How to Turn Your Customers Into Brand Evangelists

Mar 25, 2015 by Aimee Millwood, Yotpo Content Writer
evangelist
Posted Mar 25, 2015 by Aimee Millwood, Yotpo Content Writer

You worked hard to setup your store, curate your products, build your brand, and share your story — but, gone are the days of “if you build it, they will come”. While it’s important to attract new customers as you start out, don’t make the mistake of prioritizing customer acquisition over customer retention. It can cost up to five times more to acquire new customers — the likelihood of a current customer buying is 60-70%, whereas for a potential new customer, the chances of purchasing are only 5-20%. This is why it’s important to give consumers a reason to come back and give them reasons to become your biggest fans.

Continue reading

Ecwid Shopping Cart Plugins Now Available for Adobe Muse Websites

Mar 21, 2015 by Makfruit, Product Manager
header_muse_post
Posted Mar 21, 2015 by Makfruit, Product Manager

We are happy to share that Ecwid plugins are now available through the Adobe Muse marketplace! Thanks to the growing number of Adobe Muse customers already using Ecwid, it has quickly become a popular e-commerce solution in Adobe Muse community. Now, with two brand new plugins, created by Muse Themes and J-26, integrating a store into a Muse site just got easier!

Continue reading

Reasons to Consider a Pop-Up Shop

Mar 18, 2015 by Kathy Bricaud, Ecwid Team
popup_shop_post
Posted Mar 18, 2015 by Kathy Bricaud, Ecwid Team

If you’re looking for a new way to promote your online store and get more exposure for your brand, consider a pop-up shop. Unlike a permanent, physical storefront, a pop-up shop is temporary and gives you the flexibility to test the appeal of your products, meet consumers in-person, promote your brand, and have a new channel for selling that complements your online store.

Continue reading

New payment receipts: clean, beautiful and customizable

Mar 12, 2015 by Qetzal, Product Manager
header
Posted Mar 12, 2015 by Qetzal, Product Manager

Every customer sees a payment receipt which makes it a part of your store's image. We're happy to release new payment receipts that will help to improve it: they are clean, beautiful and customizable.

Continue reading

How to Maximize Sales Using Promotions and Special Offers

Mar 11, 2015 by Lina Vashurina, Ecwid Team
gift
Posted Mar 11, 2015 by Lina Vashurina, Ecwid Team

Using promotions and special offers are proven to increase sales with the University of Chicago reporting a 24 percent boost in performance. Whether your goal is to attract new customers, reward loyal customers, or clear inventory, rewarding your customers with special deals will generate the results you want. However, keep in mind that the incentives you offer must not undermine the value of your products.

Continue reading

How You Can Take Your Store to the Next Level with Our Premium Plans

Mar 9, 2015 by Jesse Ness, Ecwid Team
premium
Posted Mar 9, 2015 by Jesse Ness, Ecwid Team

Whether you just launched your store or are simply looking for new ways to grow your business, Ecwid has the tools you need! You can take your store to the next level with Ecwid’s premium plans that can help you increase awareness with marketing tools, offer promotional discount coupons, follow up on unfinished sales, further customize your store, and so much more.

Continue reading

The Importance of a Blog and How to Start One for Your Store

Mar 6, 2015 by Kathy Bricaud, Ecwid Team
blog_ru+copy (1)
Posted Mar 6, 2015 by Kathy Bricaud, Ecwid Team

Your blog not only helps to increase your store’s online visibility, but its the perfect outlet for you to share stories, connect with your customers, and establish trust and loyalty. Learn more about the benefits of blogging and how to get started quickly.

Continue reading

Introducing Mobile Responsive Checkout with PayPal Payments Pro Hosted

Mar 3, 2015 by Jeff Brandimarte
paypal_blog
Posted Mar 3, 2015 by Jeff Brandimarte

At Ecwid, our goal has always been to make it as easy as possible for your customers to buy from your online store via mobile and web, and to give merchants more flexibility in creating an excellent shopping experience. We’re happy to announce the partnership with PayPal and made its PayPal Pro Hosted integration mobile-ready, letting UK shoppers enjoy easier checkouts in Ecwid stores that use this payment method.

Continue reading

New Emails/HTML Notifications for Every Ecwid Store

Feb 23, 2015 by Qetzal, Product Manager
header
Posted Feb 23, 2015 by Qetzal, Product Manager

Ecwid itself sends more than a million emails every month to merchants and their customers. In the time it takes you to read this post, we will deliver 250 messages to merchants regarding new orders, sales status changes, download links and other important information. We're happy to announce a new generation of emails to give you a better experience as an Ecwid merchant.

Continue reading

Simple Product Photography Tips to Beautifully Showcase on Your Store

Feb 19, 2015 by Lina Vashurina, Ecwid Team
blog_cover
Posted Feb 19, 2015 by Lina Vashurina, Ecwid Team

As a merchant, your products (and selling your products) are the key to your success. How you visually showcase them online can make all the difference in converting visitors into customers. If you’re just starting your business, buying expensive equipment or hiring a professional photographer may not be in your budget. So we’ve shared a few e-commerce photography tips to help you take great pictures of your products with the equipment you have (even if you're shooting from your phone).

Continue reading