How to add an online store to your existing website

Jun 25, 2015 by Jesse Ness, Ecwid Team
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Posted Jun 25, 2015 by Jesse Ness, Ecwid Team

More often than not, people create a website before setting up their online store. This is understandable, considering the website is the card of any business, and adding an online store can be an afterthought. However, it doesn’t have to be an afterthought any longer — Ecwid’s revolutionary technology enables anyone to add a full featured online store to their existing website in minutes.

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7 Ways to Use Instagram to Promote Your Store

Jun 18, 2015 by Lina Vashurina, Ecwid Team
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Posted Jun 18, 2015 by Lina Vashurina, Ecwid Team

Unless you’ve been living under a rock, you’ve heard of Instagram. More than 70 million photos and videos are shared each day, and last count, the Instagram community grew to more than 300 million Instagrammers globally! Maybe you’re already an Instagram pro, or perhaps it’s not right for you or your store at the moment. But, whatever your position on it, there are compelling reasons for you to consider creating an Instagram account for your store if you haven’t, especially if you have a product line with global appeal since than 70% of the Instagram community members are outside the US, with the most rapid growth happening in Europe, Brazil and Russia. Here are a few tips to get you started and ideas to help inspire you!

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How to Use Automated Marketing Tools and Data Analytics for Your Store

Jun 9, 2015 by Brigg Patten
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Posted Jun 9, 2015 by Brigg Patten

One of the hottest new ways for marketers to reach out to their audience is to use automation tools that will handle communication with each customer as they move through the life cycle of engagement with the product. This is something that really depends on the company having a big Web presence, but it can help free up a lot of time for people who would otherwise be manually sending out emails and messages.

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How One Volunteer-Driven Organization Uses E-Commerce for its Member Site

Jun 3, 2015 by Kathy Bricaud, Ecwid Team
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Posted Jun 3, 2015 by Kathy Bricaud, Ecwid Team

Swami’s Cycling Club, based in San Diego needed a way to sell gear to outfit its members, as well as fundraise for up-and-coming cyclists competing in national and international events. Before Bryon Black, a long-time Swami’s member and volunteer, discovered Ecwid, selling gear was a manual process of in-person transactions at member events that would take hours to reconcile inventory.

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The Last Piece of the eCommerce Puzzle: Shipping and Fulfillment

Jun 1, 2015 by Lina Vashurina, Ecwid Team
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Posted Jun 1, 2015 by Lina Vashurina, Ecwid Team

The way that your product arrives at your customer’s door is not someone else’s job- not entirely, anyway. It is a natural extension of your business. This is a common make-or-break issue for business owners, and it can have the same impact on customer loyalty as the quality of your product itself. Think of packaging and shipping as a part of the product that you sell, rather than a necessary evil in your to-do list.

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The Case for Coin: Bitcoin Pros and Cons

May 29, 2015 by Erik Robie, Guest Blogger
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Posted May 29, 2015 by Erik Robie, Guest Blogger

If you’ve surfed the web at all in the last five years, you have probably seen the word Bitcoin floating around more and more. But like most people (virtually everyone, in fact) you’re not entirely clear on what it is, or how it can be used in business. Find out in this post.

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Why You Should Care About Having a Mobile-Friendly Store

May 27, 2015 by Jesse Ness, Ecwid Team
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Posted May 27, 2015 by Jesse Ness, Ecwid Team

If you weren’t already convinced that you need to have a mobile-friendly storefront, then check out our stats. Using data from all Ecwid stores we analyzed the growing number of consumers who shop from their mobile devices with our small business merchants: in the last three quarters, orders placed through a mobile device has steadily grown from 25% in Q3 2014, 26% in Q4 2014, to 27% in Q1 2015 -- and it’s only expected to rise as more and more people around the world acquire access to smartphones and tablets and use them to purchase items online.

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Complementing Your Brick-and-Mortar Business with E-Commerce

May 22, 2015 by Kathy Bricaud, Ecwid Team
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Posted May 22, 2015 by Kathy Bricaud, Ecwid Team

There’s nothing new about brick-and-mortar stores adding e-commerce as a sales channel. But, when you’re a busy, small business who has experienced great success as a traditional brick-and-mortar within a local community, it’s hard to find the time or reason for adding e-commerce. In the case of Adams Fairacre Farms, a family-owned business that began in the 1900s and today has four brick-and-mortar store locations in the Hudson Valley, the time finally came.

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Ecwid E-Commerce Apps for Your Online Store

May 19, 2015 by Jeff Brandimarte
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Posted May 19, 2015 by Jeff Brandimarte

Whether you’re new to Ecwid, or are a master user, we strive to give small and medium-sized businesses a key set of tools, right out of the box. As your business grows, we also have you covered with a host of powerful first- and third-party technology to help you scale at your own pace. Here’s a guide of just a few of the applications available from our partners to address some of your growing needs and will save you time and money!

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How to Ensure Inventory Accuracy

May 12, 2015 by Don Amato, Vice-President, Sales of Chicago Tag & Label in Libertyville, IL.
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Posted May 12, 2015 by Don Amato, Vice-President, Sales of Chicago Tag & Label in Libertyville, IL.

Inventory management has a huge impact on the profitability of an e-commerce business — especially when you operate a business with a fairly sizeable inventory. When inventory levels are too high, cash is tied and space is inefficiently utilized. When inventory levels are too low, stock-outs and late deliveries jeopardize customer retention — remember, Amazon sets a high bar for e-commerce delivery speed, often delivering within 24 to 48 hours. A common reason for inventory levels being too high or low is inaccurate counts. Here are tips for making sure your inventory accounting is accurate at all times.

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