New Emails/HTML Notifications for Every Ecwid Store

Feb 23, 2015 by Qetzal, Product Manager
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Posted Feb 23, 2015 by Qetzal, Product Manager

Ecwid itself sends more than a million emails every month to merchants and their customers. In the time it takes you to read this post, we will deliver 250 messages to merchants regarding new orders, sales status changes, download links and other important information. We're happy to announce a new generation of emails to give you a better experience as an Ecwid merchant.

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Simple Product Photography Tips to Beautifully Showcase on Your Store

Feb 19, 2015 by Lina Vashurina, PR manager
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Posted Feb 19, 2015 by Lina Vashurina, PR manager

As a merchant, your products (and selling your products) are the key to your success. How you visually showcase them online can make all the difference in converting visitors into customers. If you’re just starting your business, buying expensive equipment or hiring a professional photographer may not be in your budget. So we’ve shared a few e-commerce photography tips to help you take great pictures of your products with the equipment you have (even if you're shooting from your phone).

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Top Pinterest Tools to Boost Your Business

Feb 16, 2015 by Kathy Bricaud, Marketing Manager
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Posted Feb 16, 2015 by Kathy Bricaud, Marketing Manager

Incorporating Pinterest into your marketing strategy is a smart move, especially when combined with the top tools to maximize the value of your marketing efforts. Utilizing Pinterest tools increases the success of your Pinterest campaign, while providing comprehensive insight to help manage your strategy more effectively.

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How to Use Social Media to Promote Your Store

Feb 12, 2015 by Lina Vashurina, PR manager
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Posted Feb 12, 2015 by Lina Vashurina, PR manager

It’s important to communicate with your customers, and potential customers, to develop a relationship and strengthen your customer base. It’s the simple things can make all of the difference in growing your leads and conversion to sales — here are few ways to boost your visibility on social media.

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How to Use Content to Attract Customers to Your Store

Feb 11, 2015 by Lina Vashurina, PR manager
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Posted Feb 11, 2015 by Lina Vashurina, PR manager

Creative content like videos, photos, and stories for your website and social media channels can be a great way to connect with customers in way that’s more personal and doesn’t require you to pay for costly ads. Here are five inspirational ways that Ecwid merchants have effectively used content to connect with their customers.

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How To Set Your Pricing Strategy

Feb 5, 2015 by Jesse Ness, Marketing Manager
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Posted Feb 5, 2015 by Jesse Ness, Marketing Manager

You have a business idea that you believe in. The pieces are starting to come together, and you’re ready to kick things into gear with a virtual storefront. As you develop your online store, your pricing will be fairly fluid before it settles in the right place. Here’s a quick overview of the things every e-merchant should keep in mind.

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How to Add Google Analytics to Your Online Store

Jan 31, 2015 by Jeff Brandimarte
How to Add Google Analytics
Posted Jan 31, 2015 by Jeff Brandimarte

If you’re already using Google Analytics for your Ecwid storefront, then you know that it’s an important tool for understanding how your website generates traffic and what drives sales. If you don’t use the tool, then continue reading to learn about how your store can reap the benefits of setting up Google Analytics and connecting your Ecwid storefront.

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E-Commerce Marketing Tips for Beginners

Jan 26, 2015 by Jesse Ness, Marketing Manager
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Posted Jan 26, 2015 by Jesse Ness, Marketing Manager

Like any business, the first few months you have a store are important, and in particular getting customers to visit your store is vital. Marketing your online store doesn’t have to be complicated. Check out our tips on some basic online marketing methods to kick-start traffic to your store.

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How the New Value-Added Tax Guidelines for Selling Digital Goods Affect Your Online Store

Jan 23, 2015 by Kathy Bricaud, Marketing Manager
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Posted Jan 23, 2015 by Kathy Bricaud, Marketing Manager

If you sell digital goods, you may be painfully aware of the new EU Value-Added Tax (VAT) changes that are now in effect as of January 1, 2015. As a merchant, it’s important for you to understand what this means and how to adjust accordingly —- and Ecwid has the right tools to make sure you’re covered.

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The New Ecwid API Platform - More Powerful, More Flexible, More Fun

Jan 13, 2015 by Makfruit, Product Manager
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Posted Jan 13, 2015 by Makfruit, Product Manager

Great news for all the developers out there! The brand new Ecwid API Platform has launched, enabling anyone to create an application for Ecwid. With the help of the new Ecwid API, third-party apps get the ability to manage all store data, add pages to the Ecwid Control panel, customize Ecwid storefronts on the fly, and much more.

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