How to Make Ecwid's Omnichannel Potential Work For You
Posted Feb 9, 2017 by Jesse Ness, Ecwid Team

How to Make Ecwid's Omnichannel Potential Work For You

Your potential customers make their purchases through a number of different channels: websites, social media, apps, brick and mortar stores and marketplaces — which is proven by research.

Think about something you’ve bought recently. Maybe you were inspired by an Instagram post or found a product on Pinterest and followed the link to the website. Later in the day, you might have stopped by the store after work or searched for the product on eBay to compare prices.

What does this shopping behavior mean to you as a merchant? Leverage omnichannel selling that creates a seamless shopping experience among different sales channels.

In this post, you’ll find out how you can expand your business to as many as 9 integrated sales channels with Ecwid and easily manage them within a synchronized Control Panel. If you already use Ecwid, you’ll learn more about different channel opportunities you can take advantage of.

Making Your Business Omnichannel Ready: A Complete Blueprint

A pack of 36 articles from the Ecwid blog helping you to keep in step with the omnichannel trend

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1. Create a Free Starter Site

If you started using Ecwid and didn’t have a website or the resources to create one yet, as soon as you sign-up with Ecwid you get a free one-page website to sell products on by default. We call it the Starter Site. This is a great way to launch your online presence with minimum expenses.

Ecwid Starter Site

What’s great is that you can customize Starter Site’s template with your own cover images, text, and other information about your business. You can choose which blocks to use and disable those you don’t need. Designing your Starter Site doesn’t require a developer, and you don’t have to do any coding at all.

Plus: You can connect your Starter Site with your custom domain or use a free Ecwid-hosted domain name.

Price: Free.

Create my Starter Site

2. Sell On-the-Go

With Ecwid, it is convenient to sell your products on-the-go: at craft fairs, marketplaces or in a pop-up store. Simply download Ecwid Mobile Control Panel for iOS and accept payments offline. Choose an item → Choose cash → Add $ → Place Order.

Ecwid Mobile Storefront Management App

You can also process cards and accept Apple Pay with Square, Clover and Vend integrations.

In addition, the app will let you edit products, manage orders, receive real-time push order notifications and access to your store statistics.

Note: Ecwid Mobile Control Panel for Android doesn’t support Sell On-the-Go (creating new orders in the app) now, but we’re adding this feature soon this year.

Price: Included in all paid Ecwid plans.

Get Ecwid Mobile App for iOS   Get Ecwid Mobile App on Google Play

3. Open a Facebook Store

Selling your products on a website with 1.44 billion monthly active users sounds like a great opportunity, doesn’t it? The average Ecwid merchant with synchronized stores receives 15% of their sales from Facebook. You can also give this option a go with a Facebook storefront.

Ecwid Facebook Store

Your customers can shop directly from your Facebook page and go through the checkout without ever having to leave this platform. All sales from the Facebook store are synchronized with your other sales channels in Control Panel.

It takes minutes to create a Facebook store. Follow this guide to learn how to add products and change your store’s design.

Add a store to your Facebook page and get sales from this social platform.

Price: Free.

Open my Facebook store

4. Add a Store to Your Website

As your business grows, there will come a day when it needs a branded website to establish stronger web presence. Or maybe you already have a website.

If so, it’s time to give it a commercial touch.

You can add an Ecwid store to your site whether it’s built on WordPress, Wix, Squarespace, Joomla, Adobe Muse, Weebly or other platforms. Even if you have a custom website, it’ll only take seconds to add Ecwid there.

What if you’re just about to build your website? To help you choose the best site builder for your needs, we compared the most popular resources based on their features, pricing and ways Ecwid is integrated so that it’s easier to pick the right platform for every type of business.

Add a store to your website

Your Ecwid store will have all the features to successfully sell online:

  • A rich storefront: photo gallery, detailed product descriptions, convenient product options
  • 40+ payment methods
  • Multiple shipping services with automated calculator of shipping costs
  • Automated tax calculation
  • Marketing tools such as coupons, sale price etc.
  • Access to Ecwid App Market with 100 e-commerce apps and more.

Price: Free.

Add a store to my website

5. Add “Buy Now” Button to Any Website Page

You can take any product from your Ecwid store and place it to a webpage.

Let’s say you have a blog and published a review on a product. You can add this product right in the article and let your readers buy it at the very moment when they are interested in it. This feature is called “Buy Now” button.

Ecwid Buy Now Button

You can place it on:

  • A landing page
  • A blog
  • A sidebar
  • Your homepage
  • Partner websites

It’s a fast and flexible option to sell your products beyond your online store. Apply this widget if you want to sell just one product, promote certain items, earn on your blog or test new products.

Simply copy and paste a piece of code (just like embedding a YouTube video) to any spot on your website. You can customize the look of the “Buy Now” button by adding frames and choosing which fields are shown (price, quantity etc.). The color scheme of this smart widget will automatically match your website style and flow seamlessly with your company branding.

If you want to create or edit your “Buy Now” button, open your Control Panel → Catalog → Individual product page → Embed Product → Copy a piece of code and paste to any page you want.

Price: Free.

Try “Buy Now” button

6. Get a Native Mobile App for Your Store

A native mobile app under your brand name is a unique sales channel that Ecwid offers. It’s fully responsive and works on every mobile device. With this app, your customers will always have your store in their pockets and you can make more and more sales to the quickly growing audience of mobile shoppers.

Ecwid Shop App

Having your mobile app both on the App Store and Google Play opens makes your business close to your customers as never before.

Submit for the app today and have it ready in two to three weeks.

Price: Included in Unlimited plan.

Submit for my ShopApp

7. Sell on Marketplaces

Marketplaces provide you with a large and ready-to-buy audience and act as a reserve channel to lower your risks and open up new opportunities for selling.

Upload your products to popular marketplaces like:

The single Ecwid Control panel makes managing sales from several marketplaces at the same time simple and seamless.

Price: Included in Business and Unlimited plans.

8. Sell Offline with Ecwid POS Integrations

Over 50% of your customers expect you to sell both online and offline — so take make sure you’re maximizing opportunities to make sales from both an online store and points of sale with Ecwid.

Enjoy real-time inventory and accept payments by integrations with:

Price: Included in paid plans.

9. Sell on Partner Websites

One Ecwid store can work on as many websites as you need. There are also no limits on the number of Facebook pages you can embed your store to.

One interesting way you can use Ecwid is to add your storefront on several partner (or friend’s) websites or Facebook pages and make more sales without extra effort. Run all your storefronts from your Control Panel, and all the changes you make to your store are mirrored to every place it’s built in.

Price: Free.


Omnichannel shopping is a huge trend in the retail world. Essentially, it breaks down to getting to know who your most important (omnichannel) customers are and providing them with seamless shopping experience by integrating several different sales channels.

With Ecwid, you can reach your omnichannel customers in every place they want, from screen to store.

Create a free Ecwid account and start your omnichannel journey today!

About the author
Jesse is the Marketing Manager at Ecwid and has been in e-commerce and internet marketing since 2006. He has experience with PPC, SEO, conversion optimization and loves to work with entrepreneurs to make their dreams a reality.