How Does Curbside Pickup Work For Restaurants?
Posted Mar 25, 2020 by Lina Vashurina, Ecwid Team

How Does Curbside Pickup Work For Restaurants?

With economies worldwide groaning under the weight of a pandemic and reeling with the effects. Businesses of all shapes and sizes are turning to e-commerce to weather the storm online: including restaurants.

Now, more than ever, customers want restaurants to cater (pun intended) to their needs. Over the last several years, we’ve seen more food delivery startups like GrubHub and Eat24 popping up all over the world. Even before we were under siege from a pandemic, customers have been frothing at the mouth to get food at the click of a button.

However, this pandemic has brought to light that many of these food delivery platforms take a hefty fee for their service. This is why you’ll want to enable curbside pickup, keep more of a profit, and give your customer an easy pickup option. If you’re a restaurant, you won’t want to miss this!

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What Exactly Is Curbside Takeout?

When we talk about restaurants, you’ll hear the term curbside takeout which refers to a customer placing an order over the phone or online. And depending on the business, the order is brought out to the “curb” where the customer is waiting in the car. Hence the term — curbside takeout. You’ll find the two, curbside takeout and curbside pickup, are used interchangeably.

Who Has Curbside Pickup? Should I Offer Curbside Pickup?

Before the pandemic, restaurants & grocery stores were the main businesses to allow customers a pickup option from the comfort of their cars. Once lockdown orders went into affect, all brick & mortar stores had to quickly adapt. And in order to survive, they had to find a way to process orders.

And businesses all over the world continue to use curbside pickup, not just restaurants. With brick & mortar retail stores closed and dine-in restaurants drastically modified. The curbside pickup trend is here to stay and for this reason, if you haven’t already — make sure you don’t miss out.

How Do Restaurants Use Curbside Pickup?

It’s a simple process: orders are placed online, packaged up, and put into customers’ car trunks for them or set outside for pickup. Based on your unique setup, here are some ways you could organize curbside pickup:

  • Set a pickup spot outside your store/restaurant — make it obvious where people should park to wait for their order.
  • Explain to employees new rules for pickup (a simple checklist will do).
  • Add clear instructions for customers to your website.

Take a look at how it looks!

curbside pickup method

How Do I Pay for Curbside Pickup?

The great news — merchants do not have to pay an added fee to use curbside pickup! As we previously mentioned, food delivery services are known to take exorbitant amounts of fee’s from your hard-earned profit.

And if you setup an online storefront with Ecwid. We give you free access to curbside delivery, without having to worry about added fee’s or costs. What are you waiting for?

Sign me up!

How Do I Set up Curbside Pickup?

We’ve got you covered! With just a few clicks, we’ll help you enable curbside pickup for your Ecwid store. You’ll want to start by going to the Shipping & Pickup page in your Ecwid Control Panel and click +Add In-store Pickup and then head on over to this post for a detailed checklist.

If you need additional help, check out these super detailed instructions by Matthew Brown. You can also learn more about Ecwid’s scheduled pickup feature to help you organize large and small orders just in time for your customers to pick them up from your physical location.

Ecwid’s scheduled pickup feature

Don’t Miss This

The main takeaway: enabling curbside pickup empowers diners to place orders online, making it easier to connect with your restaurant and schedule meals at a time when getting to a grocery store isn’t always the easiest (or most enticing) prospect. The easier it is for customers to get your food, the more likely they’ll be to order with you now and in the future.

What’s Next?

There’s so much you can do with just a few clicks. If you’re interested in making the move online, you can get started with Ecwid in just 5 minutes. Let’s do it.

Bonus: Take a tour around Ecwid Taco Shop (demo) and try the pickup feature from a customer’s point-of-view.

About the author
Lina is a content creator at Ecwid. She writes to inspire and educate readers on all things commerce. She loves to travel and runs marathons.
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