🚀 Ignite your growth: Discover 30+ new tools to get ahead in our new Ecwid Igniter. Learn more →
Everything you need to sell online

Set up an online store in minutes to sell on a website, social media, or marketplaces.

how to trust a new shop

12 Ways to Inspire Confidence In Your Online Store’s New Customers

10 min read

It’s easy to manufacture something that’s bought and sold, shipped around the world. But it’s much harder to manufacture trust.

An e-commerce merchant is asking a lot of its potential customers: to part with their credit card details, to share their shipping address or location of their home. These can be significant hurdles along your route to customer conversion. To make purchases confidently, a customer must be able to trust the vendor.

So how does a vendor stand out as trustworthy, as deserving of customer confidence? It’s difficult to break out successfully as an online merchant, but there are things you can do to accrue some trust. By executing well on some small things and big things alike, you can build radical momentum around your brand’s credibility.

Here are a few ways to make your store stand out from the crowd and entice customers to return and shop again.

How to sell online
Tips from e-commerce experts for small business owners and aspiring entrepreneurs.
Please enter a valid email address

Optimize your Site’s Design

You want your website to be simple and accessible — the focus should be on the products and how to easily get them in your customers’ hands. A clean design with a readable font is a must.

If you already have a site fleshed out, perhaps an update is in order. Web analytics tools can paint a valuable picture of which changes will be most beneficial to your traffic and perceived credibility.

Take Good Product Photos and Write Good Descriptions

Great marketing is the key to success in many elements of an online store. To give the customer the best view possible of your product, use clear pictures with good lighting that show several perspectives. Keep descriptions short and sweet — try to find a balance by including all necessary information without being long-winded.

We’ve previously provided you with a guide to product photography right here.

Also read: How to Take Great E-commerce Product Photos With Your Phone

Tell your Brand’s Story

People want to know who you are. How did you come to this business? What inspires you? Why is your product better than the rest? Having a page about the history and passion behind your business will make you more relatable to your customers. A unique story can also be a valuable tool for distinguishing oneself from the crowd.

Learn more: How to Write an “About Us” Page if You’re Not a Copywriter

Use a Contact Form so People can Easily Reach you

This seems like a no-brainer, but it’s in the interest of smaller merchants for potential customers to be able to reach you easily. Setting up your contact as a form that customers can fill out with comments and other information will make life easier for both you and your shoppers.

Make sure to respond quickly and courteously to concerns and comments, as this will build trust and lend to an overall greater customer experience.

your4walls

your4walls.co.uk

Start a Blog and Keep it Current

Keep your customers updated on any company news and anything else you’d like to share with your online audience. Provide plenty of current information — this will cut the amount of questions you’ll have to answer and buyers will remain happily informed. Constantly keeping communication open will help to create relationships with your customers. One-time purchasers will be more likely to return again and again if they feel like they’re in the loop. Building a well-done blog gives them a way to connect.

Related: The Importance of a Blog and How to Start One for Your Store

Use Social Media to Share your Content

Facebook, Twitter, Instagram, and other social networks are great for marketing brands and their products. The more people see and share your brand, the more customers you’re likely to have.

cooking with tenina on fb

Cooking with Tenina on Facebook

Related: 19 Activities That Will Wake Up Your Social Media Followers (And Lead Them to Your Store)

Write an FAQ Page

Like a blog, a page of Frequently Asked Questions and their answers can cut down on basic questions your customers may have by providing easily accessible information about your brand and your products. Make it a simple “one-stop shop” of what your store is all about. Does your company have a mission statement you want to share? What questions do you find yourself getting way more than others? This is a great place for it, along with information on shipping, sizing, and other services you offer.

Learn more: Why You Need a FAQ Page and How to Create It

Have a Coherent Return Policy

Nothing turns a customer off faster than struggling through a difficult return process, or being stuck with a product they don’t need because your policy is confusing. Make it clear from the start what your return terms are, and you’ll deal with fewer backlashes later. Your customers will also be more likely to shop with you again if they know a return can be quick and easy.

Learn more: How to Write a Good Return Policy for E-сommerce Stores

Ask for Reviews — Issue a Call to Action

Reviews of customer service, website design, and overall performance can be a tremendous help when trying to win over and keep customers. Both praise and criticism are beneficial when your company receives reviews. Good comments show you’re doing something right, while negative comments can highlight areas in which improvements are needed.

“Issuing a call to action” simply means that you give someone cause to write the review. Tweet about it, share your “suggestion box” email address, and generally get people comfortable with telling you what they think. They’ll expound on your flaws and benefits alike. This gives you the opportunity to address issues across the board, whether it’s a broken link or clarification on incorrect shipping information. Ecwid App Market has Helpful Crowd to help you add reviews to your store.

Related: Ratings and Reviews for E-commerce (Podcast)

Win Authority from Google Ranking

SEO, or Search Engine Optimization, can increase your site’s searchability by making your it more compatible with the algorithms that search engines use to rank their search results. The system is based on keywords and other signals that your website gives off that search engines respond to. Generating specific content around a variety of keywords, making your website more mobile-friendly, and promoting your brand on social media can all increase your web engine searchability.

Also read: The E-Commerce Guide to SEO

Display a Security Badge

This is an easily installed app from McAfee available on the Ecwid App Market. By displaying the badge prominently on your site, your customers will know that your store is operated by someone who is sensitive to the idea that it’s important to be smart with your data online. If buyers feel comfortable and safe when shopping from you, they’re more likely to return and shop again.

Related: Online Store Security: 8 Must-Complete Steps Against Web Threats

Cheat Creatively

Potential customers are more likely to trust a well-established company with concrete experience than a brand-new one. Unfortunately, we all have to start somewhere. There are a few ways a new company can bend the rules to seem a bit more credible. A change to your invoice numbers (for example, 101 instead of 001) gives the impression that you have more customers under your belt.

Pretend to be your own assistant as you schedule calls for later. You can even start rumors that your company’s prices are high so that when people come to your site to find out, they will find reasonable prices. These small but significant “cheats” can help increase customer satisfaction and get you closer to that well-established reputation.

Final Thoughts

Credibility is not to be taken lightly. Chipping away at it a little bit every day is the only way to go. Although it can seem daunting, it is small but consistent steps that add up to a secure, aesthetically appealing e-commerce website. By taking advantage of as many of these tips as you see fit, you will get closer still to establishing yourself as a trustworthy business catering to loyal and happy customers who celebrate your name.

 

Table of contents

Sell online

With Ecwid Ecommerce, you can easily sell anywhere, to anyone — across the internet and around the world.

About the author

Jesse is the Marketing Manager at Ecwid and has been in e-commerce and internet marketing since 2006. He has experience with PPC, SEO, conversion optimization and loves to work with entrepreneurs to make their dreams a reality.

Ecommerce that has your back

So simple to use – even my most technophobic clients can manage. Easy to install, quick to set up. Light years ahead of other shop plugins.
I’m so impressed I’ve recommended it to my website clients and am now using it for my own store along with four others for which I webmaster. Beautiful coding, excellent top-notch support, great documentation, fantastic how-to videos. Thank you so much Ecwid, you rock!
I’ve used Ecwid and I love the platform itself. Everything is so simplified it’s insane. I love how you have different options to choose shipping carriers, to be able to put in so many different variants. It’s a pretty open e-commerce gateway.
Easy to use, affordable (and a free option if starting off). Looks professional, many templates to select from. The App is my favorite feature as I can manage my store right from my phone. Highly recommended 👌👍
I like that Ecwid was easy to start and to use. Even for a person like me, without any technical background. Very well written help articles. And the support team is the best for my opinion.
For everything it has to offer, ECWID is incredibly easy to set up. Highly recommend! I did a lot of research and tried about 3 other competitors. Just try ECWID and you'll be online in no time.

Your ecommerce dreams start here

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Your Privacy

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. More information

More information

Strictly Necessary Cookies (Always active)
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.