items in the comfort of their own home.

Additionally, having an online store for your antiques business can help build trust with potential clients by providing professional images of your products and detailed descriptions, along with contact information and customer reviews.

Creating an online store also gives you access to various ecommerce features that can make running your business smoother and more efficient.

Finally, having an online store can help increase brand visibility as it provides another opportunity to show up in search engine results.

Step 7. Evaluate Your Antiques for a Fair Price

Antiques are unique entities and may be tricky to price. Even when you think that two items are identical, their age and condition can cause a drastic disparity in what each is worth.

When you determine the price of your antiques, be sure to conduct thorough research on how much comparable items have been sold for and assess the condition of each piece that you are selling. Doing so will ensure that your antiques are priced accurately.

Step 8. Choose the Best Place to Sell Antiques

The online world has revolutionized the way we buy and sell antiques and collectibles. For instance, it’s much simpler to check out how much an item is worth without investing in a pricey evaluation or appraisal. This makes retailing antiques easier than ever before!

With the internet, you have access to a larger pool of buyers and can potentially earn more money in return. The only drawback is that earnings may not be instantaneous and there’s likely a slight learning curve when it comes to selling antiques online.

Anyway, here are the top ways to sell antiques online:


For over two decades, dealers have utilized eBay to showcase their collections to thousands of people. But even if you don’t own a business, there’s no reason why you can’t benefit from utilizing this effective platform!


From its inception as a solely handmade marketplace, Etsy has diversified to include vintage and antique items.

Ruby Lane

Ruby Lane is the go-to destination for antique collectors and aficionados alike. Though many vendors have made a killing on Ruby Lane, it’s more difficult to become an approved merchant here than on Etsy due to its strict curational standards.

Other online marketplaces

With countless large-scale and lesser known marketplaces available to you for selling your antiques, it might be a bit overwhelming. But fear not! A simple Google search will present some stellar online sites; however, remember that the visibility of these websites may vary.

Some options to consider:

Specialty sites

Are you looking to sell a rare item? Take advantage of the opportunity and explore marketplaces that can help you list your product or even find a dealer. Some sites include:

Online dealers

If you have something rare or exotic to offer, it’s beneficial to reach out and contact some of the well-known antique dealers on the internet. Explore their store policies and see what they say about sourcing items from independent sellers; you may only be able to get wholesale pricing for your goods, but this is an excellent way for quick sales with no listing fees!

Own stand-alone website

If your antiquing hobby has evolved into a business, take it to the next level by creating a website of your own! If you’ve established an audience on social media platforms or other marketplaces like eBay and Etsy, selling there through a domain you control is not only wise but advantageous.

Newspaper listing

Advertise your antiques and collectibles in an old-fashioned way by posting a classified ad in the local newspaper. This classic method can be cost effective for anyone, as most publishers provide free or inexpensive postings that will reach a mature audience.


CraigsList is a widely used, local and costless avenue to sell items. However, if you are selling any high-priced goods it may be best to use eBay — which provides extra security for buyers and sellers alike.

Step 9. Take Advantage of Social Media

Selling antiques online is gaining immense traction, and the options for vendors to do business are multiplying! Nowadays, many entrepreneurs have turned their attention to social media platforms such as Instagram and Facebook in order to sell these long-cherished goods.

Although traditional storefronts and booths have their advantages, they come with a hefty price tag. If you’re looking to reach more potential customers, consider taking advantage of creative ways to sell your antiques on social media platforms like Instagram or Facebook—the best part is that many of these outlets are free!

Check out our suggested options if you want to learn how to sell antiques online.

How to sell antiques on Instagram

Selling antiques on Instagram is a great way to reach more customers, build trust with them, and capitalize on growth opportunities.

The platform’s advanced targeting options allow you to connect with the right people and Instagram’s visual-oriented audience makes it ideal for showcasing your antique pieces.

Through comments and reviews, you can also engage with customers to create relationships and by leveraging influencers or micro-influencers, you can promote your business and drive more sales.

Instagram offers several tools to help you sell antiques online:

  • Shoppable tags to link your products directly to shoppers.
  • Shopping ads to promote and drive sales.
  • Customizable product posts make it easy for customers to purchase right away.
  • Ecommerce integration with partners like Linktree (link in bio).
  • Instagram Checkout so buyers can purchase without leaving the platform.

How to sell antiques on Facebook

With Facebook, you have a one-of-a-kind chance to start selling antiques online. And if you’re already on the platform with friends, it’s just a few clicks away from tapping into your trusted network of people and beginning marketing your products!

Utilizing your personal Facebook page to sell items is a great way to generate income, just like selling antique pieces on Instagram. Uploading photos and information about the products not only engages your friends, but also encourages them to share or like those posts. Expanding your social media network will aid in making more sales, as well as keeping track of the latest trends when it comes to selling antiques online.

Posting on Facebook Marketplace is quick, easy, and free! But be sure to read the official guidelines before listing antique or vintage items such as weapons and currency. To avoid phishing attempts from potential buyers, only communicate using the Marketplace feature or through Facebook Messenger for added security.

The Marketplace isn’t the only game in town when it comes to purchasing and selling vintage items. There are several Facebook Groups dedicated solely to trading antique and vintage products for those who prefer an online platform!

The benefits of selling antiques on Facebook include:

  • Expanding your customer base and reaching a greater number of potential customers.
  • Utilizing Facebook’s advanced targeting options to reach the right audience.
  • Building trust with customers by providing professional images, detailed descriptions, contact information and customer reviews.
  • Accessing various ecommerce features to make running a business more efficient.
  • Increasing visibility as you show up in search engine results for relevant searches.

How to sell antiques on YouTube

To get the most out of selling antiques on YouTube, it is important to use creative videos, descriptions, and titles to capture viewers’ attention and make sure they can find your content.

Additionally, set up a YouTube channel dedicated to your antiques, post videos regularly, and use analytics to track engagement.

Finally, consider running sponsored ads on YouTube for even greater reach.

Additionally, consider joining relevant YouTube communities and interacting with antique enthusiasts on the platform.

How to sell antiques on Pinterest

One of the main reasons people love Pinterest is because it offers an easy and convenient way to find inspiration and discover new products, services and ideas. Additionally, users can easily save what they find on the platform for later viewing or purchase.

Yes, it makes sense to sell antiques on Pinterest. The platform has a large number of active users who are often looking for inspiration, which can be a great opportunity for antique sellers. Additionally, Buyable Pins and Promoted Pins offer businesses the chance to boost their visibility and reach more potential customers with their product listings.

Step 10. Learn How to Package and Ship Your Antiques

It is critical to contemplate how you will package and dispatch your antiques safely once they have been sold, as many antiques can be both fragile and expensive.

Shipments of antiques require particular attention, as regulations vary according to their nature and worth. Prior to shipping your precious items with couriers such as FedEx or DHL, make certain you thoroughly review the policy information for any limitations on prohibited objects—like antique firearms that exceed a certain value. Don’t forget to sign special declarations where necessary!

To safeguard against breakages and expensive reimbursements, it could be beneficial to insure your items during shipment. A few couriers will only issue refunds if you can demonstrate that the goods have been suitably packaged, so make sure to read over their terms and abide by all regulations.

Step 11. Start Investing in Marketing

Crafting an exceptional online store and selling amazing antiques at unbeatable prices won’t matter if nobody ever sees it. That’s why good marketing is key! You need to make sure your customers know about the incredible product you offer in order for them to purchase from your store.

To ensure your products are marketed successfully, try out these tried and tested strategies for the platform you’re using:

Promoting your online store

If you want to be successful with your online store, it’s important to take advantage of external sources such as social media, search engines and other websites by implementing the following marketing strategies:

  • Utilizing enticing social media ads
  • Creating captivating organic content
  • Guest posting on other relevant websites
  • Running search engine ads
  • Improving your rankings via SEO

Promote your products on marketplaces

If you’re looking to get your share of the lucrative traffic available on online marketplaces like eBay and Etsy, then you must rise above all others. Here are some techniques that can help:

  • Sponsored listings
  • Using great quality images and product descriptions
  • Utilizing the power of social media and search engines

Promote your antique business on social media

When you’re looking to promote your product on social media, leveraging the platform you’re selling on is a no-brainer. Here are some of the ways in which it can help:

  • Generate high-standard content to cultivate a connected community
  • Take advantage of social media ads to engage potential customers who are likely to be enticed by your antiques

Closing thoughts

Selling antiques online can be a challenging task but with the right strategies, it’s possible to get ahead of your competition and reach the target audience.

Experimenting with different techniques and testing which works best is the key to success when it comes to selling antiques online.

And don’t forget—try to think outside.

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About the author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

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