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Joomla SEO for Online Stores

10 min read

If you’re here, you probably have an established Joomla online store and are looking for ways to boost its traction. This will raise questions about how to get more hits on your page, increase traffic, and basically make it so that your site isn’t lost amongst the millions of other sites that might offer something similar to your business. If that’s the case—and it most likely is, you’re going to need to understand a little bit about SEO and how it relates to the Joomla ecommerce platform.

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SEO?

Now we threw out a term earlier called SEO. What this stands for is Search Engine Optimization. Now that that’s all cleared up, best of luck out there.

Of course, we’re only kidding. Search Engine Optimization is a common term you’ll hear once you get into the world of ecommerce—and online content management and distribution. You might still be wondering what it is at this point, and if that’s the case, good. The more you learn, the easier your time in the Joomla ecommerce world will be. Search Engine Optimization is essentially the method that websites and companies implement to ensure that their content is seen in search engines such as Google, Yahoo, and Ecosia. While a fairly simple-sounding concept, it is actually an incredibly complicated process.

The Words of Wall Street

Boosting online traffic takes a great deal of monitoring and data collection—learning what things are trending, who is going after a certain demographic, how to focus in on a certain group of people, and what can be done to outright beat the competition and make sure that your site is being displayed in a search engine over others. Think of it as similar to stocks. Except, instead of dabbling with the big wigs and their games on Wall Street, your currency is in the form of words and phrases. What determines the success of a site is visibility, and what can affect overall visibility is how often the words that people search for come up in your article.

A Recipe for Success

Take, for example, a cooking blog. We all “love” those long, compelling stories about how this peach cobbler recipe was passed down by their great grandmother during the Great Depression and found its way through their family to them. It’s a lovely story and all, but after so many of those, it might leave a person simply wanting to crack open a box of Hamburger Helper and call it a night.

Those stories, however, serve a greater purpose. Within those stories are probably a great deal of mentioning either the name of that recipe or the ingredients that go into it. Is it starting to click in? Those stories aren’t simply there to serve a sentimental retelling of precious family recipes passing down, or even use up all your precious scrolling potential. What they’re doing is making sure that their recipe gets seen.

Each time a word that could potentially get searched for (related to the specific recipe) appears on the recipe’s page, the greater the chances are that Great Grandma’s cobbler recipe appears on page one of a search engine.

Truly speaking, when was the last time you went through multiple pages of a search engine? It’s more than likely that the answer is going to be, “probably never.” What does this have to do with you and your site, though? Are you going to go through the process of typing out long stories about how your scarf patterns were a long-cherished article from days past and make sure to cite the words “simple scarf pattern” as many times as possible? After this article, you just might!

Two Types

Before going any further, it’s important to know that there are actually two types of Search Engine Optimization that can help to boost your Joomla online store’s success. The first is On-Page SEO and the second one is Off-Page SEO.

For now, we’re going to focus on On-Page SEO, as the Off-Page kind will most likely require a bit of expert assistance. There are no amount of Joomla ecommerce plugins or Joomla ecommerce extensions that can help with that. Feel free to do your own research and see what comes up in the search engines. Take a tally of how many times in a single page you’ll see “Off-Page SEO” in an article. It might surprise you.

Tangents aside, let’s get into On-Page SEO and how it will boost the success of your Joomla online store.

On-Page SEO

Luckily, this step can be entirely on your own, assuming you’re using the Joomla online store interface. If you aren’t, we would highly recommend it. Let’s reiterate for the sake of clarity. On-Page SEO is the procedure of optimizing individual web pages, so that your web page earns more relevant traffic and rank higher in search engines. Through On-page SEO, you optimize your page content along with the source code.

How important can it be though? In the real (online) world, utilizing On-Page SEO for your Joomla ecommerce needs is the only way to make sure that you are reaching your current, and potential, customer base. Again, nobody is going to comb through pages of a search engine. It’s a fast-paced world, and sometimes, page 1 is all we have time for. There’s a lot that goes into this, but it’s nothing you can’t handle.

The Terms of Good Service

A few basic terms we’re going to cover are Keyword, Metadata, and Alt Tags. These are all essential when understanding what goes into good Search Engine Optimization practices.

Keywords

Keywords are the starting point of boosting online traffic. To put it simply, it’s the word you want to be most prominent on your site, as that is what most people will most likely be searching for. The more spaces this keyword can occupy, the better the chances that someone will be able to find your web page when they search it up.

A basic example would be: if you have an article about making ice cream, the words “ice cream” should show up as many times as possible on your site. This keyword can find its way in places you might not even consider, such as in the URL, title of your page, and in what is called metadata.

Metadata

You know when you look something up, there is always the page title, page url, and a brief description of what it’s about? Go look something up if you’ve never noticed, but this basic search result structure is actually a way to increase online traffic and site viewing. This works in synergy with keywords and makes up what is called a meta title and meta description for your Joomla online store. The meta title and description are simply that: the title and description of your web page that will show up in an online search.

Make sure to incorporate your keyword in these to boost maximum search engine optimization. One more place to look at, however, is a part of the big picture most are prone to overlook.

Alt Tags

Alt Tags are the monikers inserted into images that signal to bots what the image is about. Yes, similar to hidden messages, these are typically never actually read by anyone visiting the site, but instead sit in places such as the image title or even somewhere in the HTML/CSS code for that image. Every Instagram-worthy food or landscape picture you see on a website most likely contains one of these alt tags, as a way to signal to the search engine you’re going through that this is what you are looking for.

Optimize Your Time

Good SEO practices will ensure that you can efficiently get the most out of your Joomla online store and Joomla ecommerce experience. There are even Joomla online store templates that help with SEO. So optimize your time, and you’ll be sure to find the key(word) to success.

Do you want to learn more about selling online with Joomla?

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About the author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

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