You believe in your products and have an amazing story to tell (or at least you think you do). So how do you convince journalists to share your story or talk about your products? We all know that getting into the right news publication or mentioned by an influential reporter can propel your business by raising awareness for your brand, products or services — and all it costs is some time, energy, and a little bit of patience. But with thousands of other small businesses competing for attention from reporters, how do you break through?
Sometimes the best business advice is the simplest. The
You dreamed about owning your own business for as long as you can remember. Maybe you know exactly what you want to sell, and found Ecwid as great way to get you started on that path. However, if you are among the many aspiring entrepreneurs who know how to create a cool store (clearly, you found us :), but you are at a loss for what to sell, then here are a few ways to help you find your niche and curate the right types of products to sell and make a profit.
Let’s face it. Seems like most people check Facebook whenever they have a spare minute. If your business is already there, users can easily make a purchase from you while they wait to get their oil changed. Or when they’re on a lunch break. Or waiting in line to place their overly specific coffee order. Whatever. This kind of instant retail accessibility is not to be missed.
Every day, tens of millions of people look for products in search engines such as Google, Yahoo and Bing. Competition is high when you consider that almost every business has a website competing for top positions of
Your mobile phone has become a vital way for you to stay connected with the world, and even more importantly these days, with your business. It’s why we're happy to announce the release of a new major version of our iPhone app that lets you step away from your desktop to manage your store.
How you present your products in your store can play a big role in shaping your customer’s shopping experience. While your product images are an important part of the equation, consider how to tie in photos and product descriptions into the overall layout of your product categories page and product pages. By presenting a uniform look and feel for your store, it will appear more professional, help differentiate your brand, and better appeal to customers. Here are three ways to give your store a professional and consistent look without breaking the bank.
You worked hard to setup your store, curate your products, build your brand, and share your story — but, gone are the days of if you build it, they will come. While it’s important to attract new customers as you start out, don’t make the mistake of prioritizing customer acquisition over customer retention. It can cost up to five times more to acquire new customers — the likelihood of a current customer buying is
We are happy to share that Ecwid plugins are now available through the Adobe Muse marketplace! Thanks to the growing number of Adobe Muse customers already using Ecwid, it has quickly become a popular
If you’re looking for a new way to promote your online store and get more exposure for your brand, consider a