Welcome to the Success Stories section of the Ecwid by Lightspeed Blog!
You might’ve already read about Atlas46, a manufacturer of workwear that turned a
Today we’re delighted to feature a jewelry brand Cecilia’s Steel run by Cecilia Taibo Rahban, a designer and an early Ecwid adopter.
Wearable Art as a Form of Artistic Expression
With her background in visual arts, it’s no surprise that Cecilia turned to jewelry making as a way to express herself. In her exploration of different materials, she has created something incredibly special: jewelry that is more like wearable art.
Cecilia’s husband encouraged her to branch out and work with new materials, including chain maille. Cecilia believes this dramatic material perfectly embodies the qualities she wishes to inspire in its wearer: elegance and boldness, fluidity and strength. Her pieces are grounding yet airy — delicate jewelry pieces that happen to be as strong as steel (literally).
A Designer and a Solopreneur
Cecilia first presented her creations at a networking event — where she knew she had interest in her designs — followed by a variety of art exhibitions and other events. She also put her jewelry up on her website and created an online store, opening the doors to online sales.
Her signature design, Steel Pearl, was introduced at the Museum of Latin American Art in Long Beach as part of its Women’s Day Festival: Empowerment through the Arts. It was then featured along with her art story on the National Endowment for the Arts website.
Her Steel Pearl Bow Tie design, pictured above, has been showcased at local and international art exhibitions, including: Pacific Standard Time: LA/LA, World Art Dubai, Orange County Center for Contemporary Art, and M.A.D. (Moda Arte Design) Gallery Milano in Milan.
Cecilia’s customers have a true appreciation for her work, and her pieces have caught the eye of a wide range of demographics. People buy her jewelry for themselves, but her pieces also work well as gifts: about half of customers have purchased one as a present.
Cecilia still runs all her online store operations by herself. Her two main challenges have historically been creating effective marketing strategies, and figuring out the
While I am grateful to the amazing talent that creates most of the photographs I showcase on my website, at the moment I am the only team member in the function of my store. It gives me complete insight on every order and knowledge of each customer’s inquiries and requests, and assures them my personal attention.Cecilia, founder of Cecilia’s Steel
Working on her own didn’t prevent Cecilia from reaching major milestones for her business: from forming a corporation, to having her work highlighted at the National Endowment for the Arts website, to making her first 200 sales at an
Selling Online with Ecwid
One of the most interesting things about Cecilia’s online selling journey is that she started researching
Cecilia did her research and eventually decided on Ecwid
I’m an Ecwid early adopter… I appreciated all its features, especially being able to embed the store in my own website.Cecilia, founder of Cecilia’s Steel
To promote her online store, Cecilia uses a combination of networking and social media. She used to promote her store at
Cecilia is also a fan of Ecwid’s ability to add promotional offers: she has used them to offer free shipping, and has set it up as a conditional offer, based on different variables. Those offers helped her double her store sales.
Cecilia’s Formula for Success
Cecilia says that Ecwid has made it possible for her to turn her passion into a business. However, making it profitable and popular wouldn’t have been possible without building a personal brand around her artwork:
I believe that it’s the combination of having a unique product and me being my brand. People appreciate connecting to the person behind the brand, knowing that I design and handcraft each piece myself.Cecilia, founder of Cecilia’s Steel
Check out the Success Stories section on our blog to read more about Ecwid merchants and their stories.