Eighty percent of Instagram’s 1 billion audience follows at least one business page on the platform. More, 20% or 200 million Instagram users visit a business profile every day.
Instagram continues to help businesses maximize profits by incorporating new features like product tagging in their shoppable posts. That takes Instagram selling to a whole new level!
If you haven’t heard already, Instagram has made it possible for shoppers to buy right within the Instagram app, without ever having to click to a business website. Instagram’s shoppable posts now let shoppers buy a product fast and
To take advantage of this seamless,
— Man, that is difficult to dispute! Instagram is so powerful, with over 1 billion active monthly users. Instagram has brilliantly created ways to serve their user base without requiring them to leave the app. Other social media platforms lag behind in capabilities and user base. For an
— Storytelling is such a big part of effective Instagram marketing, and it’s really important that you have a clear story that you are trying to tell through your Instagram imagery and captions. Instead of simply showing merchandise, how can you sell a lifestyle with your brand? How do your products enhance someone’s life or
— I absolutely believe that Instagram is the biggest and most exciting frontier for
— My biggest tip for selling on Instagram is to make your ad content feel native to the Instagram platform. Your ads should be highly visual and
— With features like product tagging, Instagram is making it easier for consumers to make fast decisions online and follow through with convenient shopping on items they’ve seen. I believe this will be a game changer for online shopping and will encourage a lot more impulse buying. With a great content strategy and good products to sell, the potential is there.
— My number #1 Instagram marketing tip would be to grow a community of
— Instagram is a top player for mobile
— Focus on generating content which shows the lifestyle or result users can expect after purchasing your product. To do this, you can use influencers or models. For example, anyone can buy a watch, so don’t post a picture of it on a white background: it tells you nothing other than hey it’s a good looking watch. Instead sell them the concept that if you buy this watch, your life gets much better too. I like to use the analogy of buy this car and get the beautiful girl. Do the same with your posts. So for a watch, it should be an influencer (or model) skydiving out a plane over Hawaii wearing the watch.
— Instagram is well on the way to having a massive edge in the world of
It may not be Amazon just yet, but Instagram will most likely forge a new kind of shopping experience; one where we can be entertained while we shop! What remains to be seen is if
— Focus less on selling and more on providing value to build trust first — then selling flows more easily. And don’t hurry to send people outside of Instagram external links. There’s real value in using direct messages to engage and connect with your customers before making the sale.
— In many sectors, Instagram is THE most engaging social media platform with much higher engagement rates than Facebook or Twitter. New tools like product tagging give
— Social proof and engagement are incredibly important in persuading
The business case for Instagram
Advertising on Instagram is exploding, and now it’s even easier to sell on Instagram. Early this year, Instagram launched their shoppable posts feature, which offers an entirely new way for your followers to shop your products directly from your Instagram posts or Stories.
Define your buyer persona before jumping into selling on Instagram. Bernadette Jiwa has a great template — the empathy map — on how to describe your buyer persona which it perfectly fits with Instagram too.
Envision your Instagram audience by answering this question: What does your customer say, think, do and feel on Instagram? Identify their feelings, thoughts, and attitudes, then develop a content strategy for your profile.
— Instagram will definitely be king or queen of the impulse buy. It’s hard to resist when you see those beautiful images, and too easy to buy when you can just click a link. However, it’s not the place we go to find a product we want to buy, I think search and the big sites like Amazon and eBay will still thrive when we are intentionally buying.
— For selling on Instagram, it’s all about the visual. Knowing that purchases made on Instagram will usually be impulse buys, your image or video needs to capture attention, be aesthetically pleasing, be square so it doesn’t jar with the format and be beautiful.
— Instagram is a visual platform designed to edit and share impressive photos and videos. Many brands, especially fashion and clothing brands, have already started to use Instagram to showcase their products. Consumers also enjoy checking out the trending products featured here. Some also choose to actually visit the brand’s site and shop for them. With so many people already using Instagram to look at product images, a product tagging feature makes complete sense. Such a feature can bridge the gap between brands and buyers.
It can make it easier for people to buy products that appeal to them. With personalized product recommendations displayed in various creative formats, Instagram can create a seamless shopping experience for users.
And yes, I think we can expect it to become the largest mobile
You should find the right influencers in your niche and ask them to promote your products or services. These influencers have a huge following that trusts their recommendations. They can showcase your amazing products through creative posts and get their followers to trust your brand. If their audience likes your products, they’re more likely to buy from you and turn into your loyal customers.
— I think Messenger is also a strong competitor for driving
— I tell
— As Instagram continues to grow as the world’s fastest growing social network, it also continues it’s dominance as the worlds #1 medium for fashion trends and product discovery.
Even Adidas released a sneaker called the Deerupt, in which it’s design was created to look good on Instagram. The shoe was an instant hit when released in 2018. This signals a major emerging trend for fashion & product designers to utilize
Instagram is no doubt becoming the largest mobile
This game changing product tagging feature has helped early adopter retailers, small to large businesses, entrepreneurs and anyone selling something to utilize their platform and effortlessly sell their products to the masses around the world!
To successfully market and sell your product on Instagram, you must have high quality, high resolution product photos & videos to ensure products are properly represented and that they stand out to your targeted demographic who might discover your product.
Lighting & atmosphere of your product photos & videos is the single most important factor required to create rich, colorful and appealing product representation to grab the attention of those interested in your product.
Videos highlighting the use or operation of your products (from gadgets to clothes) are extremely important as today’s consumers tend to always prefer videos of how a product looks or behaves. A picture might tell a thousands words, but a raw authentic product video will help accelerate sales on Instagram faster than a static professionally curated photo.
We hope these tips will help you extend your business and boost sales, whether you already sell on Instagram, or are just planning to. Stay tuned for more tips!
What works best for your store on Instagram? Don’t hesitate to share your experience in comments — your insights can turn into money for your fellow small business owners!