How to Get Google Ads Certification

11 min read

The digital marketing landscape has grown rapidly over the past decade. Not only that, but the recent shift from in-person to remote work has more people online than ever.

For marketers, this means that your potential audience has grown exponentially. With this in mind, marketers need to utilize the most powerful tool they have at their disposal: Google.

Everyone who goes on the Internet uses Google. As a marketer, implementing Google into your marketing plan is the smartest thing you can do. If you use Google well, you can easily promote your business/product to those who need it.

This all begins with a Google Ads certification. A Google Ads certification allows marketers to get their business, product, or service to a wider audience.

If you want to become a Google Ads specialist, then you’ve come to the right place! Let’s get started.

What Is Google Ads Certification?

Marketers need a Google Ads certification in our ever-evolving digital landscape, and the process of getting one has changed over the years. We’re here to simplify the process for you as you aim to become certified!

In short, when a marketer earns a Google Ads certification, Google recognizes them as an expert online advertiser. Receiving a Google Ads certification requires that a marketer passes specific and specialized certification exams.

After passing said exams, marketers receive a personalized certificate. If the marketer is affiliated with a company, Google Partner credentials can be attributed.

An evolving process

Over the years, the process of obtaining a Google Ads certification has co-evolved with the Internet. This certification program was once a standalone program that had costs attached to taking exams.

However, with the creation of the Google Partners program, certification has become an expected requirement for even the most entry-level positions in SEO marketing. And for now, it’s free to take the exam!

An important credential

Certification is so important because knowing how to utilize Google as an advertising tool will improve your marketing skills exponentially. Plus, the Google Ads certification process will teach you more about marketing on Google than you could possibly learn from elsewhere, even from a textbook.

Not only that, but there’s also value in connecting a company’s Google Partner account with Google Ads certified marketers. If you, your employees, or your co-workers utilize SEO marketing and advertising tools, a Google Ad certification will drastically improve the credibility of you and your company.

How Do I Become a Google Ads Specialist?

Becoming a Google Ads specialist relies on getting a Google Ads certification. We will cover each and every step in the process in order to help you become a marketing guru.

However, as many are aware, skills are perfected by doing. The work doesn’t end once you have your certification. Be sure to always research what’s trending in the digital marketing landscape and ensure that you utilize your resources. By keeping up with trends, you can take your certification to the next level.

That being said, here are the steps you need to take to become a marketing expert and get your Google Ads certification.

Step One — create/select your Google account

First and foremost, you’ll need to determine which Google account you’d like to use for your certification. If you currently work for a company, chances are you’ll be using the account associated with your work email.

If you want to do the certification process on your own, you’ll need to choose an account you’d like to have your certification tied to publicly. It all depends on whether you want to have the certification linked to your personal account or company.

Step Two — Get the ball rolling in Skillshop

Once you’ve selected which Google account you’d like to use, you’ll want to log out of your other accounts. As with other Google products, there can be login challenges or confusion when you’re logged in to multiple accounts. Once you have that all squared away, you’ll want to go to Skillshop and pick your desired certification.

Once you’re ready to get started, click on the Get Started button. You’ll be presented with a terms of service agreement and an option of sharing your account certification status with your company. If you’re not affiliated with any company, you can simply select no when asked to share.

Step Three — get ready for your exams

Google provides general educational info as well as more involved training content. Specific Google Ads certifications include Apps, Display, Measurement, Search, Shopping, and Video. There is specific training content tied to each certification type. When you click on any of them, you’ll be given options to get started, including a quick knowledge assessment along with other resources.

Inside Skillshop. You have things to do!

You’ll want to select Search, at least at first. Search is the most common type of ad that businesses will run. You should plan on investing a few hours to go through the specific training content.

Unless you have exemplary knowledge in Google Ads and SEO, do not skip the training content! The study guides are meant to help ensure that you pass your assessment.

Step Four — pass your assessment

To receive a Google Ads certification and become a specialist, you must pass your assessment for your selected certification course. Once you pass, your certification will be awarded for the specific focus area that you chose. You aren’t required to take every specialization.

However, the more certifications you earn, the more proficient you will be with Google Ads. Plus, you can add more to your skillset! Note that if you do not pass your exam, there is a short waiting period before you can retry. This is the only real drawback to not passing.

So be sure to study all of the content before taking your exam!

Step Five — connect with Google Partners

Although this step is optional, you can connect your individual Google account with your company for credit toward Google Partners. You can always skip over or decline this step, but you will miss out on some of the added benefits of validation.

Take Advantage of Your Momentum

That’s all, folks!

Granted, you will have to devote time and effort to become a Google Ads specialist. But the results are worth it!

More than ever, companies rely on online marketing tactics like SEO to draw in website traffic and encourage sales. Having Google Ads certifications can work wonders for individuals, their careers, and the company that they work for.

Get your Google Ads certification here!

Do you want to learn more about advertizing with Google?

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Feb 23, 2022

About the author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.