Publicity on a Budget

Apr 22, 2015 by Kathy Bricaud, Ecwid Team
Posted Apr 22, 2015 by Kathy Bricaud, Ecwid Team

You believe in your products and have an amazing story to tell (or at least you think you do). So how do you convince journalists to share your story or talk about your products? We all know that getting into the right news publication or mentioned by an influential reporter can propel your business by raising awareness for your brand, products or services — and all it costs is some time, energy, and a little bit of patience. But with thousands of other small businesses competing for attention from reporters, how do you break through?

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What it Really Means to “Sell Everywhere”

Apr 21, 2015 by Kathy Bricaud, Ecwid Team
Posted Apr 21, 2015 by Kathy Bricaud, Ecwid Team

Sometimes the best business advice is the simplest. The age-old proverb “Don’t put all your eggs in one basket” is one of the best examples I can think of. But how does the average merchant accomplish this? The answer is a very technical (yet surprisingly doable) term called “multichannel retailing.” Put simply, this just means that the product or service you’re already providing is accessible through a variety of sources. These can include your website, online marketplaces, social media sites like Facebook, and even your own smart phone.

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Need Help Figuring Out What to Sell Online?

Apr 21, 2015 by Kathy Bricaud, Ecwid Team
Posted Apr 21, 2015 by Kathy Bricaud, Ecwid Team

You dreamed about owning your own business for as long as you can remember. Maybe you know exactly what you want to sell, and found Ecwid as great way to get you started on that path. However, if you are among the many aspiring entrepreneurs who know how to create a cool store (clearly, you found us :), but you are at a loss for what to sell, then here are a few ways to help you find your niche and curate the right types of products to sell and make a profit.

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Make Facebook Work for Your Small Business

Apr 17, 2015 by Jesse Ness, Ecwid Team
Posted Apr 17, 2015 by Jesse Ness, Ecwid Team

Let’s face it. Seems like most people check Facebook whenever they have a spare minute. If your business is already there, users can easily make a purchase from you while they wait to get their oil changed. Or when they’re on a lunch break. Or waiting in line to place their overly specific coffee order. Whatever. This kind of instant retail accessibility is not to be missed.

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The E-Commerce Guide to SEO

Apr 9, 2015 by Jesse Ness, Ecwid Team
Posted Apr 9, 2015 by Jesse Ness, Ecwid Team

Every day, tens of millions of people look for products in search engines such as Google, Yahoo and Bing. Competition is high when you consider that almost every business has a website competing for top positions of search-engine results pages (SERPs). However, done well, the presence of your website in search results is a great way to attract free targeted traffic. So make sure that search engines know about your website and online store — the higher your site is ranked in the search engines, the more traffic and potential customers you attract. Here’s our simple guide on everything you wanted to know about search promotion, but were too afraid to ask.

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More Ways to Manage Your Store On-the-Go with the Updated Ecwid Mobile App

Apr 1, 2015 by Dmitry Zhukov, Mobile Product Designer
Posted Apr 1, 2015 by Dmitry Zhukov, Mobile Product Designer

Your mobile phone has become a vital way for you to stay connected with the world, and even more importantly these days, with your business. It’s why we're happy to announce the release of a new major version of our iPhone app that lets you step away from your desktop to manage your store.

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How you present your products in your store can play a big role in shaping your customer’s shopping experience. While your product images are an important part of the equation, consider how to tie in photos and product descriptions into the overall layout of your product categories page and product pages. By presenting a uniform look and feel for your store, it will appear more professional, help differentiate your brand, and better appeal to customers. Here are three ways to give your store a professional and consistent look without breaking the bank.

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How to Turn Your Customers Into Brand Evangelists

Mar 25, 2015 by Aimee Millwood, Yotpo Content Writer
Posted Mar 25, 2015 by Aimee Millwood, Yotpo Content Writer

You worked hard to setup your store, curate your products, build your brand, and share your story — but, gone are the days of “if you build it, they will come”. While it’s important to attract new customers as you start out, don’t make the mistake of prioritizing customer acquisition over customer retention. It can cost up to five times more to acquire new customers — the likelihood of a current customer buying is 60-70%, whereas for a potential new customer, the chances of purchasing are only 5-20%. This is why it’s important to give consumers a reason to come back and give them reasons to become your biggest fans.

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Ecwid Shopping Cart Plugins Now Available for Adobe Muse Websites

Mar 21, 2015 by Makfruit, Product Manager
Posted Mar 21, 2015 by Makfruit, Product Manager

We are happy to share that Ecwid plugins are now available through the Adobe Muse marketplace! Thanks to the growing number of Adobe Muse customers already using Ecwid, it has quickly become a popular e-commerce solution in Adobe Muse community. Now, with two brand new plugins, created by Muse Themes and J-26, integrating a store into a Muse site just got easier!

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Reasons to Consider a Pop-Up Shop

Mar 18, 2015 by Kathy Bricaud, Ecwid Team
Posted Mar 18, 2015 by Kathy Bricaud, Ecwid Team

If you’re looking for a new way to promote your online store and get more exposure for your brand, consider a pop-up shop. Unlike a permanent, physical storefront, a pop-up shop is temporary and gives you the flexibility to test the appeal of your products, meet consumers in-person, promote your brand, and have a new channel for selling that complements your online store.

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