Having an online presence is a must in 2020. People communicate, study, work, and of course, shop online — and they do it a lot. Over 2.14 billion customers worldwide are expected to buy products and services online in 2021. It’s much easier to find customers and build trust in your business if you have your own place on the internet — your website.
Creating an
In this post:
- What is an
E-commerce Website? - How Do I Create an
E-Commerce Website? - How Much Does an
E-Commerce Website Cost? - What Is Ecwid Instant Site?
- How to Build an
E-commerce Website with Ecwid’s Instant Site
What is an E-commerce Website?
An

An example of an
How Do I Create an E-Commerce Website?
Here’s how you can create your own website:
- You can make it yourself from scratch using a CMS (content management system) platform or a popular site builder. CMS is a software that lets you create, manage, and modify digital content. A website builder allows you to put together a site using
pre-built components. - You can use special
e-commerce platforms. They can be open source — platforms where the source code is available for developers, allowing to modify and adapt the software for different purposes. Open source platforms require some degree of technical skills. There are also SaaS (Software as a Service) platforms, wheree-commerce providers build, host and maintain the software, so users don’t have to maintain it themselves.
If you’re not
When you sign up with Ecwid

Cuprum Distillery’s site build with Ecwid
If you have a website already and just need to add a shopping cart, you can use Ecwid to embed an online store to your website. You can add an Ecwid store to any website, including:
- WordPress
- Wix
- Weebly
- Or a site built with any other site builder, CMS, or website platform of your choice.
How Much Does an E-Commerce Website Cost?
To code an
If you run a small business and don’t have tech skills or a big budget, we recommend
When you sign up with Ecwid, you can create an
After you sign up, you get your own site that is fully hosted, secure, and maintained by Ecwid — an Instant Site.
What Is Ecwid Instant Site?
Instant Site is a free customizable
- Customizable content blocks and design themes let you create a unique website.
- Edit and update your site content as often as you like, no coding required.
- Professional and responsive design makes your site look great on any device.
Instant Site is your place on the net to create a professional look and demonstrate all the strong points of your business. Our goal is to help you make a great first impression with your customers from the moment they land on your site.

An example of Instant Site
Who is Instant Site for?
Instant Site is perfect for you if:
- You’ve just opened your business and you want to start selling online as fast as possible
- You need a website for your business but you don’t have tech skills.
How to Build an E-commerce Website with Ecwid’s Instant Site
First, you need to sign up with Ecwid. You can start customizing your Instant Site right after the signup. To do that, go to your Ecwid Control Panel → Website and click Edit Site:
In a new window, you’ll see Instant Site content that you can edit:
In Address Settings, you can link the website to your own domain name. If you don’t have your own domain, you can use a free address in the form of mystore.company.site.
Then you can click Themes to choose a look for your store from our collection of 75+ predefined design themes (and we’re constantly adding more.) They are grouped by niches, so you’ll find a theme that fits your business no matter what you sell: food, apparel, art, digital goods, furniture, toys, electronics, and so on. Each theme is customizable: you can change texts, fonts, button CTA, images, colors, and layouts. Check out this blog post to learn how you can design your Instant Site.

Use a predefined design theme or customize it to add a personal touch
In Site sections, you can edit the content of your website and change the order of their appearance. These sections are:
- Headline & Cover Image
- Store
- Company’s Mission
- Customer Testimonials
- About
- Location
- Contact Information.
You can use all of the sections provided, or choose the ones that work for you and hide the rest.
The first one is the Headline & Cover Image section. You can choose from six cover layouts for your store. All of them have a space for your store’s name and a short description of what your business is about. To set a background for your cover, you can upload a photo of your team, your product, an
The Store section contains the products you sell. Here, you can customize your storefront’s appearance.
You can change the look and feel of both a product list and a product page. Change thumbnail sizes, product page layout, category name position, and more. If your products don’t have images, you can turn off their display.
Instant Site allows you to lay out the information in a way that convinces customers to make a purchase. Even a
The Company’s Mission section is a place to share what makes your business and products stand out among competitors.
The Customer Testimonials section allows you to add up to four testimonials to show some social proof and increase customers’ trust. Learn more about using testimonials in your Instant Site.
The About section is there to help you share your business story and create a connection with your site visitors.
The Location section allows you to share your
The Contact Information section is there to help customers get in touch. You can provide your phone number, email, and social links for quick communication.
You can hide any section whenever you like — for example, if you don’t have a
If you need help with setting up your website, check out our Help Center for detailed instructions on configuring design and editing content of your Instant Site.
Create an E-commerce Website Today
Ecwid Instant Site is a fast and
Start your