This message is for any business owner running an online store—don’t sleep on the endless possibilities of the digital era! You have so many tools available to portray your brand’s unique message, and the most persuasive of them all is 视频.
Consumers are more inclined to buy products they can visualize and understand well. By showcasing product videos in your online store, you can boost conversion rates (meaning more customers will complete the purchase.)
In this blog article, we will explore the reasons why videos are essential to an online store, share tips on how to use videos to your advantage, and provide some inspiring product video examples.
Why Use Product Videos in Your Online Store
第一的, let’s discuss how videos can make a difference in your online store and product gallery:
Videos Help to Convert Customers
Data summarized by Invesp proves that watching a video influences customers’ decisions a lot:
- 74% of users who watched an explainer video about a product subsequently bought it.
- Product pages with videos convert 80% 比没有的更好.
These stats prove that videos are an efficient way to convince potential customers to choose you over competitors and turn them into paying customers.
Videos Speak Volumes
你知道吗 60% of consumers would rather watch a product video than read a description? When you think about it, that’s not surprising. Product videos can bring more context to your product and are easier to understand.
In videos, you can show how the product works or discuss features in detail, making it easier for potential customers to determine if the product meets their needs.
Product review videos are one of the most popular types of video content (资源: 政治家)
Videos Boost Time on Site
As an online business, you should be looking for ways to make visitors stay longer on your site. That’s helpful for sales and also for SEO, as it signals to search engines that people find your website worth browsing.
然而, the average time consumers spend on a page is less than a minute. 幸运的是, videos can be a game-changer! They can grab people’s attention and keep them on your site longer.
还: A Highly Effective SEO Strategy To Increase Traffic
How to Use Product Videos: 5 Proven Strategies
Now that we’ve discussed why videos are essential for business owners, let’s look at the different ways you can use them in your online store.
展示您产品的功能和优点
视频是解释您在在线商店中销售的产品的功能和优点的好方法. 用它们来:
- 展示您的产品在现实生活中的外观 (尤其是如果您销售服装, 配件, 家具, 等等)
- 解释产品的成分 (非常适合化妆品, 皮肤护理, 食物 & 饮料, 等等)
- 揭示您的产品与其他产品的区别.
例如, Purple 与 YouTube 频道 What’s Inside 合作制作了一段视频，展示他们的枕头由什么制成，并比较不同品牌的枕头. The video did a great job of showing the product’s unique benefits and how it differs from competitors without being too sales-y.
Product demonstration videos also work great for products with moving parts—fitness equipment, bicycles, musical instruments, 和更多. A short video showcasing the product in action is much more persuasive than a text description or a static image.
Explain How to Use Your Product
If you sell products requiring some assembly or with complicated instructions, 视频可以让他们更容易理解. 为每个产品制作一个视频说明，并向客户展示如何使用它.
讲解视频有助于分解复杂的产品，使它们更加平易近人、用户友好. 如果你是卖技术, 数码设备, 或其他复杂的项目, 讲解视频也很有帮助.
然而, 即使您销售护肤品等常见产品, 您可以从讲解视频中受益. 服用 CeraVe, 例如. They made a short video explaining which CeraVe products suit different skin types. Choosing the right product can be difficult for customers, so the brand did a great job clarifying the differences between their cleansers.
Demonstrate Social Proof with Customer Testimonials and UGC Videos
User-generated content refers to videos and photos real customers create about your product. These videos are compelling, showing customers that real people are using your products and benefiting from them. It is a more trustworthy approach than text testimonials. It’s honest and carries more trust than any marketing message you can create.
If your customers already use and love your products, ask them to share their experience with a video or two! Ask them how the product helps in their daily lives, what they love about it, 等等. 或者, if you’ve collaborated with influencers for a review, you can reuse their video and add them to product pages.
播客: 无需猜测的影响者营销
Customer testimonial videos are beneficial for any business, 但尤其是服务业, 因为为他们制作不同类型的视频可能会更加困难.
例如, 新书, 一家会计软件公司, 创建了一个由代表其目标受众的客户展示的推荐视频. 视频中, 他们解释了如何使用 FreshBooks 使企业主和会计师能够在战略增长方面进行协作.
您可以收集客户视频评价, 以及在您的在线商店中展示其他类型的社会证明 乐于助人的人群 应用程序.
添加教程视频
Tutorial videos are educational videos related to your products. It’s an effective way to show off what your product can do and boost conversion rates in the long run.
Tutorial videos are helpful for any store that sells products with multiple features. 例如, if your business sells digital cameras, you can create a tutorial video showing how to use your camera to make better shots at night. You can use tutorial videos to help customers get creative with your product and offer them some tips and tricks.
例如, a flower and plant store, Bloom & Wild, shares a tutorial on pressing flowers. Not only does the video show what customers can do with their product, but it also helps establish the business’s credibility in the niche.
Display a Lifestyle Video
Lifestyle product pictures show the product in action and give potential customers a better idea of how it would fit into their lives. It helps potential customers imagine themselves using the product, which is a persuasive tactic.
生活方式视频的关键是描绘客户想要的生活方式, 他们向往的生活.
例如, 如果你卖配件, 不要只制作模特穿着您的产品的视频，您必须按照目标受众梦想的方式为模特着装. 使用道具并在对产品和目标受众有意义的有趣环境中进行拍摄.
例如, Nike 与时尚和生活方式影响者 Tony Tran 合作制作了一段 TikTok 视频，展示他们的产品非常适合运动和日常穿着. The video definitely strikes a chord with people who don’t want to sacrifice style for comfort.
How to Add a Video to a Product Page
It’s likely you’re already using videos for your social media, but let us remind you about the stats we’ve shared above: product pages with video convert 80% 比没有的更好. So adding videos to your product pages is worth considering!
For business owners using Ecwid by Lightspeed to sell online, adding a product video to a storefront is a piece of cake. If you don’t have an Ecwid store, 这是你创造一个的标志.
在您的 Ecwid 商店, 您可以将视频与图像一起添加到产品库中:
Ecwid 商店 Pho U 在产品库中使用他们的 TikTok 视频
If you use a video as the main product media, 其缩略图将显示在店面上:
您可以选择在店面显示视频的缩略图
在产品库中显示视频, 将其上传到 YouTube 等流行托管平台上, Instagram的, Facebook, 抖音, 维密欧, 等等, 然后将视频链接添加到产品页面. 十分简单!
您可以为一种产品添加无限量的视频 - 视频大小没有限制, 长度, 纵横比, 或分辨率.
请查看我们的帮助中心，了解有关的说明 将视频添加到您的产品库.
学到更多: 产品页面设置: 17 提高转化率和增加销量的技巧
通过产品视频提升您的店面
使用视频在在线商店中展示产品可以带来一系列好处，并且可以成为从竞争对手中脱颖而出并将商店访客转化为客户的完美方式.
Videos have the power to positively influence your 品牌标识. 当您分享展示产品质量和工艺的视频时, 它为您的品牌增添了真实感. 因此，请务必利用视频来发挥自己的优势，并提升访客在商店中的体验.
快乐销售!
