在企业主题上发布什么内容: 10 吸引客户注意力的创意

12 min read

In today’s digital age, social media platforms are the most powerful and cost-effective tools to promote businesses. One platform that is quickly gaining popularity is Threads by Meta.

While skeptics believe that Threads is just Twitter’s (actually X’s) knock-off and will be forgotten about soon, experienced business owners know that there’s no such thing as “too much free promotion.” Since Threads doesn’t support ad tools yet, 您有一个独特的机会将您的业务展示在客户面前，而无需争夺他们的注意力并通过提升的帖子压倒他们.

在这篇博文中, 我们将分享品牌如何从使用 Threads 开展业务中受益，并为您提供有关发布内容以吸引潜在客户的启发性想法.

什么是 Meta 的线程?

Threads是Meta发布的新社交网络平台, 拥有 Facebook 的同一家公司, Instagram的, 和 WhatsApp. Threads 的主要焦点是通过分享短文本帖子来开始讨论. You can add pictures, 影片, and links to a text post, too — it’s a lighthearted app compared to the others.

If you’re tired of the ad clutter on other social media networks, then Threads by Meta is the perfect platform for you since it doesn’t support ad tools yet. 记住, 尽管, that Threads isn’t available in the EU.

Threads is a great place to start conversations with your audience

How Can Brands Benefit from Using Threads for Business?

As Threads is still in its early stages, businesses can gain an edge over their competitors by being the first to use this social platform.

Paid advertising isn’t available on Threads yet, so if you start promoting your business through this platform now, you’ll be able to get your message in front of potential customers without spending a dime.

然而, some experts say that Meta might roll out branded content tools for Threads, the same ones Instagram now has on their platform. 本质上, branded content is posts that include sponsored or influencer content. 这意味着内容创建者已获得企业对其帖子的补偿.

如果释放, 即使没有传统的付费广告，品牌内容工具也将为企业提供更多在 Threads 上推广其产品的机会.

在我们的文章中了解有关如何将 Threads 用于企业的更多信息:

目前, 企业应该在 Threads 上与受众互动, 保持轻松并享受乐趣. 虽然该平台相对较新, 成功在于关注对话并观察线程上的用户活动. 这意味着发布与您的受众相关的有机帖子并与您的关注者互动.

最好在 Threads 上询问观众对您的期望, 正如语法所做的那样

作为企业在主题上发布什么: 10 想法

由于 Threads 是一个相对较新的社交网络, 制定适合您业务的策略至关重要. 首先回答以下问题:

作为一个品牌，我们是谁? 谁是我们的目标受众?
我们的品牌将在 Threads 上传达哪些关键信息?
我们的品牌想要发起或加入哪些对话?
我们如何帮助我们的目标受众? 我们可以创建哪些内容来为社区增加价值?
我们想要发布什么样的可共享内容? 我们想帮忙吗, 鼓舞人心的, 有趣的, 等等?

现在您已经起草了您的线程策略, 请注意以下您可以利用的帖子想法:

提出一个发人深省的问题

吸引受众的最佳方法之一是提出有关您的利基或行业的发人深省的问题. 这将鼓励您的听众分享意见, 见解, 和经历. 开始对话有助于激发联系并围绕您的品牌建立一个强大的社区.

不要忘记回复用户的评论! 仅仅鼓励潜在客户参与您的讨论是不够的. 回应他们有助于建立融洽的关系, 让您的企业更加平易近人、更具吸引力.

Spotify 只问了一个问题就开始了一个巨大的话题 (非常流行) 问题

分享与您的受众相关的实用建议

Threads 的一个基本要素是与关注者沟通和互动的能力. 该平台采用对话方式, 允许用户以个人和直接的方式与他们的关注者互动.

考虑您的受众可能面临的与您的专业领域相关的挑战. 然后提出一个简单实用的解决方案并将其发布在线程上. 关注后续问题和回复. Threads 非常适合社区建设, 回答观众的问题是开始建立这种联系的最佳方式之一.

跟踪提及情况，以便您可以像 Bread 一样及时回复客户的问题

发布相关主题的主题系列

考虑制作一系列相互连接的博客式主题，以建立强大的在线形象并提供有价值的内容. 这些主题可以专注于特定主题, 使您能够提供全面的见解, 分解复杂的概念, 或讲述一个引人入胜的故事. 例如, 你可以制作一个主题系列来揭穿你所在领域的常见神话.

为了获得最佳效果, 将你的系列分成小块. 这不仅可以让您的观众轻松跟上, 但这是一个参与迷你线程系列的各个部分的绝佳机会 (这基本上意味着您的页面有更多的参与度). 这边走, 您鼓励重复访问并在观众中培养社区意识.

亚当·莫塞里, Instagram 负责人, 共享一个线程，其中包含一些有效使用线程的技巧

创建精选资源列表

互联网的美妙之处在于，您能想到的任何主题都有大量信息可供使用. 然而, 人们可能很难找到有专家支持的准确可靠的信息.

您可以通过创建和共享文章等有价值的资源来提供帮助, 工具, 和书籍来展示您的专业知识. 有用且信息丰富的精选列表也具有良好的共享潜力, 这有助于提高您的在线形象.

清单可以像夏天的待办事项一样简单, 正如公寓疗法所做的那样

发表个人反思, 故事, 意见

分享个人故事, 经历, and reflections is particularly beneficial for business owners that rely on their personal brand for marketing. 然而, 确保这些叙述与您的行业保持相关性至关重要. 您想保留您的品牌和利基市场, 不要将您企业的 Threads 帐户变成您的日记.

通过参与真实的故事讲述, you can establish emotional connections, show your entrepreneurial journey, and inspire your followers.

Cassey Ho, CEO and Head Designer of Popflex and Blogilates, shares her approach to designing a collection

Share a Sneak-Peak of Your New Product

Creating teasers of your new products or services helps keep your followers excited and engaged. 例如, if you run a restaurant, you can post a picture of an upcoming dish to instill anticipation and excitement in your followers.

Since Threads is all about inviting people to join your discussion, don’t forget to ask customers what they think about the upcoming product and be open to their feedback.

Ritz introduces their new product with reference to the trending Barbie movie

Make Behind-the-Scenes Posts

Share behind-the-scenes content of your business to give your followers an exclusive look into your company culture. 然而, don’t just post any picture from your day-to-day. Consider behind-the-scenes posts an opportunity to clearly communicate your company’s values—this will help you attract 您的 target audience.

Olipop uses trendy slang when posting their behind-the-scenes to stay relevant to their audience

Start Simple But Engaging Challenges

If you’re having trouble coming up with content ideas, consider starting a challenge. This could be anything from encouraging people to share a picture from their camera roll or submit their best story/recipe/tip/etc. that somehow relates to your product.

The key is to make the challenge simple and achievable so that everyone feels like they can contribute. 这边走, you’ll be sure to see engaging results!

This simple and fun post by Cinnabon generated lots of engagement for their page

Show How Customers Use Your Product

Another way your business can benefit from Threads is by showcasing how your products or services are used in real life.

User-generated content is an excellent strategy as it promotes your products while fostering a sense of community and loyalty around your brand. 加, it makes your followers feel like a part of your brand, which helps create a long-lasting relationship with them.

Lolavie reposts their customer’s results of using their product

例如, if you sell workout clothes, you could post pictures of your customers using the clothes at the gym. It’s a great way to showcase your products and offer social proof of their excellence.

撒点幽默

幽默不仅为您的内容增添乐趣, 它还有助于个性化并使其更具相关性. 所以继续吧，让你的创造力尽情发挥!

当谈到为您的内容添加幽默时, 有很多选择可供探索. 但无论您决定发布什么, 无论是模因, 诙谐的俏皮话, 轻松的玩笑, 或巧妙的幽默, 确保它与您的品牌保持一致并与您的受众产生共鸣.

美宝莲发布了一个笑话，引起每个夏天化妆的人的共鸣

现在您知道要在主题上发布什么内容了，那就去做吧!

通过利用应用程序的功能, Threads 上的企业可以创建真实的, 引人入胜, 和个人品牌形象. 该平台帮助企业围绕其品牌创建社区, 促进忠诚度和长寿.

为了获得最佳效果, 记住这个建议:

Stay active on the app—join conversations and reply to the content of others. Threads 是一个相当开放的平台: 你不只是评论一个帖子, 你的回复是公开的，所有人都可以看到. So you have more opportunities to get your brand and message across.
To attract a wider audience, post content that is not only relevant but also highly shareable. By creating content that resonates with your target audience’s interests, 情绪, or aspirations, you motivate them to hit that share button.

So if you’re a business owner looking for new and free ways to promote your brand, give Threads by Meta a shot; you won’t regret it.

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Aug 3, 2023

About the author

Anastasia Prokofieva is a content writer at Ecwid. She writes about online marketing and promotion to make entrepreneurs’ daily routine easier and more rewarding. She also has a soft spot for cats, chocolate, and making kombucha at home.