6 Ways Restaurants Can Earn More With an Online StoreJun 2, 2017 by Jesse Ness,
In 2016, about 1.6 billion people around the globe purchased goods online. That’s quite the audience, if we do say so.
What might be surprising about this fact is that all kinds of businesses are tapping into the online retail
In this post, we’ll look specifically at how restaurants can build and launch an online store that helps bring in more revenue, grows brand awareness, and opens new doors for connecting with customers
Now, more than ever, customers want restaurants to cater (quite literally) to their every whim. That’s why we’re seeing more food delivery startups like GrubHub and Eat24. They want to be able to get food at the click of a
In recent years, online food ordering has increased about 300% faster than
As a result, some restaurants are already putting an online store to work for their businesses.
Cafe Moxo, for example, uses their online store to help customers order food online for delivery. This speeds up the efficiency for customers needing
The takeaway is this: Adding an online store that empowers diners to place orders online for delivery is an opportunity for increased revenue.
Gift cards are a beautiful thing. Each year, customers spend more than $100 billion on gift cards, and on average, 72% of shoppers will spend more than the value of their cards. They’re a great
Online stores allow you to sell gift cards to customers 24 hours a day, seven days a week to customers around the world. For example: Maybe an
Woodstock Pizza offers gift cards through its online store in various increments.
Gift cards make sense for any and all customers who want to give the gift of good
If your restaurant fills up quickly and reservations are often sought out by your customers, adding an online store with a Book a Table feature might be a good idea. This allows you and your guests to better plan for busy hours and guarantees business (and reservations.)
The good news is you don’t have to build a tool for this from scratch. Site builders like DudaOne that work with Ecwid have
If you want more guaranteed people in seats (and happier customers who are guaranteed a
Booking Events/Catering Planning
If you’re looking to increase your restaurant selling opportunities into the event catering side, adding a booking option for
With a landing page that shares your policies for catering and that spells out your services and pricing tiers, you can help your customers quickly place orders and share the important information you need to know about their events.
Panda Express, for example, lets customers book catering orders via their online store with a
By adding an online portal for booking
Selling Brand Merch
Is your restaurant a destination or beloved brand? If so, your customers probably want some merch that allows them to tell others they’ve visited and eaten there. By selling brand merch online for your restaurant, you can increase brand awareness and profit off a
One example of brand merch sold by a restaurant can be seen from Terrapin Restaurant that sells
The online retail opportunities aren’t limited to clothing and accessories, though. If your restaurant is known for custom food and beverages that are
The possibilities are endless when it comes to the products you can add and sell online.
Learn more: Rules and Regulations for Selling Food Online
Allowing your restaurant customers to pick up orders in store can help you move more food for customers on the go. This is an ideal option for customers who want to skip the
Here’s how this looks using the Ecwid pickup feature:
The other benefit of this: You don’t have to increase your restaurant’s physical space to accommodate the boost in orders.
Other Ways Restaurants Can Use an Online Store
Now that you have some concrete ideas on how your restaurant can use an online store, let’s go over some of the added benefits that launching this new part of your business can produce positive results.
- It allows customers around the country to make a purchase without having to visit in person. Your restaurant keeps regular business hours, but wouldn’t it be nice if you could make money even when the lights are off? With an online store that’s open 24/7/365, you create an opportunity to make sales to customers around the globe whenever and from wherever they are.
- eCommerce marketing keeps the conversation going. When you sell products online, you have the chance to collect email addresses from those customers and keep the conversation
going–thatmeans sharing news about new products, special events, and more. It’s very difficult to do this within a physical restaurant space with so much going on–soan online store creates a less noisy environment in which you can keep in touch with your customers.
- It creates an online sales funnel. Even when restaurant business is slow, you can count on your online sales funnel to keep the money rolling into your business. People typically eat meals at certain times of day, but online sales can happen anytime, day or night. With a strategy that keeps customers moving through the customer journey, you can make money even while you sleep.
- There’s no additional space needed. Because an online store is completely virtual, it lets the business expand without having to purchase more expensive physical space. Sure, you might have some startup costs associated with opening your online store (graphic design, hosting fees, etc.) but those are extremely minimal in most cases. This is a
Launch Your Restaurant’s Online Store
Let’s do a quick recap of all the ways your restaurant can use an online store to make more money and increase brand awareness.
- Food delivery
- Gift cards
- Booking tables
- Selling branded products
- Order pickup
Really, these are just the tip of the
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