In this episode of the Ecwid Ecommerce Show, podcast hosts Jesse Ness and Richard Otey dive into collaborating with other business owners. Collaborations are a great way to expand your audience without spending too much money—but you’ll need to invest some time in it, for sure.
Tune in to find out how to look for possible collaborations, how to connect with other businesses, and what you can do if you don’t have a significant audience yet.
Why Collaborate with Other Businesses?
Collaborations are a great way to expand one’s reach to potential customers. Collaborating with other businesses doesn’t necessarily require spending money. It can be as simple as a cross-promotion on email lists or giving each other a shoutout on social media channels.
然而, you do need to invest time researching and reaching out to potential brands.
How to Choose Brands for Collaboration
Before even contacting a potential brand, you should identify compatible collaborators and plan out what you want from the collaboration.
Here are four main attributes of a partnership to keep in mind:
- Partners should be similarly sized companies. (通常, a bigger company isn’t likely to collaborate with a smaller company.)
- They should sell products related to yours but not be your direct competitors.
- Their products or services should appeal to a similar demographic as yours.
- Their items or services are around the same price level as yours.
例如, if you sell hammers, you want to look for a business that sells tool belts, but not necessarily another hammer seller.
How to Reach Out to Other Brands
When reaching out, you can use various tactics, from emailing, reaching out on social media, or calling.
When you contact other business owners in your market, list the benefits of your potential collaboration, such as leveraging each other’s audiences that share the same interests.
Ask if they are interested in a cross-promotion opportunity where you promote each other’s products. Offer to promote their products in your newsletter or make a post on your social media pages. Be sure to specify your email list and social media audience size.
考虑一起创建一个图像，展示您和他们的产品如何很好地协同工作. 您都可以使用图片来推销您的产品!
与其他企业的抽奖合作
除了电子邮件和社交媒体活动, 您可以提议与潜在合作伙伴进行抽奖或赠品.
通过抽奖与其他企业合作在很多方面都很有效. 通过赠品, 你可以获得更多的追随者, 更多人注册您的电子邮件列表, and reach a wider audience of potential customers.
A third party usually organizes these collaborations, matching up companies based on demographics, product types, and audience size. 一般来说, each of the participating businesses will offer up a gift certificate and promote a sweepstake through email and social media.
A good thing about sweepstakes is that they usually require a participant to enter their email address or phone number. You can get contacts of potential customers through the sweepstake, 而不是仅仅出现在您合作伙伴的电子邮件或社交媒体帖子中.
如果您还没有大量观众怎么办?
如果您刚刚开始您的业务并且没有大量的受众, 你可能认为你不能为合作提供太多. 在这种情况下, 您可以尝试与有影响力的人合作，为您的业务获得更多曝光.
收听我们的播客 网红营销 基于影响者播种而不是按职位付费模型. 影响者播种已被证明更有效，可以帮助您从头开始建立追随者.