Ecwid Promo Toolkit to Power Your Black Friday Sale
Posted Oct 11, 2017 by Kristen Pinkman, Ecwid Team

Ecwid Promo Toolkit to Power Your Black Friday Sale

Oh my, it’s already October!

We are not here to panic, but you understand what it means for merchants. The holiday season. Sales. More sales than in the years before. So skipping the curtsey: let’s get ready.

You might know your Ecwid store well, or you might think you know it. Below is the list of Ecwid’s features for running promotions, from store settings to getting your deals as far out there as possible. Make sure you’re using your online store at full tilt.

Set Up Your Deals

You really can’t ignore discounts at this time of the year. Ecwid is flexible when it comes to setting up your deals. Let’s have a look around.

Show sale prices

Let customers notice how generous you are. Show them what the price used to be before the sale and how much they can save now. Go to Settings → General → Cart and set up the manner your “Compare to” price will be displayed.

Compare to price

To set up the discount for each product, take the Catalog → Products route. Navigate to your product, find the “Price” section and set up the “Compare to” price. Save the changes.

Learn more about sale prices in Ecwid → 

Offer discounts on order subtotal

This type of sale is based on the expectation that people will buy additional stuff to reach a certain threshold to get a discount.

Tip: To run this promo successfully, your assortment should either consist of various products to choose from (e.g. beauty products), or your customer base should have a good portion of repeat customers that already know your product and are open to ordering more of it.

Set up discounts on order subtotal in Promotions → Discounts.

How to set up discounts →

Set up bulk discount pricing

If you sell relatively inexpensive products that make sense as nominal gifts to colleagues or not-so-close relatives, give a hint to your customers that they can buy several gifts of the same type for good money.

bulk discount pricing

To do that, set up bulk discount pricing. Every next item will be cheaper and Ecwid will automatically calculate the total discount in percent for even more impressive deals.

Create discount coupons

Merchants love coupons for their flexibility. With their help, you can run a promo on many different terms:

  • Give a discount to repeat customers only
  • Give a discount depending on order subtotal
  • Offer free shipping on specific conditions and more.

It works like this: you set the rules when the coupon can be applied, Ecwid generates the coupon code (or you can create it yourself, for example, BLACKFRIDAY2017). Then you share the code on your website, on social media, personally via email, by chanting it in the streets, by dropping a bottle in the ocean — the distribution really is up to you, depending on who you want to reach.

Rockabilly bowling shirts sale

You can limit coupons in time (e.g. active for 24 hours only) to run flash sales and last-minute deals.

How to set up discount coupons →

Tip: It’s so handy to create, enable, and stop your discounts on the go with the Ecwid Mobile app.


There are many fans of the Buy-One-Get-One(-Free) type of sale. Ecwid makes it possible with the BOGO app from the Ecwid App Market. Get the app and set up the rules.

BOGO settings

BOGO settings

We’ve talked about BOGO sales in detail in another post: 5 Types of BOGO(F) Promotions You Can Run in Your Store

Offer free shipping

Free shipping is a bulletproof marketing strategy. You can set up free shipping for every order or for specific regions in Settings → Shipping & Pickup.

How to set up shipping in Ecwid → 

Or create a coupon code to apply free shipping based on the order subtotal, or to share it with certain customers only.

Learn more: 6 Free Shipping Strategies and Their Alternatives

Offer gift wrapping

For free or for sale, gift wrapping offered together with a product is a time-saver. You can sell it as a separate product, or include it in Product Options.

Wrapping in Product Options

Wrapping in Product Options

Learn more: 100+ Christmas Wrapping Ideas to Excite Your Customers

Tell Store Visitors About Your Deals

When you’re all set up, it’s time to let everyone know about your super exclusive one-of-a-kind deals. There are many tools to let every visitor in the game.

Add sale description to your homepage

Offering a great deal? Declare it immediately as someone comes to your online store.

Go to Catalog → Categories → Store Front Page → General and add your deal description. You can add a text, an image, or even a video.

Deal description on the homepage

Deal description on the homepage

Add special offers to categories

The same can be done for each separate category, if your discount applies to a certain group of products. Go to your Catalog → Categories, click on your desired category, and add a description.

Deal description on the category page

Deal description on the category page

Talk about your deals at checkout

Share offers and gift ideas at checkout with the Checkout Notices app. Use it also to notify customers about important shipping terms or holiday business hours.

Promotional copy at checkout

Promotional copy at checkout

Add free shipping icons to products

If you have decided to offer free shipping, it won’t hurt to remind your customers of it on each relevant product page. With the Free Shipping Icon app you can easily add a standard or custom free shipping icon to your product details section.

If you run a daily deal with free shipping to everything in your store, it’s possible to enable the free shipping icon for all products with one click. Or tick separate products on the list and apply the icon to them.

Free shipping icon

Free shipping icon

Display a promo bar

If you want to inform customers about your deals regardless of the store page, you can add a promo bar with a CTA.

The Promo Bar app is free to use and has numerous customization options, like colors, texts, fonts, and styles.

Promo bar

Promo bar

Highlight items for sale with labels

The Product Labels app is built to let you add and customize your labels the way you need. Use “Hot”, “New”, “Sale”, “Sold Out”, or other labels to draw your holiday shoppers’ attention.

Product labels

Product labels

Learn more: How to Boost Sales of Certain Products in Your Store with Product Labels

Promote and Sell More

Even if your storefront is shining with hot deals like a Christmas tree, you can generate more sales using the Ecwid features listed below.

Show related products

Showing related products on product pages or at checkout can increase the time customers spend in your store and result in a higher order value. If you sell supplementary products (e.g. razors and shaving cream), a ‘You May Also Like’ section is your sales machine.

Related products

Related products

Learn how to set it up: Related Products

Remind visitors of recently viewed products

The holiday sales frenzy can make customers distracted easily. There are so many deals out there, so many products to choose from. Follow them with the reminder of what products they just checked out as they are browsing your online store.

The Recently Viewed Products app is a free extension that helps you do just that. Choose where to show this section and the number of products you want to display.

Recently viewed products

Recently viewed products

Add popups and banners

Imagine a lot of salespeople would work for your online store during the holiday sales. They’d push your deals right when a customer needs it:

  • welcoming newcomers with a special offer
  • catching those who are about to leave without a purchase with a nice discount
  • navigating customers to your bestsellers.

It’s great that you don’t need staff to do this job in your online store. Set up pop-ups for different customer actions: exit intent, scroll, time spent in store, etc. The Easy Popup app will do the sales work for you.

Easy Popup

Easy Popup

Pop-ups can even hold an engaging contest. Launch the Scratch and Win pop-up to capture leads and grow fans in a fun way, or add the gamified wheel to let visitors win discounts, coupons, or free shipping.

Enable social tools

Use social media to spread the word and drum up more people. Go to Settings → Social Tools to:

  • Add like and share buttons to your products
  • Add the Facebook Comments widget to your product pages
  • Ask customers to share their purchase and follow you on Twitter
  • Let customers ask their friends for advice while shopping.

To quickly share your product pics on Instagram, Facebook, Pinterest, and Twitter, turn to Ecwid Mobile.

Create urgency and scarcity

There is a number of ways to cheer up your customers while they are browsing.

Add a countdown timer — because no one wants to miss a great deal. The Ecwid App Market has two timers:

  • Timer Plus: a countdown next to the “Add to Bag” button on the product details page
  • Countdown Timer Popup: display it immediately, after a set period of time, on a page’s scroll down or upon site exit.

To create additional scarcity, show customers how much (or not so much) you have left in stock. Go to Settings → Design and enable to show stock to customers in the “Appearance” section.

Last, choose not to hide products that are out of stock; seeing that some products are sold out creates additional Fear-Of-Missing-Out (FOMO). Add a “Sold Out” label to emphasize the feeling.

the pinkporcupine labels


If your marketing budget allows you to run paid ads, here’re some tools to help you out:

Improve shopping experience

Lastly, there is a bunch of features in Ecwid that improve the shopping experience in general, which can’t do anything but good for holiday shoppers.


Wow, what a list. Many more Ecwid features could fit here because all of them are developed to accelerate your online store sales, but all right — that’s enough for today.

You might be using something else in Ecwid for your holiday promotion. Why don’t you share it with us in the comments below?

About the author
Kristen is a сontent creator at Ecwid. She finds inspiration in sci-fi books, jazz music, and home-cooked food.