Your online store is humming along quite nicely (thanks to your superior management and some help from Ecwid). Sales are strong. Visitors are staying on your site — and buying things. Then, out of nowhere, a small dip in activity settles in.
A website update can mean two things: changing the site’s existing content, or going in and completely redesigning the whole thing. For content (and especially if you have an online store), it’s crucial to keep products and other data (blogs, for instance) refreshed every
For redesigns, the general rule of thumb is once every 2 years or so. But then again, it depends. If you have a successful online store with strong seasonal or cyclical sales, a significant clean sweep may not necessarily be the best thing. Look at eBay; the #1 auction site went the better part of the 2000s with pretty much the same look. Only recently has eBay retooled their brand and other content.
Remember, a major update may be just the thing to
So there you have it. For regular content, refresh about twice a week. For redesigns, assess the situation every 2 years and act accordingly. Every site is different, but this should work for most everyone.
Whether or not you decide to update your website or not, rest assured
We hope this blog post has been helpful in deciding to update your website. Thanks again for checking out our blog — feel free to browse our other informative articles!