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Complementing Your Brick-and-Mortar Business with E-commerce

3 min read

There’s nothing new about brick-and-mortar stores adding e-commerce as a sales channel. But, when you’re a busy, small business who has experienced great success as a traditional brick-and-mortar within a local community, it’s hard to find the time or reason for adding e-commerce.

In the case of Adams Fairacre Farms, a family-owned business that began in the 1900s and today has four brick-and-mortar store locations in the Hudson Valley, the time finally came to share some of their offerings through their website by adding an online storefront to complement their physical store locations.


Customers of Adams Fairacre Farms love their local stores for their impressive, fresh and reasonably priced selections. With Ecwid they were able to extend the reach of their stores by using their website to sell special offerings such as fresh flowers, fruit and gift baskets and gift cards. “We have a great relationship with our customers and want to make their lives easier,” said Jeremy Carman, webmaster for Adams Fairacre Farms, “so setting up an online store to offer them added convenience made a lot of sense.”

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Jeremy discovered Ecwid as a way to keep website that he had already created in WordPress and simply add an e-commerce platform that would blend into the site. “Our number one priority when searching for an e-commerce platform was simplicity and easy integration with our existing WordPress site. Ecwid offered a simple process to plug into our existing site and we didn’t need to spend a lot of time restyling.”

Jeremy recalls that implementation was easy and they were up and running in no time. “Getting our store set up with Ecwid was a fantastic, smooth experience.” said Jeremy, “It was a simple process to plug into our existing WordPress site and we were basically all set.”

While Adams Fairacre Farms main focus is the brick-and-mortar storefronts, having an online component provided the opportunity for the long-time, family-owned store to extend their reach to customers who might not otherwise be able to shop in-person. When Jeremy investigated e-commerce options almost three years ago, he knew that he wanted to keep the current website and find a shopping cart that could be simply integrated — that’s when he found Ecwid, and he hasn’t looked back since.

If you have a WordPress website, you too can easily add Ecwid to your existing site.

Happy Selling!

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So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, affordable (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

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