10 更新 Ecwid 商店的简单方法

Posted 4 年 ago 经过 Anastasia Prokofieva

根据 Walker Research 最近的一项研究, 86% 的消费者愿意为更好的客户体验支付更多费用. 当企业为客户付出更多努力时, 这些客户更有可能通过未来的购买和推荐来回报他们.

考虑新年决议以改善您的客户体验? 我们汇总了 10 大低维护方法清单，让您的商店焕然一新.

你可知道?

我们不断发布很酷的新更新以改善您的 Ecwid 体验. 如果您刚刚开设店铺, 大多数这些功能将自动为您的商店启用——包括本文中提到的许多工具. 如果你已经和我们在一起一段时间了, (超过六个月) 您可以在 “什么是新的?” 控制面板部分并手动激活它们. 很简单——只需滑动按钮即可 "启用". 我们已将激活时间留给您，以确保您的业务流程或商店外观不会发生意外变化.

启用下一代店面和单页结账

在 2018, 我们向商家展示了我们的下一代店面——一种彻底改进的购物体验，其中包括一个新的产品目录; 新产品, 大车, 和结帐页面; 以及为产品页面提供一键式定制选项的全新现代设计, 专为智能手机和平板电脑优化.

启用下一代店面还将为您的客户提供简化的结帐流程, 减少摩擦并使购物者更容易在您的 Ecwid 商店中完成购买. 透明的单页结帐显示购物车内容以及所有产品和订单信息, 结帐页面顶部的新表格会收集客户电子邮件以帮助您建立电子邮件列表.

客户在结帐页面上看到他们的下一步

它并不止于此. 启用这个新店面还会解锁其他新功能，例如多语言商店和产品过滤器 as well as helping your store meet accessibility guidelines by making your content reachable and visible to screen readers and keyboard users.

Apart from the latest features and designs, Next-Generation storefront will be a requirement for stores subject to GDPR (data protection law) and Strong Customer Authentication (regulation for online payments) in order to remain compliant while doing business in participating countries. So whether you’re in it for the features or by government mandate, this is one update you shouldn’t hesitate to enable.

If you set up your Ecwid store before 2018 and think you might still be using the old storefront, you can enable the Next-Generation Storefront in the “什么是新的?” section of your Control Panel.

Read more about the advantages of Next-Generation Storefront 和 One-Page Checkout.

Display Your Store in Multiple Languages

If you sell globally or in a multilingual country, you can set up your storefront to display your content in up to 51 languages based on the user’s browser language.

When you add languages to your store, your store labels and email notifications are automatically translated into your selected languages. You can also add translations of your product and category titles and descriptions in your Catalog settings to create a complete storefront that speaks your customer’s language.

If you signed up before April 2019, enable the Multilingual Store feature in the “什么是新的?” section of your Control Panel.

读 how to set up multilingual storefront and convert international customers.

Integrate Your Store with Facebook to Reach More Customers

The roughly 2.45 十亿 active Facebook users around the world spend an average of 38 分钟 on their Facebook apps every day. And more and more, a portion of that time is being used to discover new products and services. So make social selling part of your strategy with Ecwid’s premium Facebook Shop integration.

只需点击几下, and you can add products from your Ecwid store to the Shop section on your Facebook Page. Worried about managing multiple sales channels? Don’t be. With Ecwid’s Facebook Shop integration, changes to your product catalog will be automatically synced across your website and Facebook.

Our integration even makes it easier to run effective advertising campaigns, allowing you to quickly create Facebook ads that showcase your products.

A Facebook product page for Sweet Memories Gift Shop

Set up your Facebook shop in the Sell on Facebook page of your Control Panel.

If you set up your Ecwid store before 2018, you’ll wanna check out the “什么是新的?” section of your Control Panel first to enable the latest Facebook Shop integration.

Need help taking your store to Facebook? Visit the Ecwid帮助中心.

Recover Abandoned Carts with Automated Emails

超过 69% of online shopping carts are abandoned, but that doesn’t mean they have to stay that way. Remind customers about the products they left in their carts with automatic emails.

Cart recovery emails are specialized emails that remind shoppers who’ve added an item to their cart to return to your store to complete their purchase. 和最好的部分? You don’t even have to send them yourself. 与Ecwid, abandoned cart recovery emails are sent automatically if you turn on automatic cart recovery in the Abandoned Carts page of your Control Panel. Feel free to edit the template of your email to fit your brand.

Abandoned cart recovery is one of the easiest ways to increase sales among interested shoppers. And with Ecwid, all you have to do is turn it on.

If you’re already using automated abandoned cart recovery emails and you enabled them before 2019, you can switch to our newest abandoned cart email template for an optimized layout and call-to-action buttons next to each product. Here’s how it looks:

The latest version of Ecwid’s abandoned cart email template

To enable the new abandoned cart email template:

去你的 Control Panel → My sales → Abandoned carts.
Scroll to the bottom of the page and click “Edit template”.
Click on “Revert to default” under the HTML template block.
Customize the email subject line and content and save your changes.

Customize Instant Site for Your Brand

Ecwid 即时网站 is a life-saving one-page website, packed with easy design tools to help you create and launch a website fast without the stress of coding.

If you want a website that will flatter your brand without selling your left arm to hire a developer, then Instant Site is for you. 最重要的是, it comes free with your Ecwid account. Here are some of the awesome features waiting for you in Instant Site:

30 ready-made design themes
A variety of cover and product catalog layout options
Updated Testimonials section to add up to four testimonials

To update your Instant Site, 去 “Website” tab in your Ecwid Control Panel and click “Edit.”

Find the best theme for your store in the Themes section

Add Gift Cards to Your Store

As one of our newest features, gift cards is one tool you’ll definitely want to consider.

There’s a reason gift cards were one of our most requested tools among Ecwid merchants.

Gift cards are the single most requested wishlist item
Gift cards reduce returns by enabling recipients to get exactly what they want
And about $1 billion in gift cards go unredeemed every year, delivering sales at no cost to merchants

感兴趣的? 去 Control panel → Catalog → Gift Cards to set up gift cards for your store.

You can edit the product details of a gift card the same way you would for a physical product

Add Messenger Live Chat to Your Site

Adding Facebook Messenger live chat to your site is the easiest way to meet shoppers’ demand for fast and convenient customer care. Facebook Messenger is simple to use, and with 1.3 十亿用户 each month, it’s already the most popular live chat app on the market.

Curious if customers care about live chat? Here’s a couple stats from a recent survey:

56% of respondents said they would rather message than call customer service
和 44% of respondents said that having the ability to talk to a seller in the middle of an online purchase is one of the most important services and online store can offer.

You can help customers make a purchase decision during a live chat conversation

读 how to connect and use Facebook Messenger live chat in your store.

Make Your Store More Trustworthy

With new data protection laws like GDPR and CCPA, data privacy will continue to be a hot topic. 和 53% of global internet users concerned about their online privacy and another 71% of US consumers worrying about how brands collect and use their personal data, it’s critical to demonstrate that your store can be trusted with customers’ personal information.

If you’re using Ecwid, we make that a little easier by offering bank-level security with PCI DSS Level 1 certification, so that merchants and customers alike can feel safe about their data.

To help customers feel more secure shopping in your store, here are a few quick tips:

Add a checkbox with “Terms and Conditions” 在结帐时.
Enable the GDPR cookie consent banner. If you plan to do business in the EU, you’ll want to ask your store visitors for permission to use cookies.
Install the TrustedSite app. Once you pass the app’s security tests, your website will receive the TrustedSite trustmark, which let’s customers know that your business is legitimate and reliable.

Add More Testimonials and Reviews

Reviews aren’t just nice to have: according to a survey by Statista, 作为 2019, online shoppers expect an average of 112 评论 before they’ll trust a product they found online.

Here are a few ways to add more reviews to your Ecwid site:

Add a Testimonials section to your Instant Site. 开始, go to your Control Panel → Website, and click on “Edit Instant Site design and content.” Then choose “Customer Testimonials” to add up to four testimonials to your website.
Install the 乐于助人的人群 app to allow customers to rate your products and leave reviews on product pages. Curate and share your favorite reviews in your testimonials section on your website, 在社交媒体上, in digital ads, 和更多.
Install the Trustami app to collect your product ratings from more than 20 平台 (including eBay, 易趣网, Facebook, 亚马逊, 和谷歌购物). 管理, publish, and promote, all in one place.

Customer reviews on a Kissed By A Bee 产品页面

Add the Pinterest Tag to Your Store to Advertise on Pinterest

An impressive 64% of Pinterest users have bought a product after seeing a brand’s pin, which is reason enough to make Pinterest priority for many businesses. But Pinterest also has the unique ability to create social media content that lives on long after the useful life of its rivals. Where most social media content may “live” for a couple of hours, Pinterest pins can win repins and engagement for months after an initial posting.

And as of 2019, Pinterest is helping businesses get even more love on their platform with Shopping Ads from their self-serve interface.

Add the Pinterest Tag to your Ecwid store to get the most out of your ads. The Pinterest Tag is a tiny analytic tool that allows you to target your store visitors, find lookalike audiences, and track return on ad spend from your new campaigns. And with Ecwid, set-up is as easy as a couple clicks.

Basic Pinterest ad format with a single featured image. Video and carousel ads are also available (图片: 平特雷斯特)

不错过任何更新

Missed any of these features? Here’s a few tips to make sure you’re always up-to-date on the latest and greatest:

Make a habit of checking the “什么是新的?” section of your Control Panel for new features and updates. You can read short descriptions of new features and enable them on the spot.
Subscribe to the Ecwid E-commerce blog newsletter to stay in the know and get tips for better online selling delivered right to your inbox.
And add Ecwid帮助中心 to your bookmarks so you’re always ready when you need help managing your store.

About The Author

Anastasia Prokofieva is a content writer at Ecwid. She writes about online marketing and promotion to make entrepreneurs’ daily routine easier and more rewarding. She also has a soft spot for cats, chocolate, and making kombucha at home.