Creating the best product descriptions: The new editor for all Ecwid stores

Jul 28, 2015 by Lina Vashurina, Ecwid Team
Text-editor
Posted Jul 28, 2015 by Lina Vashurina, Ecwid Team

Unlock the full potential of our new editor to write literary masterpieces on the pages of your store. The article will be useful to all owners Ecwid stores, especially those who need advice on how to create top-notch presentations of their products.

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How to Name Your Store?

Jul 24, 2015 by Lina Vashurina, Ecwid Team
my-domain
Posted Jul 24, 2015 by Lina Vashurina, Ecwid Team

Branding theory is a vast and complicated, but for naming your store, all you need to do is understand your product’s intrinsic and extrinsic qualities, and what your target customers value. This article will help you choose a short, pronounceable, memorable name that will let you stand out from the competition.

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Take your brick and mortar store online, instantly

Jul 15, 2015 by O.J. Wolanyk, Ecwid Team
clover
Posted Jul 15, 2015 by O.J. Wolanyk, Ecwid Team

Today, Ecwid has released Ecwid POS-to-Online, a revolutionary new way for retailers with cloud-based point of sale (POS) systems to instantly create an online store that is fully synchronized with their offline business. No matter if a customer buys a product in store, online, on their phone or through Facebook, a merchant’s catalog, inventory, customer and transaction information always remains in sync.

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Chris Evertsen: “With Ecwid it felt like somebody was walking me through setting up my store.”

Jul 14, 2015 by Lina Vashurina, Ecwid Team
chris-hero
Posted Jul 14, 2015 by Lina Vashurina, Ecwid Team

Chris, an avid cyclist since childhood, is now recognized as a master wheel builder, racer, team manager and event promoter. He is one of many Ecwid customers building a successful career around a personal passion.​

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How to Price Your Products? A Science Backed Answer

Jul 10, 2015 by Lina Vashurina, Ecwid Team
pricing_tips_grass
Posted Jul 10, 2015 by Lina Vashurina, Ecwid Team

Getting the pricing right is one of the harder challenges you’ll face in your business. By adopting scientific, data-backed pricing principles, you can extract maximum value from your customer base.

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9 Steps to a High Converting Product Page

Jul 9, 2015 by Jesse Ness, Ecwid Team
product_page
Posted Jul 9, 2015 by Jesse Ness, Ecwid Team

Following this guide will clear a path between your customers, and their purchase. You’ll likely see an increase in new traffic, returning traffic, and the coveted browsing-to-buying conversion. But of course, each store is unique — make this process a natural extension of your brand, rather than a mundane checklist.

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Productivity Hacks for Small Businesses

Jul 3, 2015 by Nick Bergin, Ecwid Team
Lifestyle
Posted Jul 3, 2015 by Nick Bergin, Ecwid Team

There are numerous lists of how to make the most of your days. I was going to write one until I remembered I don’t particularly like lists unless they’re the kind I get to make checks by for a dopamine hit every time I complete a task. In lieu of another top ten, let’s talk about how taking care of yourself and improving your general well-being leads to increase productivity.

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What is the Buyer’s Journey and Why Should You Care?

Jul 2, 2015 by Lina Vashurina, Ecwid Team
buyers_journey
Posted Jul 2, 2015 by Lina Vashurina, Ecwid Team

In this digital age, linear funnels are woefully outdated. Your customers aren’t moving from “Awareness” to “Decision” stage. Instead, they are undertaking a complete journey with stops and detours in between. We call this the Buyer’s Journey, and understanding it will give you radical insight into your customers. In this post, we’ll learn how to map the Buyer’s Journey, and create content for each stage in this journey.

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How to Get More Sales With a Simple Welcome Email and a Free Ecwid App

Jul 1, 2015 by Gal Tesler, founder of Kartis.co.il
mailchimp-app
Posted Jul 1, 2015 by Gal Tesler, founder of Kartis.co.il

In business, it’s no secret that consumers prefer to buy from companies that leave good first impression on them. Such positive first impression is simply the result of showing your customers that you care about them, and that you’re willing to give them the personal attention they deserve. If your goal is to make more sales, then you must develop a relationship of loyalty and trust with each one of your newly acquired customers. In this post, I will show you exactly I did this at my Ecwid store Kartis.co.il and how you will be able to automate this process too, in your own business.

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How to add an online store to your existing website

Jun 25, 2015 by Jesse Ness, Ecwid Team
embed_en
Posted Jun 25, 2015 by Jesse Ness, Ecwid Team

More often than not, people create a website before setting up their online store. This is understandable, considering the website is the card of any business, and adding an online store can be an afterthought. However, it doesn’t have to be an afterthought any longer — Ecwid’s revolutionary technology enables anyone to add a full featured online store to their existing website in minutes.

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