🚀 Ignite your growth: Discover 30+ new tools to get ahead in our new Ecwid Igniter. Learn more →
Everything you need to sell online

Set up an online store in minutes to sell on a website, social media, or marketplaces.

How Small Business Owners Use TikTok to Grow Sales

8 min read

Here’s a fun fact for you: #TikTokMadeMeBuyIt is one the most popular hashtags on the platform. As of January 2022, it has eight billion views. Small business owners across the globe have realized that products can go viral on TikTok—just like songs, trends, or filters. So, as a small business community, what do we do with that important piece of information?

Our blog team asked Ecwid sellers how they’ve been using TikTok to grow their business, and which tools have helped them expand their audience and sales. Read on to learn about some of their best practices, and pick up some tricks that you can apply to your store.

How to sell online
Tips from e-commerce experts for small business owners and aspiring entrepreneurs.
Please enter a valid email address

TikTok Tools for Business Owners

TikTok offers powerful tools to business owners that help them make the most of their online presence. Why limit yourself to views and likes when you strive for actual sales through the app?

Advertising on TikTok is available for sellers in all countries supported by the app. It allows sellers to:

  • Run different types of ads that feature your products or a link to your store:
  • ​​Run advanced ad campaigns to reach out to new potential customers with similar profiles to current shoppers, or users who have previously engaged with your store.

Ecwid makes setting up and using TikTok Advertising a piece of cake for small business owners, regardless of their tech knowledge.

Now it’s time to turn it over to some sellers who have already connected their stores to TikTok and are reaping the benefits.

Ecwid Sellers on Using TikTok for Their Business

TikTok Advertising is an attractive tool for online sellers, as it allows them to encourage viewers to buy products when they are the most engaged—while watching videos on TikTok.

Antuana Winston, the founder of skincare brand FeeChi Body, on using TikTok to reach new audiences:

“I decided to promote my brand on TikTok because I was hearing a lot of buzz about it and wanted to reach out to a younger demographic. I mostly created videos that feature my products.

I was using TikTok to promote my business before integrating it with Ecwid, but it was very limited. Because of my previous experience of using Ecwid for selling on social media platforms, I felt confident that Ecwid had the tools and resources to help me expand my brand on TikTok.

I am very satisfied with my experience. It was a very easy and seamless process to implement. I would highly recommend using this tool. In the short time that it has been implemented, my views and followers have increased. This is another great tool to help grow your small business and reach new potential customers.”

For other entrepreneurs, the introduction of TikTok Advertising has become a reason to expand onto the new social media platform.

Rhea Mellado, the founder of Yard Sign Company that makes signs and cut outs for events, on exploring the new sales channel:

“I am currently utilizing TikTok advertising tools. I actively started using TikTok when Ecwid made the tools available.

Given the current popularity of TikTok, and the ease of using it with Ecwid, I thought it would be the perfect opportunity to promote and gain exposure to our company. Also, our products are a bit interactive as they are used for special events and celebrations. TikTok gives us the opportunity to demonstrate how they are used and being able to link our products to our posts is an added bonus.

I try to post videos in my TikTok account daily, with videos showing how to assemble products, new products we have available, or signs we have set up.

I see a considerable increase in sales and receive more interactions on the days that I post. It is amazing the amount of views that are received on a post that is promoted, I also notice the traffic to my site also increases by about 20%. 
Rhea Mellado

I’d definitely recommend using TikTok advertising to businesses. Not only is the exposure worth it, but it is quite fun creating videos and learning the new trends to try and reach a larger audience. While I am still learning, I think I have come a long way from my first post.

Along with actively posting, I also comment on other small business pages. I enjoy seeing the way other small businesses promote themselves and by supporting them and commenting on their posts it also increases my traffic.

TikTok advertising is affordable and by playing around with the costs and days you would like to promote the post, I can always find a way to advertise within my budget.”

Start Advertising on TikTok

We are happy to see that Ecwid sellers test new tools and find what works best for their business. If their stories inspired you to start selling your products on TikTok too, click the button below and we’ll take you from there.

Advertise on TikTok

Want to learn more before diving into the new platform? Read our articles that help navigate the TikTok world for ecommerce sellers:

And if you’re already using TikTok to promote your online store, feel free to share your experience in the comments!

Table of contents

Sell online

With Ecwid Ecommerce, you can easily sell anywhere, to anyone — across the internet and around the world.

About the author

Anastasia Prokofieva is a content writer at Ecwid. She writes about online marketing and promotion to make entrepreneurs’ daily routine easier and more rewarding. She also has a soft spot for cats, chocolate, and making kombucha at home.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, affordable (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

Your ecommerce dreams start here

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Your Privacy

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. More information

More information

Strictly Necessary Cookies (Always active)
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.