🚀 Ignite your growth: Discover 30+ new tools to get ahead in our new Ecwid Igniter. Learn more →
Everything you need to sell online

Set up an online store in minutes to sell on a website, social media, or marketplaces.

How to Sell Clothes on Facebook

Fashion Ecommerce: How to Sell Fashion Products Online

10 min read

If you have a passion for fashion and you’re ready to jump into the fashion ecommerce world, there’s no better time than now to take the leap.

The fashion ecommerce industry grossed 1.9 trillion U.S. dollars in apparel and footwear alone in 2019. And it’s expected to grow to over 3 trillion dollars by 2030, which means chasing your dreams now could lead to serious financial gains in the future.

Keep reading to get the scoop on what to sell, how to find products, and how to manage a successful fashion ecommerce business.

How to sell online
Tips from e-commerce experts for small business owners and aspiring entrepreneurs.
Please enter a valid email address

What You Can Sell in Fashion Ecommerce

So, you’re ready to take the first step toward becoming an ecommerce entrepreneur in the fashion industry? The first thing you’ll need to decide is what you’ll be selling and who your audience is.

The best way to create the most profitable fashion ecommerce business is to tailor it toward a specific group of people. This can be an age demographic, such as men and women between the ages of 25 and 40, or it can target a more broad range of people, such as families.

You’ll need to curate your online shop around what types of fashion your target audience is searching for, so don’t forget to study up. As trends in fashion change, you’ll also need to rotate your offerings to stay fresh, so make sure you have a plan in place to identify and implement new trends in your store.

Curating your brand

Now, you’ll need to decide which fashion you’ll sell online. You can choose to become an authority in a specific fashion niche, or you can offer a one-stop-online-shop to your customer base.

Here are a few ideas for what you can sell:

  • Tops and bottoms
  • Footwear
  • Accessories
  • Sportswear
  • Coats and jackets
  • Lingerie and nightwear
  • Swimwear
  • Loungewear
  • Baby clothing

How to Find Fashion Products to Sell Online

Finding the products that you’ll offer on your online store is one of the most exciting experiences of being an entrepreneur. During this stage of your business development, you will curate your own fashion line to attract your target audience.

Here are a few avenues you can take to score the perfect pieces for your online store:

Apparel manufacturers

Apparel manufacturers are a great place to start. These businesses work with fashion brands and accessories brands to supply entrepreneurs with products to sell. No matter who your target audience is, there’s an apparel manufacturer out there that can supply you with the products you need.

Create your own fashion products

If you’re handy with a sewing machine and you know how to read a pattern, you could create and sew your own fashion products to sell. Apparel patterns can be found online or you can create your own. If you plan to use someone else’s pattern, be sure your purchase includes the right to sell the finished product for commercial use.

Screen printing or print-on-demand

Screen printing or print-on-demand is another great way to get into the fashion ecommerce industry. This includes creating or purchasing graphics that are then transferred onto blank canvases such as t-shirts or hoodies. If you have graphic design experience, you can create your own imagery. On the other hand, there are plenty of graphics out there that you can purchase for commercial use in your shop.

How to Manage a Fashion Ecommerce Business

Running a fashion ecommerce business involves more than picking inventory and making sales. If you want to be successful in selling fashion products online, you should familiarize yourself with the management space in the business.

Enterprise Resource Planning (ERP)

Enterprise Resource Planning, or ERP, refers to a suite of business software that simplifies and streamlines business processes so that you can focus on making your dreams a reality without becoming overwhelmed with the sheer amount of management needed to run a fashion ecommerce business.

You might be surprised to learn that ecommerce business management is easier than ever before due to technological advances that simplify management processes. Here are the top five major management areas that you need to know and our tips on how to make management easy:

Apparel management

Apparel management is one of the most important aspects of running a fashion business online. You’ll need software to help you manage inventory, including manufacturing and supply chain management. This software is also useful for managing orders and sales floor operations.

Sure, you could manage all these areas without the extra help, but we believe in making business processes easy so that you can focus on living the dream without all the added stress of juggling all the aspects that go into apparel management.

Production management

Successful fashion ecommerce businesses emphasize getting quality products to their customers in a timely manner. The easiest way to streamline processes when it comes to production is to use Product Lifecycle Management software or PLM. This technology helps business owners just like you capitalize on revenue while minimizing costs throughout the entire life of a fashion product.

Since production scheduling is an essential part of ensuring you have enough inventory to meet your customers’ needs, you can’t afford not to invest in PLM. Plus, who doesn’t want to save money in one place to make more in another? It’s a no-brainer.

Employee management

As your ecommerce business grows, you may need to hire some helping hands to keep business processes moving smoothly. Employees can help streamline operations through order processing, customer experience interactions, and much more.

If you want to hire employees locally to help with daily operations and processes, you’ll need to conduct interviews. Think about what your business stands for and what questions you can ask potential team members to make sure they can represent what you want for your brand. Questions like “what are your hobbies?” might seem superficial, but they can reveal much about a candidate’s skills, passions, and personal traits that will help them in their role.

Hiring remote employees is also a great option. Going remote allows you to select from a larger pool of potential candidates, many of whom may have credentials that more closely meet your criteria versus local applicants. Consider hiring a mobile workforce for customer support, software management, and any other task that doesn’t require physical presence.

Employee management software can help you track candidates, keep records on employee attendance and conduct, and much more. Trust us, staying organized is the key to conquering ecommerce.

Warehouse management

If you plan to work out of your own warehouse, warehouse management is essential. Making sure your inventory stays organized ensures that shipping and receiving processes are smooth, which results in higher customer satisfaction and less stress for you. You’ll need to outline warehouse processes, safety rules and regulations, and protocols to make sure warehouse operations are as streamlined as possible.

With so many gears turning in the warehouse management machine, it can be an overwhelming task to take on. Luckily, you can invest in warehouse management software to make the job foolproof. There’s nothing quite like simplifying a difficult task!

How to Set Up a Fashion Ecommerce Business Online

Jumping into the fashion ecommerce world can be an intimidating and labor-intensive task. With so many moving parts, it’s essential to simplify processes at every turn if you want to be successful. Curating your fashion ecommerce website shouldn’t make you want to pull your hair out. And it definitely shouldn’t be scary.

That’s where Ecwid comes in.

With Ecwid, you can set up your online fashion shop in a snap. We offer unparalleled customer service, comprehensive support guides, and automated marketing tools to support the logistics of your dream so that you can focus on making it a reality. Integrate your online store across all your social media channels and best of all — it’s never been easier to get started.


Table of contents

Sell online

With Ecwid Ecommerce, you can easily sell anywhere, to anyone — across the internet and around the world.

About the author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, affordable (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

Your ecommerce dreams start here

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Your Privacy

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. More information

More information

Strictly Necessary Cookies (Always active)
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.