准备好一些技巧，帮助您在即将到来的购物季最大限度地提高销售额? 欢迎来到我们新的富有洞察力的播客, 我们在备受期待的黑色星期五和网络星期一期间深入研究电子商务增长策略.
今天加入我们的是吉姆·霍夫曼, 该领域的知名专家兼首席执行官 增长打击, 一家专门从事直接面向消费者的增长营销咨询公司 (诊断故障码) 品牌. 拥有令人印象深刻的业绩记录, 吉姆带来了丰富的知识和经验, 创立 Neat Apparel, a successful sweat-proof shirt brand.
Jim also hosts the popular podcast “If I Was Starting Today” and has written the Amazon best-seller, The Growth Marketer’s Playbook, a book that even dethroned Seth Godin from the #1 spot for 72 小时. For valuable insights and actionable strategies, be sure to follow Jim Huffman on Twitter (X).
In this episode, we dive into key tactics and approaches that fuel ecommerce growth, helping brands make the most of Black Friday and Cyber Monday sales events.
为不同的假日购物者群体定制消息传递
凭借多年的行业经验, 吉姆强调创造难以抗拒的优惠来解决实际问题并激励客户采取行动的重要性.
他强调的一项关键策略是细分客户群. 通过了解和定制针对不同群体的消息传递, 例如早期采用者和快速追随者, 品牌可以有效地传达其价值主张并提高参与度. This personalized approach allows for more targeted marketing efforts, resulting in higher conversion rates.
Explore Community-Based Marketing Options
Jim also emphasizes the power of community-based marketing. Leveraging influencers and brand ambassadors can greatly extend a brand’s reach and tap into new audiences. By collaborating with individuals who align with the brand’s values and target demographic, companies can foster trust and credibility and ultimately drive sales.
Tap Into Referral Programs
Turning customers into marketers is another key aspect of successful growth strategies. Jim mentions the importance of referral programs, where satisfied customers are incentivized to refer friends and family. This word-of-mouth marketing can be incredibly powerful, as people are more likely to trust recommendations from those they know and admire.
Provide Great Customer Service to Retain Holiday Shoppers
Exceptional customer service is also highlighted as a crucial element of driving growth. 通过提供卓越的体验并超越, 品牌可以创造忠诚的客户，他们不仅会继续向其购买产品，还会将其推荐给其他人. 积极的体验成为客户忠诚度和宣传的基础.
尝试病毒式内容
创建可共享的内容是吉姆强调的另一项策略. 品牌应专注于制作与目标受众产生共鸣并迫使他们与网络分享的内容. By tapping into the emotions and aspirations of their customers, brands can trigger a ripple effect of organic sharing, expanding their reach and driving brand awareness.
The Importance of Staying Agile
Throughout the podcast, Jim stresses the need for continuous optimization and experimentation. He advises ecommerce brands to constantly test and iterate their strategies to find what works best for their specific market and audience. By staying agile and responsive to customer feedback, 品牌可以在竞争中保持领先地位并不断提高增长力度.
收听完整播客，了解更多示例和面向行动的提示，以充分利用黑色星期五和网络星期一促销活动. 加, 不要忘记全年使用这些策略以获得最大增长!
