Posted Nov 26, 2014 by Kathy Bricaud, Ecwid Team

How to Continue Momentum Through the Holiday Season and Beyond

Now that you’re ready for Cyber Monday, don’t forget about some of the other ways to help your store through the holiday season and beyond! There are some predictions that overall 2014 holiday sales will rise up to 5 percent, but online sales for small business merchants may rise as much as 9 percent. It’s not too late to test some new ideas during the busy holiday selling season to help drive sales. The key to driving customers to your store is to get your brand and deals as visible as possible — here are a few key methods!

Add a Facebook Store
If you’re not already selling through your Facebook page, consider Ecwid merchants that have Facebook stores nearly doubled their Facebook sales between the 3rd and 4th quarters of 2013. Social media is a huge driver for sales, as 55 percent of consumers rely on Facebook alone to make purchasing decisions. It’s easy to start selling your products directly through Facebook. If you haven’t already, do it today — it only takes a few minutes.

Sell In-Person
pop-up store doesn’t have to be a huge production, but it can be an effective way to increase awareness for your online store. With PayPal Here, Ecwid merchants can sell in-person, whether at a farmer’s market or holiday street festival to expand the reach of your business. Pop-up stores give you an opportunity to meet customers, showcase your products, and make sure they know how to find you online.

Personalized Advertising
Personalized advertising is a huge contributor to the success of online retail giants like Amazon for driving holiday sales. You can also create targeted deals, such as discounts, promotions, and coupons that directly interest a specific demographic audience, and at the same time, you can reward customers who choose your company to build loyalty and encourage future purchases.

Online Marketplaces
You want to be where consumers are already going to find unique products and competitive deals — online marketplaces are a good way to increase the visibility of your products and store. Marketplaces like Amazon, and Google Shopping, offer opportunities to tap into a market of consumers who are in the shopping mindset. If you’re an Ecwid business plan subscriber, you have easy access to these marketplaces to feature your products and help boost sales.

Make Yourself Available
Offering customers a way to get in touch is an important component of customer service. Online merchants that enable customers to connect, either through live chat, a phone number, or email address give consumers greater confidence in conducting business with you.

By making your store and products more accessible, the more consumers you’re able to reach. Make sure you’ve taken steps to prepare for Cyber Monday and keep the momentum strong by stepping up your online marketing during the holiday season using the resources available to you through Ecwid!