6 通过 Instagram 快拍创造销量的简单步骤

14 min read

You’re well aware that Instagram Stories are a great way to connect with your audience. But that’s not all—Instagram Stories can be very helpful in converting followers into customers. For online sellers, this is a huge opportunity to increase sales.

You can create many different types of stories, but not all are equally effective for generating orders for your online store. That’s why in this blog post, we will focus only on Stories that are great for converting followers into customers. If you’re ready to start selling more products online, keep reading!

What Are Instagram Stories?

Instagram Stories are short pieces of content that appear at the top of your followers’ Instagram feeds. They last up to 60 seconds and can include videos, 相片, gifs, music, or text.

Instagram 快拍拥有大量互动工具，您可以使用这些工具与关注者互动. 例如:

创建民意调查或测验以获得对您的产品的反馈, 行业新闻, 或与您的业务和利基相关的任何事物.
使用问题贴纸找出您的关注者想了解您的产品和业务的哪些信息.
使用反应滑块和按钮让关注者表达他们对不同产品的看法, 消息, 合作, ETC.
添加位置标签以显示您的实体店所在位置.
使用主题标签贴纸鼓励客户查看包含您的品牌主题标签的帖子.
在您的下一次销售公告中放置倒数计时器, 送, 产品发布会, 居住, 等等.
添加指向外部网站的链接，以吸引您的关注者访问您的在线商店, 博客, 合作网站, ETC.

尝试不同的故事工具，让您的关注者对您的个人资料感兴趣. 逐渐地，您会弄清楚您的观众喜欢什么类型的故事，并能够提升他们的知名度以获得更多参与度.

民意调查是让客户了解您的故事的简单方法

Instagram Stories 提供了许多工具，使其成为一个多功能平台，企业可以使用它来联系他们的粉丝, 推广产品, 并增加销售额. 在尝试不同的工具时, 您可以使用 Instagram 快拍创建独特形式的内容.

例如, 你可以:

使用故事来宣布和激发新产品的热情, 赠品, 或合作.
创建关于您的产品的常见问题并将它们保存到亮点，以便关注者可以轻松地在您的个人资料中找到重要信息.
分享您的 Feed 帖子, 卷轴, 生活在故事中以增加您的内容的影响力.
使用故事来运行赠品和竞赛.
分享您的客户创建的突出您的产品及其使用体验的帖子和故事.

如你看到的, 你可以 promote your brand and engage with followers in many creative ways. 然而, 有些故事最适合建立您的产品知名度，而另一些则最适合产生销售.

在我们深入探讨产生销售的故事类型之前, 我们需要谈谈每个企业都需要掌握的必备工具才能卖出更多: 购物.

Please note that on April 27, 2023, Meta announced changes to Facebook and Instagram Shops across different regions. See how your Shops on Facebook and Instagram experience may be affected in the 元业务帮助中心.

可购物的 Instagram 故事

Instagram 有一个名为 Instagram Shopping 的工具，可让您在平台上创建可购物的内容. 这包括故事, 提要帖子, 卷轴, 生活, 和IGTV.

这是它的工作原理:

您创建了一个包含您的产品的 Instagram 故事. Then you add a shopping tag or sticker to that story. When your followers tap on the sticker, they can view the product information and price without leaving Instagram. Then they can buy your product right in the app!

Customers can shop right from your stories

Using shopping tags reduces the friction of buying products online and makes it easier for your followers to complete the purchase. That’s why if you want to generate sales with Instagram Stories, you must first enable shopping tags for your Instagram profile.

With Instagram Shopping, you also get a dedicated Shop tab in your profile. Followers can view the entire range of products you’re selling on Instagram and buy products without ever exiting out.

The Shop Tab is right under the bio

To use Instagram Shopping, you need to connect your online store to Instagram to sync your product catalog with your Instagram profile.

Ecwid by Lightspeed is an ecommerce platform that allows you to enable Instagram Shopping for your online store quickly and effortlessly. Even if your online store has dozens of products, they’ll automatically be added to your Instagram Shop.

而且, your online store and Instagram profile will be synced so you won’t need to update product information manually. 例如, if you set a new price for a product in your online store, it will automatically change in your Shop tab on your Instagram profile.

If you use Ecwid by Lightspeed, it’ll be very easy to start 在 Instagram 上销售 and benefit from shoppable content.

After you enable Instagram Shopping for your profile, it’s time to leverage Stories to get more orders in your online store.

学到更多: 如何利用 Instagram 上的产品标签来增加销量

步 1: Catch Attention

Instagram users watch hundreds of stories daily, so your content needs to stand out in that never-ending stream.

Your first story needs to catch followers’ attention immediately. 它应该以一种不可能错过的方式创建. 有几种方法可以实现, 喜欢:

让故事有吸引力和明亮. 对比色效果最好. 例如, 黑色和白色或黄色和粉红色.
使用表达情感的人的照片, 例如幸福或惊喜.
添加朗朗上口的音乐来补充您的故事, 像病毒歌曲.

宜家找到了一种聪明的方法，可以通过明亮的图片和投票来吸引追随者的注意力

你也可以使用文字, 但它应该很短, 引人注目的, 有趣的, and relatable to your target audience. Something that debunks a common myth works excellently here. 例如, “Junk food doesn’t cause acne.”

步 2: State a Problem that Your Product Solves

When you’ve caught your followers’ attention, it’s time to introduce the problem that your audience can relate to and that your product solves. 例如, if you sell underwear, you can state that most women wear the wrong bra size without even knowing it.

Use reaction stickers to encourage followers to tap on them if they encounter the same problem. That’ll increase engagement and help increase your stories’ reach.

After introducing the problem your audience wants to solve, you need to give a powerful promise. 例如, “Here’s what actually works best for preventing premature aging,” or “Here’s a proof-fool way to identify scammers when buying an apartment.”

CeraVe states that skincare can be trickier in winter and promises a dermatologically-approved solution

步 3: Introduce a Solution

Once followers are hooked, it’s time to introduce how your product or service can help solve the problem.

The catch here is not to make it only about your product, so don’t jump into selling right away. Keep it educational to avoid users getting annoyed and leaving. Provide helpful advice on what people should do to tackle their problem. It won’t hurt to use statistics, 研究, or expert advice to confirm that the solution you offer works.

Your followers should understand that they received value from your stories, but there is more. Your product should be something that enhances the solution you’ve just presented or makes it even better.

例如, let’s say you sell skincare and want to promote your sunscreen. 第一的, give dermatologist-approved advice on protecting skin from sunlight that doesn’t include using your product. 然后, introduce your product to get the most out of the practices you’ve shared.

Olaplex presents their solution to damaged hair

再次, don’t forget to add reaction stickers or sliders to stories to let followers express their opinion and boost engagement.

步 4: Overcome Objections

Now you can finally focus on your product. Don’t get too pushy, 尽管! You should use this part of the story sequence to anticipate objections people can have about buying your product.

例如, if you sell raincoats, show your product in action: pour some water on it to demonstrate its water-proof capabilities. Photos and videos work better than text when you need to prove your product’s quality.

If you previously used Q&A stickers in stories, you can use them to help you gather customers’ doubts about your product. 例如, if you notice that many customers ask if they can use your raincoat in winter, you can address that doubt in this step.

It’s also a good idea to explain why your product is better than similar ones. You can do this by highlighting the unique features of your product. 例如, state that your raincoat has the highest temperature rating among popular alternatives.

Ikea anticipates customers’ questions such as “Are covers washable?”

Even when you’re tackling objections, keep your stories interactive. Use the questions sticker so people can ask their burning questions, or include a poll so they can vote on a particular topic.

步 5: Provide Social Proof

After you’ve presented your product, it’s essential to instill trust in the customer. 这样做, 向他们展示其他人已经尝试过您的产品或服务并且对此感到满意.

Share customer 感言, 相片, 以及您的客户使用您的产品或展示使用您的服务的结果的视频. 例如, 如果你提供语言课程, 分享您的学生用多亏您学会的外语说话的视频.

您还可以显示对购买感到满意的客户的前后照片. 例如, 如果你卖储物盒, share before and after photos of customers who organized their messy wardrobes with your boxes.

This step helps instill trust and proves to your potential customers that your product actually solves their problems.

Rael highlights the most important parts of the review

步 6: Make It Easy to Buy

Remember shoppable stories? It’s time for them now!

Add a photo or video of your product and add a shopping tag to it. Followers can click on the tag to be redirected to your product page, where they can easily complete the purchase.

If your product has different options, don’t hesitate to show them off in this step. 当然, don’t forget to add a shopping tag to each of them.

Always add a shopping tag to a product when featuring it in stories

总结一下

This six-step guide on creating Instagram Stories will help you generate sales for your online store. Keep in mind the following:

Hook followers’ attention by introducing a relatable problem for your audience.
Provide value by sharing advice for solving the problem.
Introduce your product as one of the solutions to the problem.
Overcome objections by addressing doubts that customers may have.
Promote your business by sharing photos and videos of happy customers.
最重要的是, add shopping tags to your stories to make it easy to buy.

当然, this is not the only way to get stories to start generating sales. Don’t be afraid to adjust the strategy to your business, 产品, 和目标受众. By experimenting with different types of stories, you’ll find the ones that work best for your 网上商城.

在线销售

With Ecwid Ecommerce, you can easily sell anywhere, 任何人——通过互联网和世界各地.

开始吧

Sell on Social 在 Instagram 上销售

Nov 24, 2022

About the author

Anastasia Prokofieva is a content writer at Ecwid. She writes about online marketing and promotion to make entrepreneurs’ daily routine easier and more rewarding. She also has a soft spot for cats, chocolate, and making kombucha at home.