Start advertising your products

Your store is set up and open for business. It looks beautiful and represents your brand perfectly. You’ve even started to get some orders. But it’s time to grow that customer base. And what’s the first way to get customers? Make sure they know you exist! To see how to do that, let’s get into some advertising tips and tools.

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Why advertise?

Your store needs a good flow of visitors – without them, there will be very few sales. The more visitors you have, the higher your chances to make a sale.

To get some initial visitors, you can start advertising your store. It can be done quickly and automatically with our suggestions below.

Get more visitors

A good way to get more visitors is to show them your products right in their search results. There are several different search engines available: Google, Yahoo, and Bing.

Use the Google Shopping app for easy and automated tools that put your products on Google services. And Kliken Marketing for getting more traffic from Yahoo and Bing.

Bring back lost sales

When you have a good number of people visiting the site (see above), there will be some that don’t complete their purchase. You can avoid losing that sale using the retargeting ads.

The retargeting solution from ROI Hunter tracks visits to your catalog pages. Then it creates advertising on Google and Facebook based on that information (including viewed products) to remind store visitors of your store and nudge them to complete a sale.

Analyze the results

When you’re running a promotion, it’s always important to see what works and what doesn’t. Some products could be at the top of the charts, while others are sitting there quietly. That is the right moment to get an overview.

With Kliken Stats you can get good insights about the best promotional channels for you and find out what the most popular products are for a certain period of time. If you need more information on store visitors, check out our guide on Google Analytics for a detailed report on your store.

Tip from the Ecwid Blog

Did you know that mobile usage has officially outpaced desktop usage? Data from a comScore report indicates that since 2014, there are more mobile users than desktop users — and that number is steadily increasing. It makes sense, too — everywhere you go, people are on their mobile devices.

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