How Often You Should Update Your Website

Jul 16, 2014 by Lina Vashurina, Ecwid Team
Posted Jul 16, 2014 by Lina Vashurina, Ecwid Team

Your online store is humming along quite nicely (thanks to your superior management and some help from Ecwid). Sales are strong. Visitors are staying on your site — and buying things. Then, out of nowhere, a small dip in activity settles in. Uh-oh.

All e-commerce owners have experienced this. And one culprit that inevitably pops up is the website itself, specifically the design and layout. Is it time for a small tweak with extra content, or maybe even a major overhaul?  With that in mind, let’s look at how often you should update your website.

A website update can mean two things: changing the site’s existing content, or going in and completely redesigning the whole thing. For content (and especially if you have an online store), it’s crucial to keep products and other data (blogs, for instance) refreshed every 2-3 days. If you have a new product, make sure it’s listed first, ASAP. For other content, keep in mind that visitors and loyal patrons can become slightly “turned-off” by a stale website.

For redesigns, the general rule of thumb is once every 2 years or so. But then again, it depends. If you have a successful online store with strong seasonal or cyclical sales, a significant clean sweep may not necessarily be the best thing. Look at eBay; the #1 auction site went the better part of the 2000s with pretty much the same look. Only recently has eBay retooled their brand and other content.

Remember, a major update may be just the thing to jump-start sales. Let’s face it: pretty faces get noticed, and that’s also true with websites. By implementing a website update, you could be opening the door for more unique visitors, reclaiming long-lost patrons and ultimately increasing sales conversions.

So there you have it. For regular content, refresh about twice a week. For redesigns, assess the situation every 2 years and act accordingly. Every site is different, but this should work for most everyone.

Whether or not you decide to update your website or not, rest assured that Ecwid – the world’s premier online shopping cart — is always up-to-date. Ecwid also uses the CSS (Custom Style Sheets) from the website.  If you or your developer utilize CSS, then style changes will automatically be applied on your Ecwid store. Our platform is constantly enhanced to offer your customers the most hassle-free, seamless buying experience anywhere.

We hope this blog post has been helpful in deciding to update your website. Thanks again for checking out our blog — feel free to browse our other informative articles!

About The Author
Lina is a content creator at Ecwid. She writes to inspire and educate readers on all things commerce. She loves to travel and runs marathons.

Stay up to date!

Get free e-commerce tips, news and inspiring ideas delivered directly to your inbox