Last Minute Holiday
Nov 21, 2014 by Jesse Ness,
E-commerce Checklist: Is Your Online Store Prepared for Cyber Monday?
In 2013, Cyber Monday
Check Your Email Blast
Cyber Monday is such a big deal because people expect a big deal. Your competitors will likely be giving the biggest discounts of the year and, if you want to stand out, you should too. Write your email blast early, offer up a big discount coupon and focus on the subject line to stand out in crowded inboxes.
Check Your Ads
You aren’t the only one looking for customers, so you should increase bids in your PPC accounts as well as marketplaces and comparison shopping engines. Sales and conversion rates are much higher these next several weeks, so you can go over your normal bids. If you don’t have any ads currently and are looking for a silver bullet, try Facebook ads using your previous customers as a Custom Audience and create a Lookalike audience to expand your reach. Your ads will show up in your customers’ news feeds and people who look like your customers.
Check Your Bandwidth
Cyber Monday is certain to vastly increase the traffic to your website; therefore, your bandwidth needs to be able to support the increase in traffic. Ecwid gives your store unlimited bandwidth, but your website needs to be ready. You’ll lose customers if your website is unable to handle the increase of requests, so it’s critical that your server host is able to accommodate the expected traffic increase, even if it’s just for the day.
Check Your Inventory
Store inventory needs to meet customer demands for Cyber Monday. It’s easy, so now is the time to guarantee that your virtual shelves remain fully stocked for customer satisfaction. If you run out of an item that your customers want, they are going to turn elsewhere to find what they are looking for.
Check Your Store’s Latest Updates
Ecwid has streamed numerous updates to your store, most importantly an adaptive product browser to look great on mobile devices. To ensure we don’t break your store, new features need to be enabled by you. Several updates will help your store be more
Check Your Social Media Accounts
Ensure that your social media accounts are working correctly and have some recent posts so it doesn’t look like you just logged in. As Cyber Monday kicks off, there will be an increase in the need for customer service should customers have questions or problems while shopping. I’m sure by now you have added a free store to your Facebook page, but if not, it will only take a few minutes. Of course, you need to have a catchy Facebook post and Tweet ready for the big day with your coupon code included. Then there are Pinterest, G+, Instagram, Vine…
As the big day approaches, make sure that your
Merry Cyber Monday!
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