We’ve already told you that video is a huge
If you sell online with Ecwid
First, let’s set the mood: everything mentioned in this post is available for free for every Ecwid merchant, regardless of their pricing plan.
How to Add a Live Video to Your Online Store
I’ll show you how to add a Facebook live video to your online store, but you can do the same with a YouTube live video or any other embeddable stream.
- Start a live video on your Facebook business page.
- Copy the video embed code.
- Paste the code into the category or product description of your Ecwid store and save the changes. Your piece of code will immediately turn into a video preview:
Note: In my example, I’m streaming on the store homepage to engage a maximum number of visitors. You can add your streams to specific product pages or category descriptions.
Say, you’ve arranged a test drive for one of your products and want to stream that epic event on the product page. Open your product description editor in Control Panel → Products → Your Product (or category description editor in Control Panel → Categories → Your Category) and paste the embed code there. Don’t forget to click Save!
How to Use Streaming Video in Marketing
See, streaming videos in your online store takes just a couple of clicks. I hope you are excited now and thinking: What exactly can I stream in my store? Well, I’ve got some ideas.
Promote a sale
Live video can turn your regular sale into a fun party. Tell your store visitors about your deals and cheer them up to buy more. You can even thank those who purchased from you in real time: just open your Ecwid Control Panel in the next browser window to see the sales coming.
Add a countdown timer in the frame (for example, on a TV screen behind you) to create additional FOMO.
Video from manufacturing
Going behind the scenes has always been a great tactic for gaining customer trust. Show your audience how your products are being made in real time.
This is especially cool for restaurants or other businesses with a speedy stream of orders. If you offer delivery or order pickup, your customers will be curious to track the progress.
Drop a contest
How about a quick little
For example, Stephanie Corn, founder of PearlParty.co, hosts virtual parties on Facebook. The participants order pearls from her Ecwid store during the event. Then comes the fun part: Stephanie opens the oysters to take out the pearls you’ve just ordered! Taking part in a pearl party also means you have a chance to win some additional prizes.
Training how to use your product
Did you know that no one reads product manuals? If you sell some sophisticated electronics, or an
Training is suitable for more products: cosmetics, sports goods, food, hobby items, etc.
As a bonus, invite a guest expert to your show: this way, you are likely to grow your customer base by attracting his or her audience.
Engage your online audience in your offline event
Taking part in a street market, a craft fair, or an art show? It doesn’t mean you have to disappear off the radars of your online customers.
Set a spare smartphone on a tripod next to your booth and stream the fun you’re having there. Don’t forget that you’ll need your own mobile phone to manage your sales in Ecwid Mobile.