The rise of ecommerce has shifted the ways many companies conduct business, 以及我们谈论业务的方式. 即使在过去十年内, 用于开展业务的数字平台的可用性猛增. While ecommerce itself is not brand new, 它的许多趋势和实践都是, 由于这种快速发展.
For ecommerce businesses, 掌握最新趋势和变化是一项独特的挑战. 对于那些能够跟上不断变化的环境的人来说，激动人心的机会可能会定期出现. 但随着发展速度, 这通常说起来容易做起来难. 寻找方法来实施为您的业务优化最新技术和应用程序的实际实践并不总是那么简单.
一个突出的例子就是无头商业的想法, or headless ecommerce. Major brands like Nike have adopted a headless approach to great success. 自然, 其他人则希望通过采用类似的方法来复制这种成功. “无头商务”是今天被广泛使用的一个短语, 但其含义很容易引起混淆. Is headless ecommerce a good thing, 或者坏事? 什么是无头电子商务, 确切地? 如果你问自己这些问题, 我们可以为您解答.
什么是无头电子商务?
无头商务 refers to a strategy for structuring an ecommerce platform so that the frontend and backend can function separately. 换句话说, 网站面向客户的前端 (图形, 文本, 链接, 设计, 等等) 可以不受干扰地工作. 同时, 可以在后台集成新的后端代码，以优化每个人的体验.
该系统允许更快的周转和对平台的新更改的实施. 旧型号, 前端和后端链接在一起的地方, 添加新扩展时使用效率较低.
在考虑无头商务时，使用在餐厅外出就餐的类比可能会有所帮助. The frontend of the ecommerce platform is represented by the menu and your waiter or waitress. 浏览菜单后, 你做出选择, 然后您的服务器将信息传递到后端. 在后端, 你的食物是由厨房准备的, 并作为成品带回给您.
现在想象一下，如果服务员需要回到厨房自己准备食物，这个过程的效率会有多低. 这可能会为业务量较小的企业提供更可定制的体验. 但是对于一个试图优化和服务尽可能多的客户的企业来说, 分开两端是非常优越的.
所以现在你更好地理解了无头商务的一般概念, 你可能想知道它到底是什么样子. Here’s a quick breakdown of how headless ecommerce platforms work.
无头电子商务平台 101
如前所述, headless ecommerce is intended to help companies adapt and evolve seamlessly by decoupling frontend and backend programs. 但是这些程序到底是什么, 这种分离是如何进行的?
前后端解耦过程严重依赖API (应用程序接口). API 是一个奇特的术语，指的是允许两个或多个程序相互通信的系统. With a headless ecommerce platform, 尽管执行不同的任务，但各个程序能够通过共享 API 进行通信. This is the key to headless ecommerce architecture. API需要允许后端和前端软件之间的信息无缝交换.
如果您认为这听起来太复杂而无法为您的企业实施, 别担心. While headless ecommerce itself involves a bit of complex programming, 通过一个实现它 内容管理系统 (内容管理系统) 简化流程. A headless CMS for ecommerce allows businesses to create, 编辑, and modify their ecommerce website without requiring much expertise.
Ecwid用户, 例如, can easily implement our ecommerce software with any CMS they are already using. Our software is engineered to offer a headless commerce experience, 所以你需要做的工作相当有限.
Best Headless Ecommerce Platforms
Want to set up your own business website for headless ecommerce? The good news is you don’t need to build your own website from scratch to do so. The simplest way to get set up is to use an ecommerce platform that makes headless ecommerce easy.
A headless ecommerce platform allows business owners to customize their online store without needing to be web design or coding experts.
If you don’t know where to get started, we’ve compiled a list of some of the best headless ecommerce platforms. Here are a few of the best platforms that offer headless functionality.
Commercetools
Commercetools is a headless ecommerce platform with omnichannel functionality. This means it can easily be integrated across multiple platforms for a seamless user and brand experience. Commercetools is an effective platform for both B2B and B2C companies, as it offers a range of useful features for both. It’s also relatively easy to use with very adaptive APIs (应用程序接口).
There are several highlights to using CommerceTools as your headless ecommerce platform. One of the platform’s most notable features is its point of sales functionality. The platform has a robust offering of POS features that make the customer experience simpler and streamlined on any platform. Commercetools also has everything an ecommerce business needs for inventory management and data flow management. As far as headless ecommerce platforms go, Commercetools is one of the more user-friendly options.
然而, there are a couple of potential issues that users should be aware of. The first is that Commercetools is lacking in dedicated customer support. Users have no access to phone support or live chat support, so any help requests must be handled via email. Second is that Commercetools’ pricing plans are quote-based, meaning it can be hard to predict costs. Clients will need to contact Commercetools directly (by email) to receive a quote for their business.
Adobe 商务 (Magento)
Adobe 商务, formerly known as Magento, is a headless ecommerce platform from one of the most trusted names in business software. As one might expect from a brand like Adobe, Adobe Commerce has a lot to offer. Adobe Commerce is extremely customizable, making it one of the more flexible ecommerce options available. 然而, taking advantage of this customizability requires a bit of knowledge and expertise. But for those who can manage it, the options available to Adobe users are virtually endless. Adobe Commerce offers excellent data and inventory management, seamless cross-platform integration, and robust inventory management.
Adobe Commerce also offers reliable customer support, including advanced guidelines for how to use all the available features. For specific inquiries, users can also schedule an appointment for live support.
Adobe Commerce’s interface can be fairly overwhelming at first due to the high volume of available tools. 然而, it is a fairly user-friendly interface. While it may require a bit of searching and navigation, most users can find everything they need with relative ease.
Adobe Commerce is good for B2B and B2C companies alike. And while it offers a lot, that extensive offering also comes with a steep price tag. Like Commercetools, Adobe’s pricing plans are only available upon request. This can make it difficult to predict exact costs, but it does mean your payment plan can be highly customized. 然而, the more features you need, the more expensive the service gets.
Nacelle
Nacelle is a headless ecommerce platform that offers seamless migration for existing businesses. This makes it a very good option for companies who are looking to upgrade over their existing ecommerce infrastructure. Nacelle is excellent at gathering data across other platforms your business might use, like Shopify or Salesforce. Nacelle can then easily integrate that data across all channels to help you grow your business.
Aside from adaptability, Nacelle has all of the essential tools that businesses require from an ecommerce platform. POS and payment processing functionality, 库存管理, and content management are all strengths of the platform.
Nacelle uses easily workable design templates with moderate customizability features. While it is not quite as customizable as other headless ecommerce platforms, it is still fairly flexible.
Nacelle is lacking in live customer support. 然而, the platform does offer plenty of support features in the form of blog posts, user guides, and FAQ pages. Users can contact Nacelle via email for specific inquiries if needed.
Nacelle offers a free demo to get started, which is a nice offering for new users. 然而, once the demo expires, pricing is based on the amount of items your company sells per month. Whether or not this pricing system is better or worse for you depends on the volume of your sales. The higher your sales, the more expensive the platform becomes. 然而, this is not a bad problem to have if it means your business is successful.
Ecwid
What makes Ecwid unique among other ecommerce platforms is the availability of totally free features. For new businesses just starting out, Ecwid represents the best free headless ecommerce platform. Unlike most platforms, which only offer limited-time free trials, Ecwid’s start plan is totally free for stores listing up to five products.
Ecwid’s free plan allows users to create product listings for five products plus set up shipping and payment processes. Users can also access Ecwid’s easy-to-use website design software with the free plan.
当然, for users who want access to more advanced settings, Ecwid also offers higher-level paid plans. But even those cost less than many of the other headless ecommerce platforms on this list.
Ecwid’s Venture plan lets users list up to 100 items and sell across multiple platforms. They also receive access to features like mobile support and more extensive store management apps.
Ecwid’s Unlimited plan allows users to access everything Ecwid offers, including their own branded app for selling.
请参阅完整的计划概述和价格 Ecwid 定价 页.
Regardless of which payment plan you choose, Ecwid is designed to be a flexible, user-friendly headless ecommerce platform. Ecwid users can add ecommerce features of their choice to an existing website or build their online store from scratch.
Headless Ecommerce Benefits
Better flexibility
The alternative to headless ecommerce architecture is often called “monolithic” ecommerce. 在这个系统中, 前端和后端都相互依赖. 这使得公司更难对其网站进行更改. 如果你想在后端实现新代码, 它可能会破坏前端的视觉显示. 同样地, 如果你想更新页面的外观, 您需要解决后端代码.
But headless ecommerce solutions eliminate this delicate balancing act. 因此, 您可以根据需要实施任意数量的更改，而无需担心冲突. 这意味着可以更自由地实施更改或适应更新, 您网站中的先进技术.
More sophistication
继续最后一点, headless ecommerce architecture also allows businesses to build more sophisticated websites than ever before. This allows you to accomplish much more in your ecommerce space. 商店页面的动态定价, 高级图形, 互动演示, and more are all made easier with headless ecommerce solutions.
Faster turnaround times
Perhaps the most notable benefit of headless ecommerce is how quickly companies can make changes to their website. With the right headless CMS for ecommerce, 就像插入一个新软件并让它开始工作一样简单. 在以前的时代, 重大更改需要数周或数月的后端编程才能实施. 但现在, 适应动态变化是可能的. 这使企业主可以利用趋势并继续专注于其业务的其他领域.
Cost savings
An extension of the faster turnaround times afforded by headless ecommerce solutions is added cost savings. 后端开发可能是一项艰巨的任务, 昂贵, 和耗时的过程. 但是当它被消除时, 公司不需要在网站编程上花那么多钱. 这些节省下来的钱可以用于公司的其他领域，以实现更大的增长.
Improved website performance
We have mentioned better technology being available through headless ecommerce solutions a few times now. 出色地, 该先进技术还可以提高您的网站性能. 因为无头程序是集中存储的, 使用 API 保持连接, 它们使网站能够快速传递信息. 谈到 SEO 和用户体验, 这是一个主要的好处. 加载时间慢 是最大的之一, 最可以避免的, 网站跳出率高的原因. 简单的说, 您的页面加载速度越快, 他们越容易与之互动, 更好.
Marketing opportunities
这是正确的, headless ecommerce can even help with your marketing, 直接和间接. 这更多的是为您的营销团队提供更多的工作工具，而不是其他任何事情. 例如, social media sharing is an option that is made much easier by headless ecommerce solutions. Headless ecommerce architecture also makes it easier to save and store customer shopping carts, 这提供了机会 客户拓展. 同样地, 通过无头解决方案，这变得更容易. These are just a few common examples of what headless ecommerce solutions can do to grow your company’s online presence.
为您的网站实施最新解决方案时, 机会是无限的. 明年内, 可能会出现新的趋势和技术，从而创造全新的营销机会. And the easiest way to stay on top of those trends is by adopting a headless ecommerce structure.
