Now that you’re ready for Cyber Monday, don’t forget about some of the other ways to help your store through the holiday season and beyond! There are some predictions that overall 2014 holiday sales will rise up to 5 percent, but online sales for small business merchants may rise as much as 9 percent. It’s not too late to test some new ideas during the busy holiday selling season to help drive sales. The key to driving customers to your store is to get your brand and deals as visible as possible – here are a few key methods!
In 2013, Cyber Monday eCommerce sales grew between 16 to 20 percent to nearly $2.3 billion, with this year’s Cyber Monday sales predicted to exceed those of last year. IBM reports Cyber Monday to be the biggest day for online shopping so your website and marketing plans need to be able to accommodate the influx in sales and meet customer expectations. With only a few days to go here is your last minute checklist!
Starting an online store through a Drupal website is now easier than ever with the release of Ecwid's module for Drupal 7.
If you've ever sold products online, chances are you've heard the term "drop shipping." It's something many online retailers are familiar with, and quite a few use drop shipping for their own online businesses. But what exactly is it? And, more importantly, is it worth your time? Will it benefit your selling experience? Hopefully, by the end of this article you'll have a better understanding of why drop shipping will increase your success and help speed the growth of your business.
Reverse Logic Limited takes ‘do-it-yourself’ auto maintenance to a new level, by supplying specialty tools for high-end cars to customers all over the world. Owner Fredric Gwinn started his company in 2009 and primarily sells online and during regular exhibits at a number of car shows each year. Before discovering Ecwid in spring 2013, Fredric built his website using Adobe Muse, and added numerous PayPal buttons on his page for selling products. However, as he continued to add additional products, he found that his e-commerce “solution” became unmanageable. He needed an easier way to manage his inventory and sell online, and luckily found Ecwid - and hasn't looked back since.
Google Shopping gives consumers a way to search for products and compare prices between different vendors before they make a purchase. For merchants, it’s a paid service that helps products get found by potential buyers. Luckily, Ecwid merchants have a simple way to make the most of Google Shopping. Before you dive in, here are some important things to know.
For many people, shopping is a social experience – whether shopping with friends at a physical store, or sharing online purchases with friends through Facebook, Twitter, Instagram, or other social media. When customers can easily share and ‘like’ your products and their activities with friends online, you’re not only building your company’s brand awareness, but you’re also improving your store’s ranking on search engines on sites like Google to drive more visitors to your website.
Any successful business needs to attract customers, but the real challenge is ensuring that customers return to your store after they make their first purchase. By offering a reliable, enjoyable, and smooth shopping experience, consumers are more likely to remember your business. Check out our tips to help build loyalty and generate repeat business from your customers.
We know that locating the desired product within your online store quickly and effortlessly is extremely important for conversion rates and sales. The search field can be a powerful tool. For instance, your customers may have heard of a brand, but are unsure of its exact name or perhaps they misspelled the brand.
It’s hard to believe that just five years ago, Ecwid was released to the world as one of the first 100% AJAX e-commerce platforms. For small business merchants, AJAX may not mean much, but what it does for small businesses is powerful. Since 2009, Ecwid has enabled merchants with an existing website, blog, or Facebook page to easily embed an online store that blends into the respective site.