15 New Year’s Resolutions for Small Business Owners
Posted Jan 1, 2018 by Anastasia Prokofyeva

15 New Year’s Resolutions for Small Business Owners

At the beginning of a new year it’s only natural to reflect on your key takeaways and set new goals: maybe you’re thinking about launching a new product, or it’s time to finally think through your marketing strategy?

If you have too many ideas or, on the contrary, don’t know where to start from, Ecwid is here to help you plan your New Year’s resolutions so that you can track your progress all year long.

Launch a New Product

Start 2018 with a new product, and not only because of the nice symbolic meaning. If you haven’t added to your product line in a while, doing so can sparkle customer interest. Consider the trends and your buyers’ feedback, or analyze your bestsellers — what can you do to repeat their success?

CeeCee & Bee products

Eco-friendly products like CeeCee & Bee were a huge trend in 2017, and it seems like it’s going to last

To help you fulfill this goal, the Ecwid blog has prepared some useful tips:

Learn to Work Remotely

It is high time you stopped giving envious looks to the Instagram profiles of your favorite travel bloggers and started to use your business to fulfill your dreams. No matter what you’re up to  traveling, spending more time with your loved ones, or managing more tasks at a time, remote work can help you do that. And Ecwid Mobile lets you manage your business even when you’re on the move.

Ecwid Mobile

These posts will help you embrace this new lifestyle:

Work on Your Photography Skills

Having beautiful product pictures is essential for steady sales. Customers can’t touch the things you sell, so all they are left to deal with is photos. Start with the pictures in your store and don’t forget about photos on your social media, especially Instagram. Don’t be afraid to try something new, for example, working with models if you own a fashion brand.

Julián Ángel

Irresistible product photography from Julián Ángel

With these tips you’ll create such pictures that your online store will be able to beat even a physical shop:

Redesign Your Store

If you haven’t updated your store design since the day you’ve started it, you might be thinking about making some changes, but why not act bigger? A new look is a nice way to attract new customers and make the current ones enjoy shopping at your store more. Moreover, you can not only work on the style, but also make your website more user-friendly. The latter might be even more important.

Big companies like YouTube understand the need for a new look to match new capabilities: “Our new look applies material design to YouTube and delivers a fresh, simple and intuitive user experience that lets content shine.”

YouTube logo

Check out some of these articles to take the most out of redesigning:

Improve your Customer Service

Customer service can never be too good, so consider improving yours. It is that simple: a pleased buyer is a steady buyer. Master your answers to the feedback, and learn how to deal with complaints and how to prevent them.

It’s fine for customer service to have fun too

These tips will guide you through the secrets of customer service so that you will forget about negative feedback in the coming year:

Hire People to Work for You

Your e-commerce store is growing, hurray! To keep on track with a bigger business you might need a helping hand. Have you thought about hiring employees? Delegating some of your responsibilities will improve your working process and boost profits. If the size of your business lets you manage it alone, don’t give up on this idea: you can still hire people like models or influencers.

Here is some advice for sellers who are ready to expand their team:

Strive for Perfect Shipping Process

The final stage of selling influences your customers’ impression a lot. If shipping takes too much time, is too expensive, or messes up the order, it will scare away even the most hardcore fans of your high-quality and beautifully wrapped product. The shipping process involves more people than just the seller, so chances are it has some weak points, which you don’t have to tolerate in 2018.

Ecwid’s got you covered! Check out these articles for a perfect shipping experience:

Go International

Though it may sound a bit challenging, global selling is a big step for your business. If you’ve been thinking about it already, don’t hesitate. When planned well, it can lead to huge success. It is essential to analyze your product and how it will stand out in the new environment, and to research the foreign marketplace itself.

Statista report

Statista shows how the number of digital buyers worldwide is growing

We have described the whole process in our articles and are happy to guide you through this new stage of your business:

Clear Up Your Finance

Business finance is one of the crucial parts of your work, so take it seriously and get ready to puzzle out sales tax, accounting, and all the legal matters. Improving your financial literacy will serve you the good turn in all the years to come. If you feel taxes are still odd to you, or you’re going to take out loans for your business, make sure you have learned everything you need first.

Here are some articles that can help you make finance matters a piece of cake:

Pay More Attention to Promotion

This is the land of unlimited work, opportunities, mistakes, and results. There can never be too many sales, so this goal is good for your business no matter what stage you’re in. Think about where and how you want to promote your store, and analyze your experience so far: what needs to be changed and which moves have been the most profitable.

There are a lot of ways to promote your business, and these are just some of the examples you might be interested in:

Sephora discount wheel

Nice touch on promotion from sephora.com

Add a discount wheel to your store →

Improve Your Copy

Even if you don’t have a blog, the art of writing should on your “to master” list. Customers do read your product descriptions, your bio, or “about us” page. In the golden age of social media everyone expects to see well-written content, so make your customers happy by presenting them with an informative and understandable copy.

Start creating your best texts with this advice and see how much impact words can have:

Try Videos for Your Store

Even if you’re not planning to become a YouTube star, you need some basic video skills anyway. People love video content, and they love to see products in real life. You can start with short Instagram videos, or if that’s too simple for you, try making some video ads.

Check out our tips for creating video content that sells:

Work on Email Marketing

Email marketing helps to communicate with your existing or potential customers, and it is one of the most effective tools for your e-commerce business. When done right, it can boost profits no worse than sales season, so pay closer attention to your mailing list and newsletters.

If you want to master your email marketing, some of our articles might be handy, for example:

Make Sense of SEO

SEO is still important for any e-commerce business. Making your stores indexed better in Google will eventually get more organic traffic to your site, and that means more sales. Good reason to spend some time on SEO, isn’t it?

Look through some of our SEO articles and find the one that suits your goal the most:

Protect Your Business

No one wants to be the victim of cyber attacks or piracy, and the good news is that Ecwid conforms to the highest international safety standards. However, it won’t hurt to take some precautions anyway, especially if you have embedded Ecwid on a third-party website.

Learn more about web safety and improve your security with some of these tips:

Online Store Security: 8 Must-Complete Steps Against Web Threats

How to Protect Your Digital Goods From Piracy

HTTPS: How to Increase Search Engines’ and People’s Trust


Set your big goals, divide them into smaller tasks, and track your success. Hopefully, by the end of the year, all your resolutions will transform into an even more prosperous business.

Happy selling in the year 2018!

About the author
Anastasia is a freelance author and writes about e-commerce, traveling, and lifestyle. In her spare time, she's a crazy cat lady and a chocolate addict.
We use cookies and similar technologies to remember your preferences, measure effectiveness of our campaigns, and analyze depersonalized data to improve performance of our site. By choosing «Accept», you consent to the use of cookies.