5 组织您的 Instagram 商业资料的简单步骤

7 min read

How do you turn your Instagram followers into paying customers? Help them find what they want as quickly and easily as possible.

As your Instagram skills evolve and your posting schedule grows, content overload can take its toll. It’s that pivotal moment when your faithful followers would rather exit your page then scroll through endless posts to find the information they want.

A happy follower is a shopping follower. So help your followers find what they want faster with our easy steps to optimize your business profile on Instagram.

还: 留住你的客户: How to Fix Your Store’s Navigation

步 1. Add Text to Your Instagram Pictures

When followers come to your Instagram account, they see a feed full of photos. Pretty standard Instagram stuff. 很遗憾, sometimes it can be hard to guess which of the beautiful photos will offer more than just eye candy, with information about prices, 船运, 销售量, or new products.

If your post offers important news alongside its visual flair, drop a short title on the photo. You’ll help your audience avoid missing useful information, and new followers will be able to find answers to their questions more quickly.

text on pictures for selling on instagram

@cakesafe adds text to a picture to announce a special offer

Use text on a photo to mark posts with FAQ, blog categories, sales announcements, 特别优惠, and new collections.

Texts make posts stand out in the @asos feed

If you are selling products on Instagram in a video, create a thumbnail preview with text to maximize your post.

how to sell on instagram in a video thumbnail

@sephora puts text on a video preview

Titles quickly tell your audience what the video is about and if that content would be useful to them.

Followers of @dean.schneider won’t miss a video with a giveaway

学到更多: 如何在 Instagram 上销售: 初学者完整指南

步 2. Use Hashtags

Hashtags help amplify your content, but they can also be used to adjust your profile navigation for selling on Instagram as well. Start with the name of your account, then create a short hashtag for each type of post you regularly publish: new arrivals, 生活技巧, backstage… whatever best communicates your posts. 例如, #yourstorename_reviews, #yourstorename_products, 等等.

When you decide on your branded hashtags, make a post with a list of the names and a short annotation for each of your categories. Don’t forget to add text to the picture.

步 3. Save Everything in Highlights

You can save your Instagram Stories to special folders — Highlights — under your profile’s bio.

how to make instagram shoppable story highlights

@packagefreeshop uses highlights to tell customers about the store’s policies

By storing all your important information in Highlights, followers will be less likely to need to search through your posts to find what they’re looking for.

A highlight with a list of branded hashtags by categories

Then create several highlights with your most important information, like brand story, 船运, 价格, 顾客评论, 联系人, 和特别优惠.

@cm_cardiff use their branded hashtags as titles for highlights

Instagram is all about the visual, so spend some time making covers for your Highlights. Add a highlight with a list of your branded hashtags and a cover titled “Tags” or “Start here” to clue followers in on where to look first.

Try to use the same color or print on your covers to give your account a polished look.

@freshbeauty uses similar looking icons for highlights’ covers

To create your cover, add a picture with a title to Stories → save that story in Highlights → choose it as a cover.

A cover is an Instagram story that you save as a highlight

还: 如何为您的企业简介撰写精彩的 Instagram Bio

步 4. Enable Shoppable Posts

Instagram Shoppable posts allow you to tag your products in photos and sell directly to your followers. A product tag provides customers with pricing, details, and a direct link to buy the item in your online store. Which means your followers can complete a purchase without ever leaving their favorite photo app.

看看我们的 guide to enabling Shoppable posts to find out just how easy it is.

Write “Tap to shop” in the caption, like @poorlydrawnlines, to let followers know the post is shoppable

还: How Ecwid Merchants Can Now Reach 1 Billion Shoppers

步 5. Add a Linktree to Your Instagram Bio

You can only add one link to your Instagram bio, 但 services like Linktree, Lnk.bio, and Campsite.bio let you make the most of it. Use these tools to create a simple web page with quick access to all the most important information on your site, like email signup, pricing details, and your contact page. You’ll never have to choose!

@livelarq shares links to a blog post, “About us,” and their “Sign up” page

Bonus! Linkup for the link in bio

Another way to fully optimize your landing page is with a “link in bio” tool. “Link in bio” tools like Linkup allow brands to craft customizable landing pages for their links in bios. 这使您可以通过为社交媒体受众策划特定内容来最大限度地发挥“生物链接”的潜力. 虽然链接到现有网页可能很有效, 创建自定义, 独特的生物链接登陆页面创造更多机会和更大潜力.

如果您正在寻找免费但功能强大的链接生物工具, 查看衔接. 只需点击几下, 您可以轻松构建适合移动设备的页面来展示您的社交资料, 工作, 内容, 甚至产品. 此功能对于品牌特别有帮助, 艺术家, 内容创作者, 和影响者, 因为它允许您的关注者直接从您的链接页面进行购买或获取您的商品.

Linkup 具有由 Ecwid 提供支持的独特优势, 强大的电子商务平台. 这种集成为您的品牌随着品牌的成长而扩展提供了无限的可能性. 例如, 您可以添加更多销售渠道并探索新的盈利方式.

Linkup 还提供详细的页面性能洞察和轻松的自定义，使您的页面与您的品牌完美匹配.

关闭

Convenient content organization shows your audience that you care about them and their shopping experience, building credibility and helping you look like a social media baller in the process.

How do you organize posts on your Instagram?

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Sell on Social 在 Instagram 上销售

May 8, 2019

About the author

Jesse is the Marketing Manager at Ecwid and has been in e-commerce and internet marketing since 2006. He has experience with PPC, 搜索引擎优化, conversion optimization and loves to work with entrepreneurs to make their dreams a reality.