🚀 Ignite your growth: Discover 30+ new tools to get ahead in our new Ecwid Igniter. Learn more →
Everything you need to sell online

Set up an online store in minutes to sell on a website, social media, or marketplaces.

Online Store Analytics: Managing Reports and Sales Stats in Ecwid

Online Store Analytics: Managing Reports and Sales Stats in Ecwid

9 min read

Imagine that a pilot would have to control a plane without a dashboard. Most likely, it’d be a mess.

The same is true for online sellers. To decide on your next move, you need to understand what’s going on in your online store:

  • Where your customers come from
  • How much they spend
  • What products are most popular
  • How your promotions perform.

Your Ecwid store can provide that data. The more you track, the more you know — and the more you can achieve. Data reveals strengths and weaknesses, forecasts pitfalls, and helps you allocate your budget wisely.

Just like professional pilots, you can conveniently control your data on a dashboard. Go to My Sales → Reports to get an overview of all the available tools and to set up reports that are relevant to your specific business.

How to sell online
Tips from e-commerce experts for small business owners and aspiring entrepreneurs.
Please enter a valid email address

Vital Metrics

Start tracking your online store metrics after the store opening. You don’t have to set anything up, the data is collected automatically.

Automated reports and sales analytics

How are your sales doing? A quick trip to Control Panel → Sales → Reports will let you find out immediately.

On the top of this page, click “Set up”.


After you install the app, click “Open”, and you’ll see a pop-up with the core online store metrics:

  • Visitors
  • Revenue
  • Conversion Rate
  • Orders

You can display those stats for the day, month, or any other period. With this intuitive page, you’ll always keep your fingers on the pulse of your business and be able to track positive and negative trends.

The basic metrics are available on the Free plan.


If you want more data, extended stats are available:

  • Items per Order
  • Revenue per Order
  • Visits Until Purchase
  • Time to Purchase
  • Top Products
  • Top Categories
  • Top Locations
  • Order Status
  • Traffic Sources
  • Conversion Rate by Channel
  • Customer Acquisition Cost for Ads
  • Top Keywords

These metrics and more will give you a better picture and let you plan your marketing campaigns, allocate your budget, and turn down unprofitable sales channels.

The advanced analytics are available on all Ecwid paid plans.

Real-time sales tracking

It’s possible to track data even without your computer. With the Ecwid mobile app, you can get your sales data on your iPhone, iPad, or Android device.

Ecwid mobile app
To install the app, go to Sales → Reports and follow the setup steps.

Ecwid mobile app 1
If you are already using the app, you simply won’t see this block on your reports dashboard.

Our app is far more than an analytic tool. You can create and edit orders, run and pause promotions, print invoices, and get help with your store.

Start a 14-day free trial of the Ecwid mobile app, and then it’ll be available for free on all paid Ecwid plans.

Learn more: How to Run a Store from Your Smartphone

Deep Analytics

Google Analytics is the most popular free analytic tool that helps thousands of online merchants scale and adjust their sales. It provides a lot of customer data: who they are, where they come from, what exactly they do in a store.

These features make Google Analytics your must-try:

  • Sales Funnels — You can find out quickly whether your site’s checkout process is effective with goal tracking and funnel visualizations.
  • Visitor Engagement — Measure visitor engagement and see how much time a visitor spends on your site and which pages they check out.
  • Historical Benchmarking — With GA, you can examine how your acquisition channels performed this year versus last year.

To get started, create a Google Analytics account and connect it to your Ecwid store:

  1. Click “Set Up Google Analytics” on your Sales → Reports page.
  2. Add your Google Analytics Web Property ID (How to get your ID).

Google Analytics in Ecwid

If you are going to run paid search ads with Google Adwords, enable the Remarketing feature. You’ll be able to advertise to your store visitors: return those who left without a purchase or remind your existing customers of your store.

Google remarketing

That’s it! You’re done setting up. The stats will start generating during the next 24 hours. You can track them in your Google Analytics account.

Learn more:

Extended Options

A number of apps in the Ecwid App Market will simplify stats management for you and save you time. All Ecwid merchants on paid plans have access to the App Market.

Visitor recordings and heat maps

You can see what’s going on in your store from a customer point of view, just like in a movie. Lucky Orange can track anonymous sessions of your actual customers so that you see how they browse, what they click on, and where they leave.

Another comprehensive way to examine your stats is heat maps. Such a map aggregates a lot of customer actions (clicks) and shows you where they click the most, as if you are looking at your website through X-ray.


Using heat maps allows you to understand if your website design, copy, and photography perform well and to adjust those things based on customer behavior, not guesses.

Lucky Orange offers these features and more for $10-$50 per month. There’s also a 7-day free trial.

Scheduled reports in your inbox

Analytics take time, but you can save some by scheduling automated daily, weekly, or monthly reports that will be sent to your inbox. There are at least two ways to do that:

  • Set up automated reports in Google Analytics. It’s easier than it may sound.
  • Use Squiz Reports. Those are beautiful reports that require less effort to get started with.


Simply install the Squiz Reports app — the price starts at $5 per month, and there’s a free trial too.

Sales tracking via Facebook Messenger and Telegram

Statiny Chatbot is a bot that replies to your commands with fresh data from your online store.

You can ask a bot to set up a schedule and send you automated daily reports. This bot is of great help for those merchants who need to share their stats with admins/managers/marketers because it’s possible to add several owners.

Statiny Chatbot

This app has a free plan and a free 30-day trial. Or you might want to use an advanced version for $24 per month.


The Reports page in your Ecwid store was built to make it easier for you to manage your analytics tools and make sense of all the data.

Keep checking it out to see what tools you have installed and what else you can try for working with your store insights.



Table of contents

Sell online

With Ecwid Ecommerce, you can easily sell anywhere, to anyone — across the internet and around the world.

About the author

Matt is a product manager at Ecwid. He works with the Ecwid dev team and helps them shipping the right features for Ecwid merchants. Outside of work, Matt likes travelling and climbing the mountains.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, affordable (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

Your ecommerce dreams start here

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Your Privacy

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. More information

More information

Strictly Necessary Cookies (Always active)
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.