Start advertising your products
Your store is set up and open for business. It looks beautiful and represents your brand perfectly. You’ve even started to get some orders. But it’s time to grow that customer base. And what’s the first way to get customers? Make sure they know you exist! To see how to do that, let’s get into some advertising tips and tools.Discover all benefits of these apps
Google AdWordsGoogle AdWords is the leading service for internet ads, and you can reach the biggest possible audience with precise targeting based on previous search results. Read this blog below to learn more about marketing for beginners .
FacebookWith a dedicated audience of more than 1 billion users, Facebook is the ideal place to start promoting your business. You can also remarket to your existing users, even letting you display the exact product they visited on your site. To find out more about Facebook Ads, check out this blog .
BingOften overlooked due to Google’s impressive popularity, Bing has its own set of great features designed to help businesses and compete with Google. For example, you will generally get a cheaper cost per click on Bing than AdWords, and Bing partners with Yahoo, meaning your ads also appear in Yahoo search results. You can also easily transfer AdWords campaigns into Bing Ads with a few clicks. To find out more about Bing Ads, please see: official docs .
Automate your ad listings and analyze the results
The Ecwid App Market features several applications to help with ad automation and analysis. SiteWit and Brevi grab products that your store has and allow you to automatically create ads specific to your store. Traffic Booster helps you increase traffic to specific pages with targeted audiences on major search engines and Facebook.
An equally important part to launching them is tracking how your ads are performing. If you use Google Analytics, you can connect it with your store to see stats of your customer activity. Brevi allows you to track visits automatically using their tracking pixel.
Tip from the Ecwid Blog
Did you know that mobile usage has officially outpaced desktop usage? Data from a comScore report indicates that since 2014, there are more mobile users than desktop users — and that number is steadily increasing. It makes sense, too — everywhere you go, people are on their mobile devices.