As a small business owner, don’t underestimate the importance of having an online presence. Your website is often the first point of contact between you and your potential customers, so making a good impression is a must.
One of the essential elements of your website is your domain name. Просто казано, this is the address your customers will type into their browser to find your ecommerce website.
This article will give you a crash course in all things domain-related. You’ll learn what a domain is, why you need one, and how to choose the perfect domain name for your business website.
What Is a Domain Name?
Първо, let’s answer this important question: what does domain mean?
A domain is a unique reference that identifies a website. Просто казано, it is the location of your website, or an address people type into their browsers to find your website online.
You can think of a domain name like your website’s street address. Just as your business has a physical address that customers use to visit you, your online store has a domain that helps your customers access it.
Например, our domain name is ecwid.com. If you type it in your browser, you’ll be taken to our website.
The actual address of a website is a complex numerical IP address. Например, the IP address of google.com is 172.217.3.196. Such strings of numbers are great for computers but are not very human-friendly. That’s where domain names come in — they connect to numeric IP addresses, making it easier for us to find the website we need.
The Difference Between a Domain Name and an URL
To avoid confusion, it’s essential to understand the difference between a domain name and an URL.
A domain name is the location of your website. A URL (uniform resource locator, also known as a web address) is a specific page on your website that someone is visiting.
Например, our domain name is ecwid.com. The URL of this blog post is https://www.ecwid.com/blog/what-is-domain.html
ecwid.com is a domain name
A URL consists of the protocol, the domain name, and the path. Though you’re now familiar with the definition of a domain name, може би се чудите: “What does a protocol and path mean?”
A protocol is a method by which data is sent from one computer to another on the internet. A path refers to the exact location of a page, пост, or file.
Например, in the URL https://www.ecwid.com/blog, “ecwid.com” is the domain name, “https” is the protocol, и “/блог” is the path to a blog on the website.
Научете повече: Guide to URL: Design URL Structure For the Best SEO Results
Understanding Types of Domains
Now that you know the domain definition and the difference between domains and URLs, let’s dive into the different types of domains.
The basic form of a domain name consists of two elements:
- The domain name itself, като “кон”
- The extension, such as “.com”
A domain extension is a suffix that follows the domain name in a web address. It’s likely you’re already familiar with the most common domain extensions: .com, .нето, .орг, .co.
To distinguish domains from one another, there is a hierarchy within the domain name registry. Let’s look into the most common domain levels.
Top-Level Domains
Домейните от първо ниво са разширенията на имена на домейни, които представляват най-високото ниво в йерархията на системата за имена на домейни.
Има общи домейни от първо ниво. Например:
- Домейни, използвани за общи цели: .com, .нето, .орг, .инфо
- Домейни, използвани за техните специфични цели: .професионалист, .бизнес, .име
- Домейни, използвани от компании от определена индустрия: .образование, .gov, .пътуване
.домейните edu обикновено се използват от университети
Има и специфични за държавата домейни от първо ниво. Те са свързани с определени държави или географски местоположения. Например, .au представлява Австралия, .ca за Канада, and .uk for the United Kingdom.
Second-Level Domains
Second-level domains are domains that follow top-level domains. Например, in “ecwid.com”, “ecwid” is the second-level domain of the “.com” top-level domain.
Обикновено, second-level domains are the name of the business that registered the domain name with a registrar. It can be a brand name or a company name that potential customers use to identify it.
Third-level domains
Third-level domains follow second-level domains. Например, “www” is the most common third-level domain.
Third-level domains are often referred to as subdomains. Large companies often use subdomains to distinguish between departments or parts of their site. Например, a company can host its blog on a subdomain like “blog.companywebsite.com.”
The Importance of a Domain for Your Business
Now that you know what a domain is, може би се чудите: do I really need one for my business website? Отговорът е да!
There are several reasons why having a domain is essential for your small business. To name a few:
- It helps customers find your business online. A domain name makes it easier for customers to remember your website and search for it.
- It defines your brand. A domain name can support your brand, letting the customers know who you are and what you sell. A unique domain name helps associate your name with your product.
- It helps optimize your SEO. Search engine optimization relies on keywords to help your rankings during searches. It can be useful to have a domain that contains a keyword related to your business.
Artists often use their name as their personal brand name and domain name
Също: 8 Best Practices for Choosing a Domain Name
How to Register a Domain
Before you put your knowledge to practice, let’s discuss domain registration.
Before registering a domain, you should come up with a domain name. It should be short, unique to your business, and easy to remember. It’s a good idea to choose a .com domain, as this is the most popular and recognizable domain extension.
And never forget about SEO! It’s important for your domain authority — this describes your website’s relevance for a specific subject area or industry. The higher your domain authority scores, the higher your domain ranks in search engines. You can check your domain authority using this tool.
Once you have an idea of what you want your domain name to be, you can check if it’s available using a domain availability checker tool. Например, GoDaddy или Име both have easy tools for determining domain availability.
A domain availability checker shows that the domain is taken and offers an alternative
If the domain name you wanted for your business is taken, you can try a domain name generator tool to come up with some alternative domain name ideas. Например, this one или this one both can provide great results.
When you find an available domain, you then want to register it with a domain registrar. It is a business that sells domain names and handles the process of registering them.
Some of the most popular domain registrars are GoDaddy, eNom, Име, NameCheap, Moniker, NetworkSolutions.
To buy a domain:
- Go to the domain registrar of your choice.
- Type in your domain into the search box and click Search Domain.
- Select the extension you need (например, .com) and add the domain to your cart.
- Complete the registration and payment process.
Честито, now you have a domain for your business!
Също: Как да закупите идеалното име на домейн за вашия магазин
въпреки това, there’s an even easier way to buy a domain for your online store – read on to learn more.
How to Connect a Domain Name to Your Online Store
If you’re considering buying a domain name for your ecommerce business, you might be looking for an ecommerce platform too. За щастие, some platforms allow you to kill two birds with one stone.
Take Ecwid by Lightspeed, например. Когато ти регистрирайте се в Ecwid, you get a free ecommerce website with a built-in online store, also known as Instant Site. Но това не е всичко! You also get a free domain for your Instant Site too. The default domain name will consist of the ID of your store and .company.site, which is the Ecwid domain.
Разбира се, you want to change the default domain name so that it better represents your business and makes it easy for the customers to find your store. Можете лесно да персонализирате името на домейна в настройките на вашия магазин. Например, можете да изберете да използвате името на вашата марка вместо идентификатора на вашия магазин — coolbrand.company.site. Ето как да стане това.
Пример за безплатен домейн за уебсайт за електронна търговия, направен от Ecwid от Lightspeed
Ако не искате да имате .company.site като ваш домейн, можете лесно да дадете на своя Ecwid Instant Site персонализиран домейн. Да направя това, можеш buy a domain name right in your Ecwid admin. It will automatically be set up for your online store, so you don’t have to do it yourself!
Всъщност, you can do everything domain-related right from your Ecwid admin. Търсене, Купува, and set up — all in just a few clicks.
Използвайте this guide to buy a domain via your Ecwid admin in no time.
Another cool perk of buying a domain via Ecwid is that you get a free SSL certificate for your store. This is extremely important when selling online. When customers share their private information while purchasing something from your store, your SSL certificate will keep sensitive data secure from hackers and data thieves.
To Summarize Your Domain Knowledge
A domain is important for your small business because it helps customers find you online, defines your brand, and supports your SEO efforts.
Now that you have a good understanding of what a domain is and are familiar with the domain structure, you can register a domain for your business website.
За да направите това, come up with a domain name, check if it’s available, и го регистрирайте при регистратор на домейни по ваш избор. Помня, Името на домейн е важна част от вашето онлайн присъствие, така че изберете един разумно.
