Posted Aug 21, 2020 by Anna Koneva, Ecwid Team

Buy Button: 7 Ways to Sell Beyond a Storefront

Ready to take your products to more places and boost sales? With Ecwid E-commerce, merchants have access to a special tool — Buy Button. It helps you get products in front of customers by easily adding a shop button to anywhere on a website. It may look simple enough but it packs the full e-commerce power of Ecwid.

By clicking a Buy Button, customers are instantly taken to the checkout with various payment options and shipping methods. Don’t quite like the design? Change the look to match your website aesthetic.

So, where exactly can you place a Buy Button? We’ve got a couple of ideas!

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Sell on Your Homepage

If your homepage doesn’t have a storefront, you can add some of your products to this most popular page to sell them out faster. Products on the homepage might be:

  • New arrivals
  • Best-sellers
  • Discounted products
  • Seasonal offers
  • Limited editions, etc.


Buy Button on the homepage of Georgia Reclaimed Wood

Sell on a Sidebar

Would you like to keep your product visible no matter what page your customers are on? Place a Buy Button on the sidebar and it will always be visible while your customers browse your website.

Buy Now Button on the Sidebar


Buy Button on the sidebar of bellischicago.com

Sell on Error 404 Page

Sometimes people will mistype your store URL or use an old, broken link (e.g. shared on social media) to access your store. Then they will see the error 404 page.

That page can scare your visitors: they might think your store no longer exists or that they are in a completely wrong place. In order to keep these fellows interested, you can:

  • Design an error 404 page with your branded style
  • Tell them what’s happened and share a link to somewhere else on your website, e.g. the homepage
  • Place a Buy Button with a popular product.

Thus, you won’t lose your potential customer but arouse their interest to take further action.

Sell on Your Blog

Say you have a company blog and share a story of how you created your new collection. Guess what? You can add your products right in the article’s body to catch your customers while they are captivated by your story.


Buy Button in a “how-to” post on Reclaim Design blog

Learn more: “Buy Now” Button: A Simple Way to Monetize Your Blog

Sell on a Landing Page

If you want to launch or promote a single product, you might want to create a separate landing page to drive your traffic to. This is where a Buy Button works perfectly: you’ll be able to start selling in moments.

Buy Now Button on a landing page


At thegreenspring.us you can see a customized Buy Button showing nothing but the product name and the button itself

Learn more: How to Сreate, Test and Promote Powerful Landing Pages

Sell in a Gallery

You can design your product catalog creatively if you add Buy Buttons to your photo gallery.


Product photo gallery at Pioneer Chairs

Sell on Partner Websites

You can add Buy Buttons to any website, as many times as you want. All you need is to copy the widget code and pass it on to your partner. They can be:

  • Another online store that you collaborate with
  • A famous blog where the review on your product is published
  • A local company’s website that you partner with or sponsor.

How to Set Up Buy Button in Ecwid

To start selling with Ecwid’s Buy Buttons, you’ll need an Ecwid account. If you haven’t got one yet, sign up for free now.

You can choose from four layouts for your Buy Button:

  • Compact, 1 column: choose it if you want to display just an image and a title
  • Button only: use it if your product is already showcased on the page and you need to add a checkout to it
  • Full-size, 2 columns: choose this layout if you want to focus on the image
  • Full-size, 3 columns: use it if you want to display a detailed Buy Button with a product description.

But that’s not all: you can customize each layout to adjust it to your needs. Almost any detail can be changed! Just choose what kind of information about your product is displayed and how it is laid out.

For example, you can choose to display wholesale prices, hide social sharing buttons, or show a number of products in stock.

To create your Buy Button:

  1. Go to your Control panel → Overview.
  2. Scroll to “Buy buttons” and click “Get Started.”
  3. Click “Pick Product” and choose an item you want to sell with a Buy Button.
  4. Select layout for your Buy Button. On the right, you can see a preview of your Buy Button.
  5. Click “Appearance” to customize your Buy Button.
  6. Select what details you want to display:
  7. Click “Generate Code.”
  8. Click “Copy Code.”

You just created your Buy Button! Now follow these steps to add it to your site:

  1. Log in to your website’s backend.
  2. Open the page where you want to display the buy button in editing mode.
  3. Paste the copied code into the page and save the changes.

That’s it! All it takes is a couple of clicks, add products or a checkout to any part of your website.

Start Selling with Buy Buttons Today

To sum up, you need Buy Buttons if you want to:

  • Promote products on your site, blog, landing pages, or partner websites — on any part of the site
  • Demonstrate every advantage of your product and offer to buy it right away
  • Add online checkout to pages that showcase your products.

Share your ways of selling with the Ecwid Buy Button in the comments below!

About the author
Anna is a content creator at Ecwid. She loves big cities, pasta and Woody Allen's films.
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