15 Practical Ideas for Promoting a Small Business LocallyJul 7, 2017 by Kristen Pinkman, Ecwid Team
Have you already been to that awesome pizza place on the corner?
This is how a small local brand name quickly becomes a buzzword. Building a strong local presence breaks down to two stages: earning recognition and maintaining reputation. Those who can reach their customers effectively and gain their trust are likely to become local celebs.
With this list of ideas, you can create a plan that helps you get in front of the audience and keeps you flush with traffic to your store.
1. Make your service and delivery perfect
By wowing shoppers with perfect service and delivery, you’re showing that you’re honored to have them as a customer and that you value each and every one of them. Consider going above and beyond for your audience.
2. Develop recognizable branding
With a recognizable logo and consistent branding, your local business can gain a foothold within the local marketplace and shoppers’ minds. Think of brands you know well. They’re simple, timeless, and easy to
Be sure that you’re reinforcing your company brand in all the right places, such as:
- Your store’s sign
- Your website
- Social media
- Handouts/marketing materials
- Store assets, like windows, rugs, etc.
3. Create a
The number of mobile users has already surpassed
Ecwid offers a Starter Site that’s a simple,
4. Get a Google Business Listing
Many people search out local businesses through Google, so having a complete business listing here makes it easier for customers to find you.
When people search for businesses like yours, you’ll come up both as a search result and within Google Maps. howcase your business hours, phone number, ratings, and get smartphone users quickly routed to your store with directions.
5. Be part of local online directories
Chances are your city has local business directories. Those are places you can get your business listed to get in front of more shoppers.
See what your options are, and then ask around to see which of these your current customers look at to find which would be the most relevant for you. You may find that some are more worthwhile than others.
You’ll likely want to consider directories like:
Aside from these more common local online directories, you may also see if there is a local newspaper or magazine that does special industry directories during the year, too.
6. Get listed on Yelp
Getting your local business listed on Yelp means potential customers can find you more easily through this site’s directory.
You can add your address, contact details, and a short description of your business to attract new shoppers. Customers will have the opportunity to post photos and leave reviews of their own. If you want your store to appear at the top of the listings on Yelp, you can also consider buying ad space.
7. Work with micro influencers on Instagram
Micro influencers are those with a
To get started, look for local influencers who have a following of
8. Leverage Foursquare
By setting up a Foursquare business listing, you can let visitors check in and share where they’re shopping with friends. Plus, you can also use it to share special deals and advertise to the more than 50 million users of this
9. Use an email list
Email helps you continue the conversation with local customers you’ve met
For nearby shoppers who don’t want to pay for unnecessary shipping costs, you should consider adding an
As more and more shoppers start coming to your local business, the more opportunities you have to connect
11. Host events
A little party never killed nobody! Events are a great way to build excitement around a special occasion happening at your local business.
Whether it’s a special shopping event, an arts and crafts fair, a local entertainer performing
12. Work with local media
Local media coverage (think radio, TV, newspapers) is a great way to remind your local audience that you’re around town and doing great work.
Come up with a pitch list of
Don’t forget to write a great copy for your About Us page to hook reporters.
Related: Publicity on a Budget
13. Try Facebook ads
You can invest in Facebook ads to drive local visitors to your store. Thanks to the detailed targeting options on Facebook, you can pinpoint the local audience based on zip code or town name as well as demographic options (gender, age, interests, etc.) to only showcase your ad to the best suited audience.
Want more tips on Facebook ads?
14. Collect reviews
Reviews are powerful elements of social proof that can help convince shoppers to come in and check out your local business. They help you build a positive reputation with your
The other benefit of reviews: shoppers hate to miss out on a good deal or new find, so you can leverage reviews to create a fear of missing out that drives new visitors to your store over and over.
15. Give back
Goodwill (or good karma, if you like) is never a bad idea, right? When you lead efforts that give back (like charity, volunteering, etc.) it makes shoppers feel good about supporting your business.
Think about relevant ways you can give back locally, and then share those efforts with your shoppers so they know how they can help, too. This shows you’re a good community citizen and care about more than just profits. Who knows, it may even result in some good press for your brand, too.
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