How to Spice Up Your Agency Business by Adding Ecommerce

8 min read

The start of any new year, quarter, or even month is a great time to review past resolutions for your business and also set new ones. It’s always a good idea to have a sense of where your business is currently at, but you also want to keep an eye on where you want it to go.

Setting definable, intentional goals is an important part of running a successful business. For example, everyone has a goal to make more money, but that’s a fairly broad and vague goal. You may want to make more money, but how are you going to go about it? What plans do you have to make more money — what concrete, achievable steps are you going to take? In other words, how are you going to make more money?

One interesting revenue-building strategy has emerged for agencies. The ongoing growth in digital service utilization has been compounded by the COVID-19 pandemic, which has driven people and companies to do even more of their business online. With demand for these services surging, many agencies are adding new offerings to their portfolio of services as a way to upsell current customers and attract new ones.

Some of these agencies have begun offering ecommerce alongside their core services to keep them competitive in the market. This makes sense, as ecommerce has seen tremendous growth recently.

Adding new services like ecommerce, however, begs the question: should you build and launch these new digital services in-house, or partner with another business to refer or resell their services?

Building a new service from the ground up might seem attractive on the outside, but unless you’ve got some time and capital to burn, it’s likely that your best bet is to form a partnership with a proven player in whatever service space you’re considering.

Ecwid is a market leader in both providing ecommerce services and establishing business partnerships with a range of companies — including digital agencies — to enable them to sell ecommerce directly to their customers and modernize their business service suite.

But how does an agency go about forming this kind of partnership and begin offering ecommerce to its clients? Read on to see how your business can start selling ecommerce quickly (and easily!) with one of the world’s best ecommerce platforms.

1. Decide which partnership option is right for your business

At Ecwid, we know that the needs of customers and businesses are constantly evolving. That’s why we offer a range of partnership options and levels so that you can custom-fit ecommerce to your business needs, including referring and reselling.

Some of our partners prefer to refer their customers to Ecwid’s award-winning ecommerce platform. This option requires very little lift out of you, the partner: you simply provide your customers with your unique referral link and receive a 20% lifetime commission anytime someone signs up for a paid subscription using it — and you’ll continue to earn as long as they keep their account active.

Some of our partners also build apps for Ecwid’s bustling app market, getting their app in front of thousands of merchants across the globe. The application process is simple and it puts you in touch with the Ecwid team to discuss things like billing and launching the actual app.

The majority of our partners, however, resell Ecwid’s ecommerce solution. This allows them to sell the ecommerce services their customers crave without building the solution from scratch (and potentially throwing their finances into chaos). And our industry-leading white label options mean that you can sell ecommerce services that are as tightly aligned with your branding and logos as you’d like! (You can also opt to co-brand the ecommerce you’re reselling and leverage Ecwid’s well-regarded brand right alongside your own.)

2. Determine your pricing model and other details

One of the great benefits of reselling Ecwid’s ecommerce services is that you get to determine your own pricing. Sell it as a full-price standalone service? Sure! Sell it at a discount as an add-on to some of your core offerings? Absolutely!

As a reseller, you’re in the driver’s seat because when you partner with Ecwid, you gain access to deep discounts on plans that you can resell to your customers at any price you like. You can also change the price over time as your goals change, giving you the flexibility you need when you need it.

So you aren’t just reselling Ecwid ecommerce; you’re selling another great service that’s a part of your business, and with the pricing to match.

3. Build interest with Ecwid-made collateral

Once you’ve determined how (and for how much) you’re going to sell ecommerce and signed your agreement with Ecwid, you’ll want to start letting your customers know that this great new service will soon be available to them. Sounds like a lot of work, right?

Don’t worry — Ecwid Partners gain access to our wide-ranging library of readymade collateral that you can reuse how you see fit. Explore advertising and marketing tools that’ll save you time and money: tutorial videos, go-to-market playbooks, graphics, banners and beyond. That way, you can focus on providing the business services your customers need.

4. Launch!

With those three things taken care of, you can start the countdown to your launch date and your new revenue stream!

As an Ecwid reseller, your customers will soon have access to cutting-edge, cloud-hosted ecommerce that’s been rated the fastest implementation by G2 — meaning you and your clients can get their stores set up and selling in no time, so they won’t have any delays in boosting their own revenue, too.

We hope this has been helpful, but we want to know: have you added a new offering to your service suite previously? Did you grow it in-house or did you partner with another business? Let us know in the comments!

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Feb 1, 2022

About the author

Colin Thompson is a content writer at Ecwid. He writes about marketing, business development, and promotion for our Ecwid Partners. He loves cats, Chicago sports, deep dish pizza and going on hikes.